FOR IMMEDIATE RELEASE
Contact: Jackie Newman (World of Coffee)
908.647.1218
jackie@worldofcoffeeinc.com

Svend Jansen (Jack Daniel’s)
502.774.7825
svend_jansen@b-f.com

JACK DANIEL’S INTRODUCES NEW COFFEE IN PARTNERSHIP WITH
WORLD OF COFFEE

Regular and decaffeinated coffee is introduced for the 2016 Holiday Season

STIRLING, NJ December 22, 2016 — Jack Daniel’s Tennessee Whiskey in partnership with World of Coffee, Inc. introduces its newest product, Jack Daniel’s Tennessee Whiskey Coffee. The coffee officially launched this holiday season. A sneak peek of the coffee was available at the Specialty Food Association’s 2016 Summer Fancy Food Show at the Javits Center in New York City in June. Jack Daniel’s Tennessee Whiskey Coffee is premium 100% Arabica coffee, roasted medium, and infused with Jack Daniel’s Old No. 7 Tennessee Whiskey.

“We use the best tasting and highest quality coffees in the world and now add to that the authentic taste and aroma of Jack Daniel’s,” expressed Charlie Newman, president/owner and roast master of World of Coffee. “We take a lot of care and pride in the coffee products we craft and Jack Daniel’s Coffee is no exception.”

Jack Daniel’s Coffee is sold as ground coffee, available in regular and decaffeinated, and packaged in 8.8oz collectible tins and 1.5oz gift bags. Jack Daniel’s Coffee is initially available at the Lynchburg Hardware and General Store in Lynchburg, Tennessee where every single drop of Jack Daniel’s Tennessee Whiskey is made to this day. Additionally, it is sold online at jackdaniels.com, followed by a nationwide rollout. The 8.8oz tins retail online for $21.95 and the 1.5oz gift bags retail for $6.95.

About World of Coffee

World of Coffee, Inc. is a family-owned custom specialty coffee roaster located in Stirling, New Jersey. World of Coffee specializes in premium, high-end, great tasting, gourmet coffees, private label packing, foodservice, and offers house brands: World of Coffee and Òggi Caffè. World of Coffee is a longstanding member of the Specialty Food Association, Specialty Coffee Association, and is certified Kosher by OK Kosher for all of its products, including Jack Daniel’s Tennessee Whiskey Coffee. The Jack Daniel’s Tennessee Whiskey brand name and trademark are used under license from Jack Daniel’s Properties, Inc., with exclusive use for coffee. For more information on our coffee products, contact Jackie Newman, Vice President, World of Coffee at 908.647.1218, jackie@worldofcoffeeinc.com or visit our website at jackdanielscoffee.com.

WORLD OF COFFEE and ÒGGI CAFFÈ are registered trademarks. Copyright © 2016 World of Coffee, Inc.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S and OLD NO. 7 are registered trademarks. © 2016 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg, Tennessee.

FOR IMMEDIATE RELEASE
Contact: Svend Jansen
Global PR Manager – Jack Daniel’s
Svend_jansen@b-f.com
(502) 774-7825

JACK DANIEL DISTILLERY CELEBRATES 150^th ANNIVERSARY WITH LIMITED EDITION WHISKEY
Registered with the federal government in 1866, Distillery is oldest in the U.S.

LYNCHBURG, Tenn. (August 31, 2016) – In celebration of its 150^th anniversary, the Jack Daniel Distillery will release a limited-edition, Tennessee whiskey to commemorate the historic occasion. The Distillery was founded in 1866 by young entrepreneur, Jasper Newton ‘Jack’ Daniel, whose name remains on every bottle still produced at the original distillery in Lynchburg, Tenn.

Master Distiller Jeff Arnett created a distinctive taste profile for this commemorative whiskey that combines the Distillery’s whiskey-making tradition with the artistry of modern-day craftsmanship.

“For this 150^th anniversary whiskey, our coopers ‘slow-toasted’ the barrels to bring out the rich flavors and aromas of the wood, creating a contemporary expression of an 1866 barrel char,” explains Arnett. “We wanted to offer a unique whiskey that we think collectors and consumers alike will enjoy for their own celebrations and is as special as the anniversary that it celebrates.”

True to the process established by its founder, the grain bill for the anniversary whiskey is the same as the iconic Jack Daniel’s Old No. 7, consisting of 80 percent corn, 12 percent barley and 8 percent rye. Each drop was then mellowed through ten feet of sugar maple charcoal, before going into specially-crafted new American oak barrels, adhering to the guidelines required of a Tennessee whiskey.

Once filled, the barrels were placed in the “angel’s roost” of one of the oldest barrelhouses at the Distillery where whiskey has matured for generations at an elevation and with the exposure to sunlight that creates the perfect climate for the greatest interaction between the whiskey and barrel.

Barreled and bottled at 100 proof, the 150^th Anniversary edition offers complex tasting notes of butterscotch and toffee upon first taste followed by a full, smooth and lingering finish with warm flavors of toasted oak.

The 150^th anniversary whiskey will be available beginning September 1 with a suggested retail price of $99.99 for a 1L bottle.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S and OLD NO. 7 are registered trademarks. © 2016 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg, Tennessee.

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FOR IMMEDIATE RELEASE

JACK DANIEL’S CELEBRATES 150^TH ANNIVERSARY WITH LAUNCH OF

FIRST-EVER WORLDWIDE WHISKEY BARREL HUNT

Ninety-day global scavenger hunt gives consumers a chance to win a piece of Jack Daniel’s

and Lynchburg history

LYNCHBURG, Tenn. (June 22, 2016) – In celebration of the 150^th anniversary of the Jack Daniel Distillery, the oldest registered distillery in the U.S., Jack Daniel’s Tennessee Whiskey today announced the Jack Daniel’s Barrel Hunt, a global scavenger hunt that will unite Friends of Jack across the world. The first Barrel Hunt will take place at the home of the distillery in Lynchburg on July 1 and visit more than 50 countries in 90 days. Jack Daniel’s will provide clues via its local Facebook pages to help fans find the hidden whiskey barrels around the world, giving them the opportunity to win unique, specially designed prizes to commemorate the distillery’s 150^th anniversary.

“Jack Daniel’s has grown from a local name in Lynchburg to an iconic brand in more than 170 countries by remaining true to its legacy of authenticity, independence and integrity,” said Mark McCallum, President of Jack Daniel’s. “The 150^th anniversary is a major milestone for the distillery and is a perfect opportunity to invite everyone to join us in our celebration of Jack Daniel’s with our first-ever global Barrel Hunt.”

From July through September, 150 handcrafted whiskey barrels will be hidden in various regions across the globe at historic and cultural sites, with clues on Jack Daniel’s Facebook pages to help guide fans to the secret location. Clues tied to the history of each region will be provided on the day of each local Barrel Hunt and barrels will be opened when the first person to arrive speaks the correct barrel password. Updates and results will be shared as barrels are found around the world and prizes are claimed in each region.

Each hidden barrel in the scavenger hunt was handcrafted from the distillery and used to mature Jack Daniel’s Tennessee Whiskey before being specially fabricated for the Barrel Hunt to house prizes, including an original, one-of-a-kind bar kit made with white oak from the barrels. Barrel Hunt winners will also receive the authentic Jack Daniel’s barrel they found along with prizes tailored to each region that participates in the Barrel Hunt.

“The barrel is key to crafting Jack Daniel’s Tennessee Whiskey as it accounts for 100 percent of its color and 70 to 80 percent of its flavor,” said Jack Daniel’s Master Distiller Jeff Arnett. “It’s an important part of our process that’s remained unchanged for 150 years, and that tradition will continue to live on in every barrel we make and each drop of our whiskey. The Barrel Hunt celebrates the distillery’s history and gives fans a chance to own a barrel and be forever linked to Jack Daniel’s.”

For more information on the Jack Daniel’s Barrel Hunt, official rules and regulations, and details on locations and dates, visit www.jackdanielsbarrelhunt.com

To learn more about Jack Daniel’s and the Jack Daniel Distillery’s 150^th anniversary, visit www.jackdaniels.com.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S and OLD NO. 7 are registered trademarks. © 2016 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg, Tennessee.

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FOR IMMEDIATE RELEASE
CONTACT:
Svend Jansen
Global PR Manager – Jack Daniel’s
Svend_jansen@b-f.com
(502) 774-7825

AMERICA’S OLDEST REGISTERED DISTILLERY TURNS 150 IN 2016

Jack Daniel’s celebrates the 150^th anniversary of the Jack Daniel Distillery

LYNCHBURG, Tenn. (Feb. 23, 2016) – Jack Daniel’s has announced plans to celebrate the 150^th anniversary of the Jack Daniel Distillery in Lynchburg and around the world in 2016. Through events, special promotions and new products, Jack Daniel’s will share the authentic stories of America’s oldest registered distillery with friends of Jack, both old and new.

In 1866, Jasper “Jack” Daniel had the foresight to place his distillery at a source of limestone water flowing from a cave spring in Lynchburg, Tennessee. Jack Daniel’s has been at the forefront of whiskey-making ever since. Today, Jack Daniel’s Tennessee Whiskey is a true global icon found in more than 165 countries around the world and is revered for its individual character and authenticity.

“In a world where change is a constant, it is an incredible achievement to be making whiskey in the same way, in the same place, after 150 years,” said Mark McCallum, President of Jack Daniel’s. “I believe the endurance and success of Jack Daniel’s is the result of our ability to continue to operate according to Mr. Jack’s lifelong motto, ‘Every day we make it, we’ll make it the best we can.’ During this milestone anniversary, we will celebrate our history, traditions and values by continuing to tell the unique and powerful stories that make Jack Daniel’s the unique and very special global brand that it is today. We are looking forward to delighting our brand fans all over the world in some very special ways to celebrate this milestone for Jack Daniel’s.”

Jack Daniel’s 150^th yearlong celebration includes:

• Commemorative 150^th Anniversary Bottles
• Global Barrel Scavenger Hunt
• Global Master Distiller for a Day Contest
• Renovations and New Facilities at the Jack Daniel Distillery
• Celebration Event in Lynchburg in October
• Closing Bell Ringing and Anniversary Reception at the New York Stock Exchange

In the 150 years of the Jack Daniel Distillery, the distilling process has largely remained unchanged. From meticulously crafting each barrel to mellowing each drop of whiskey through 10 feet of charcoal, Jack Daniel’s Tennessee Whiskey is made with the same process pioneered and perfected by Mr. Jack himself. Today, the quiet town of Lynchburg still produces every single drop of the world’s Jack Daniel’s, proof that mastering a craft with a focus on quality can propel a brand beyond borders and across cultures.

For updates and more information, visit www.jackdaniels.com.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S and OLD NO. 7 are registered trademarks. © 2016 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg, Tennessee.

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Media Contact:
DKC
Ariel Moses/Patrick Minogue/Jessica Smith
JackDaniels@dkcnews.com

JACK DANIEL’S SINGLE BARREL ANNOUNCES NEWEST ADDITION TO COLLECTION WITH LAUNCH OF SINGLE BARREL RYE

Rye Features First New Grain Recipe from Jack Daniel’s in More Than 100 Years

LYNCHBURG, Tenn. (February 10, 2016) – The Jack Daniel Distillery announces the nationwide release of the brand’s third offering within the Single Barrel Collection and first new grain bill in 100 years, Jack Daniel’s Single Barrel Rye. This expression marks the first time consumers can experience a fully matured rye product from Jack Daniel’s. The newest member of the Jack Daniel’s Family of Brands will be on shelves February 2016 and will be available across the U.S.

“Rye was one of the earliest forms of American whiskey and as the Master Distiller at Jack Daniel’s, I’m proud to honor that history with the release of Single Barrel Rye. There is a reemerging trend of rye whiskeys and we are excited to be able to give friends of Jack Daniel’s a chance to experience it,” said Jeff Arnett, Jack Daniel’s Master Distiller. “You never want to over-barrel a rye whiskey so it was important for us to stay true to the style with grain forward character rather than barrel character while still allowing our barrels to interplay with the whiskey. I’m confident that everyone will be as impressed as I am with the taste and character of this bold new rye offering.”

Rye, at 94-proof, is the Jack Daniel Distillery’s third offering in the Single Barrel Collection which includes Jack Daniel’s Single Barrel Select and Barrel Proof. Select is a 94-proof single barrel Tennessee Whiskey and Barrel Proof ranges from 125 to 140 proof. Each expression in the Single Barrel Collection offers a robust, full-bodied flavor complemented by Jack Daniel’s smooth, unmistakable character. Together, Select, Barrel Proof and Rye combine to create the world’s finest collection of single barrel Tennessee Whiskey.

Rye is crafted using a unique 70 percent rye, 18 percent corn and 12 percent malted barley grain bill giving the whiskey a clean, sweet tone at the tip of the tongue with a more distinct and slightly shorter finish than other Single Barrel offerings. Rye also uses the same cave spring water from the Jack Daniel’s Hollow and proprietary yeast that’s been used in the distillery’s 150-year-old Tennessee Whiskey recipe. From there, the liquid enters a charred White American Oak barrel, crafted at Jack Daniel’s very own cooperage and set to age in the upper regions of the barrelhouse. In this resting place, the whiskey is exposed to the extreme temperature variations that a Lynchburg, Tennessee season brings. The interaction of the whiskey, the wood and the environment brings out distinct flavor profiles that transcend what you would expect of a rye whiskey to become Single Barrel Rye.

Single Barrel Rye completes the distillery’s journey into rye whiskies, following limited release batches of Rested Rye in 2014 and Unaged Rye in 2012, allowing fans to taste the maturing rye over time. Rye starts off lightly sweet and mid-palate opens up to a dried fruit and trail mix flavor, finishing slightly shorter than the other Single Barrels as Rye is much more about grain rather than barrel character. Rye is a complex and robust whiskey that brings something unique to the palates of Jack Daniel’s friends and whiskey enthusiasts alike.

Jack Daniel’s Single Barrel Rye will be available nationwide beginning February 2016. The product will be priced approximately $49.99 per 750ml.

Follow @JD_SingleBarrel or visit www.jackdaniels.com for more information. Hashtag #JackSingleBarrelRye to join the conversation.

About Jack Daniel’s Rye
Jack Daniel’s is a registered trademark ©2016 Jack Daniel’s. Jack Daniel’s Single Barrel Tennessee Rye Whiskey, alcohol 47% by volume (94 proof). Distilled and bottled by Jack Daniel Distillery, Lynchburg, Tennessee.

Please Drink Jack Daniel’s Responsibly.

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Media Contact:
Svend Jansen
Jack Daniel’s Public Relations
Svend_jansen@b-f.com

INDIAN MOTORCYCLE AND JACK DANIEL’S® PARTNER ON ICONIC LIMITED EDITION JACK DANIEL’S-BRANDED INDIAN CHIEF VINTAGE

Two legendary American brands join forces in handcrafting collectible masterpiece unveiled at
Barrett-Jackson auction for the benefit of U.S. Military personnel and their families

MINNEAPOLIS, MN (January 27, 2016) — Indian Motorcycle®, America’s first motorcycle company, today announced it has joined forces with the Jack Daniel Distillery to create the Limited Edition Jack Daniel’s Indian® Chief® Vintage motorcycle. The partnership brings together two of America’s most iconic brands that share a mutual commitment to independence, originality and American craftsmanship that dates back more than a century. The collaboration commemorates the 150th anniversary of the Jack Daniel Distillery, which was registered in 1866.

The 2016 Limited Edition Jack Daniel’s Indian Chief Vintage will on display January 23-31 at the Barrett-Jackson Scottsdale Collector Car Auction. It will also make an appearance at a series of events throughout 2016 including Daytona Bike Week, taking place March 4-13. Ultimately, this first-in-the-series display bike will be auctioned at the Barrett-Jackson Auction in Las Vegas, which takes place October 6-8. All monies raised from the charity auction will be donated to support “Operation Ride Home,” a partnership between the Jack Daniel Distillery and the Armed Services YMCA that provides funding and travel assistance to help junior-enlisted military personnel spend time with their families during the holiday season.

“This one-of-a-kind motorcycle is the perfect pairing of these two classic American brands, and while they look great together, we’ve inscribed this unique collector’s edition masterpiece with our ‘Bottles and Throttles Don’t Mix’ mantra to remind all our friends that drinking and riding are meant to be enjoyed separately,” said Dave Stang, Director of Events & Sponsorships for Jack Daniel’s. “We’d like to thank our friends at Indian Motorcycle for their help on this project and their support for Operation Ride Home.”

The Limited Edition Jack Daniel’s Indian Chief Vintage will be produced in very limited quantities, taking the iconic Indian Chief Vintage platform to a whole new level with an array of genuine Indian Motorcycle accessories and custom accessories, as well as Jack Daniel’s-inspired custom paint and logos, badging, leather saddle and saddlebags. The bike’s fender is also inscribed with the names of the seven Master Distillers who have overseen the Jack Daniel’s distilling process over its 150-year history. Final customization work was designed and completed by Brian Klock and his inspired team at Klock Werks in Mitchell, S.D. Additional details on the production schedule and ordering process will be released during Daytona Bike Week.

“It’s a pleasure to partner again with our friends at Jack Daniel’s on this project as a tribute to originality and American craftsmanship, and to do so for the benefit of our military personnel and their families,” said Steve Menneto, President of Motorcycles for Polaris Industries. “Jack Daniel’s and Indian Motorcycle proudly support our troops, military families and our veterans and we are honored to join forces again in 2016.”

For more information about Operation Ride Home, or to make a tax-deductible donation, please visit: http:// www.jdoperationridehome.com

Jack Daniel’s press information can be found at the Jack Daniel’s press room located at www.jdpressroom.com. Indian Motorcycle images are also available at the Indian Motorcycle press site at www.IMCPress.com.

ABOUT JACK DANIEL’S
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Jack Daniel’s encourages its friends to drink responsibly and reminds bikers that Bottles and Throttles Don’t Mix.

ABOUT THE ARMED SERVICES YMCA
The Armed Services YMCA (ASYMCA) is a nonprofit organization which has been dedicated to making military life easier for more than 150 years. Impacting over 500,000 families annually, the ASYMCA offers low and no cost programs through 200 service centers at 32 branch and affiliate locations serving 45 of the largest military installations nationwide. Of the 1.2M active duty military stationed in the US, approximately 82 percent are located where the ASYMCA has a branch or affiliate nearby to help make military life easier. The ASYMCA does not receive government funding and does not charge dues or membership fees for their programs. Eighty-nine cents of every dollar donated goes directly to support programs. In 2013 the ASYMCA was designated as a top-rated charity by CharityWatch and for the 8th consecutive year received the highest (4-star) rating from Charity Navigator. Your tax deductible donation (Tax ID #36-3274346) to the ASYMCA will make a significant impact on the lives of junior enlisted service members and their families. Please visit asymca.org to learn more.

ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more please visit www.indianmotorcycle.com.

ABOUT POLARIS® INDUSTRIES
Polaris Industries Inc. (NYSE: PII) is a global powersports leader with annual 2015 sales of $4.7 billion. Polaris fuels the passion of riders, workers and outdoor enthusiasts with our RANGER®, RZR® and POLARIS GENERAL™ side-by-side off-road vehicles; our SPORTSMAN® and POLARIS ACE® all-terrain off-road vehicles; VICTORY® and INDIAN MOTORCYCLE® midsize and heavyweight motorcycles; SLINGSHOT® moto-roadsters; and Polaris RMK®, INDY®, SWITCHBACK® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories sold under multiple recognizable brands, and has a growing presence globally in adjacent markets with products including military and commercial off-road vehicles, quadricycles, and electric vehicles. www.polaris.com

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Media Contact:
Svend Jansen
Jack Daniel’s Public Relations
Svend_jansen@b-f.com

JACK DANIEL’S ANNOUNCES SINATRA CENTURY IN CELEBRATION OF FRANK SINATRA’S 100^TH BIRTHDAY

The Newest Ultra-Premium Limited Edition Expression is a Salute to a Century of Sinatra

LYNCHBURG, Tenn. (October 1, 2015) – The Jack Daniel Distillery announces today the upcoming nationwide release of Jack Daniel’s Sinatra Century, the brand’s latest collaboration with the Sinatra Family to celebrate The Chairman of the Board’s Centennial. Hitting shelves October 1, Sinatra Century is the latest ultra-premium whiskey from the Jack Daniel’s family to commemorate Jack and Frank’s special friendship. As a limited edition expression, only 100 barrels of Jack Daniel’s Sinatra Century are being made available in individually numbered bottles making each as unique as the man to which it’s attributed.

The relationship between Frank Sinatra and Jack Daniel’s is legendary, special and authentic and one that still holds strong to this day. First recommended by friend Jackie Gleason, the Tennessee Whiskey quickly became Sinatra’s signature drink. During performances, he kept a glass of Jack Daniel’s on a nearby stool on stage. It was his drink of choice at bars in his favorite cities, Las Vegas, Palm Springs, Chicago, Miami and (of course) New York.

Master Distiller Jeff Arnett created Sinatra Century through the careful selection of specially crafted barrels. Tasting his custom selections with the Sinatra family, he sought a bold, refined flavor that is befitting Sinatra’s legacy.

“At the Jack Daniel’s Distillery in Lynchburg, we worked very hard to achieve a special flavor and aroma for Sinatra Century in order to give Frank a proper 100^th birthday gift,” says Arnett. “This meant working with the people who knew him the most, his family, and honoring the legacy that he has shaped with our brand. We have created a product that we know the public will love just as much as Frank did.”

Like all of Jack Daniel’s expressions, Sinatra Century is crafted using the same cave spring water from the Jack Daniel’s Hollow, proprietary yeast and charcoal-mellowing process that’s been used in the distillery’s nearly 150-year-old Tennessee Whiskey recipe. From there, the whiskey enters specially selected “Sinatra” barrels hand-picked by Master Distiller Jeff Arnett. In those barrels, the liquid is exposed to extra layers of perfectly toasted oak through a grooving process only done at the Jack Daniel’s Cooperage. This allows the ultra-premium whiskey to achieve a pleasantly smoky and rich oak aroma that Sinatra was known to adore.

Commenting on Jack Daniel’s Sinatra Century, Frank Sinatra Jr. explains, “Sinatra Century is a fitting tribute to Dad and the perfect way to mark his centenary in December. Jack Daniel’s was Dad’s drink of choice, whether entertaining friends, or making new acquaintances. Therefore, it only seems right that we raise a toast of Sinatra Century to the musical legend as we celebrate what would have been his 100th birthday this year.”

Sinatra Century, at 100 proof, is the Jack Daniel Distillery’s second offering to commemorate Frank Sinatra. The first was Jack Daniel’s Sinatra Select, a 90-proof premium Tennessee Whiskey with a bold, yet exceedingly smooth flavor profile. Jack Daniel’s Sinatra Select was introduced in 2013.

This one-time, limited release of Jack Daniel’s Sinatra Century will be available nationwide beginning early October 2015 and will be the only available selection of the whiskey. Each exclusive bottle will be enclosed in a luxury gift box inspired by the legendary singer’s signature style. Additionally, the set will also offer a selection of previously unreleased Sinatra tracks, entitled “Sinatra Live at the Sands in 1966,” to accompany the specially designed Jack Daniel’s Sinatra Century bottle. The product will be priced approximately $499.99 per 1L.

Please drink Jack Daniel’s Responsibly. Follow @JackDaniels_US or visit www.jackdaniels.com for more information.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

About Frank Sinatra Enterprises (FSE)

Frank Sinatra Enterprises (FSE) is a joint venture between the Sinatra family and Warner Music Group. FSE owns Sinatra recordings from the Reprise era as well as a treasure trove of films, television specials and unreleased footage, photos and audio recordings, which collectively represent one of the foremost bodies of artistic work of the modern era. FSE also owns and manages Sinatra’s name and likeness rights and represents the artist’s rights to Columbia and Capitol catalogues. (www.sinatra.com).

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FOR IMMEDIATE RELEASE
Contact: Nicole Pierce (FCG)
312.228.8820
cnpierce@explorefcg.com

Svend Jansen (Jack Daniel’s)
502.774.7825
svend_jansen@b-f.com

JACK DANIEL’S TENNESSEE HONEY INTRODUCES NEW ENTREES IN PARTNERSHIP WITH COMPLETELY FRESH FOODS

Fully-cooked barbeque meats infused with Jack Daniel’s Tennessee Honey now available in stores

LOUISVILLE, KY October 21, 2015 – Jack Daniel’s Tennessee Honey announces a partnership with Completely Fresh Foods on a selection of ready-to-eat barbeque meat entrees. This partnership is an extension of the 2009­­ collaboration between the two companies for the Jack Daniel’s Old No. 7 brand.

The initial roll-out of­­ ready-to-eat offerings features a variety of honey barbeque options including pulled pork and chicken, beef brisket, ribs and both chicken and beef strips. These items are currently available in select stores with additional options to follow. All varieties are prepared with the special flavoring of Jack Daniel’s Tennessee Honey whiskey.

“Given the success of the traditional Jack Daniel’s offerings, and the growing interest of Jack Daniel’s Tennessee Honey as a cooking ingredient, this expansion makes perfect sense,” said Casey Nelson, Brand Director of Jack Daniel’s Tennessee Honey. “There’s always been a known connection between whiskey and barbeque, and Jack Daniel’s Tennessee Honey brings in flavors of maple, brown sugar, honey and pecan making it an ideal complement. This collaboration offers convenient and great tasting entrees for barbeque lovers.”

Just in time for football season and holiday entertaining, these new offerings will add quick and easy options to any menu. Jack Daniel’s Tennessee Honey ready-to-eat meat entrees are currently available at Walmart stores across the country, with plans to roll-out additional retail locations next year.

“We’re just getting started.” said Josh Solovy, President of Completely Fresh Foods, regarding the collaboration with premium crafted meats and Jack Daniel’s. “The essence of Jack Daniel’s Tennessee Honey brings a delicious combination of sweet and savory flavors together in every bite.”

 About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

Fly Straight. Drink Responsibly. 

JACK DANIEL’S TENNESSEE HONEY is a trademark of JACK DANIEL PROPERTIES INC. ©2015. Jack Daniel’s. Whiskey Specialty, 35% ALC./VOL.(70 proof). Produced and Bottled by JACK DANIEL DISTILLERY, Lynchburg, TENNESSEE, U.S.A.

About Completely Fresh Foods

Completely Fresh Foods (CFF) is a privately held food processor and distributor of fully cooked beef, chicken and pork products located in Vernon, California. CFF services the retail grocery industry nationwide and is a division of Golden West Food Group. The Jack Daniel’s Tennessee Honey brand name and trademark are used under license from Jack Daniel’s Properties, Inc., with exclusive use for beef, pork and poultry in the retail sector. For more information on our exciting family of licensed meat products, contact Tony Cimolino, Chief Marketing Officer, Completely Fresh Foods at 323-581-3663, tonyc@gwfg.com or visit our website at www.gwfg.com.

FOR IMMEDIATE RELEASE
Media Contact:
Molly Williamson
615-780-3367
molly.williamson@dvlseigenthaler.com

JACK DANIEL’S NAMED ONE OF 100 BEST GLOBAL BRANDS OF 2015

Annual report ranks Jack Daniel’s as the most valuable distilled spirits brand in world
by financial success and international consumer engagement

LOUISVILLE, Ky. (Oct. 14, 2015) – Jack Daniel’s Tennessee Whiskey was recently named the most valuable distilled spirits brand in the world by the “2015’s 100 Best Global Brands” by Interbrand, an independent brand consultancy, marking it as a global leader in financial performance and consumer engagement. The Best Global Brands report ranks Jack Daniel’s as the 84th most valuable overall brand in the world with an estimated total value of $5.161 billion, a 6 percent increase over the previous year.

Internationally recognized as a definitive guide to the world’s most valuable brands, the annual Best Global Brands report ranks companies based on a number of quantitative and qualitative measures. It includes a comprehensive look at financial investment and management of the brand along with the ability to generate consumer excitement and interaction across borders.

For more information and a complete list of the 2015 Best Global Brands, visit www.bestglobalbrands.com

“The spirit of Jack Daniel’s transcends cultures and country lines,” said Mark McCallum, executive vice president and president of Jack Daniel’s Brands. “As we continue to grow internationally, we’re incredibly honored and excited to be recognized as one of the 2015 Best Global Brands.”

The 2015 Best Global Brands report ranks Jack Daniel’s as the most valuable spirit brand in the world, and the second most valuable adult beverage brand.

For more information on Jack Daniel’s Tennessee Whiskey, visit www.jackdaniels.com.

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About Jack Daniel’s and Brown-Forman Corporation:
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

Brown-Forman Corporation is a producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve, and Bonterra.

Please Drink Jack Daniel’s Responsibly.

FOR IMMEDIATE RELEASE

RumChata contact:
Bob Kopach
bkopach@rumchata.com
312-852-0132

Jack Daniel’s contact:
Svend Jansen
Svend_jansen@b-f.com

JACK DANIEL’S FLAVORS FORGE OFFICIAL PARTNERSHIP WITH RUMCHATA

Jack Daniel’s Tennessee Fire and Jack Daniel’s Tennessee Honey Partner with RumChata

LYNCHBURG, Tenn. (August 27, 2015) – The Jack Daniel’s Flavors team is excited to announce an official partnership with the award-winning cream liqueur brand, RumChata. The partnership of Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Honey and RumChata leverages the strengths of all three brands to maximize exposure across both trade and consumers by highlighting their mixability throughout the year-long campaign.

The partnership originated from the organic consumer trend of mixing RumChata with flavored whiskies such as Jack Honey a.k.a. “Honey Chata” and Jack Fire a.k.a. “Cinnamon Toast.” The campaign will introduce an aligned drink strategy across each brand’s communication strengths.

“Partnering with RumChata is an excellent and organic way to build on the existing popularity and success of Jack Fire and Jack Honey in the U.S.,” said Casey Nelson, Brand Director Jack Daniel’s Flavors. “We look forward to providing consumers a new way to enjoy their favorite flavored whiskeys with RumChata – a one of a kind cream liqueur.”

The year-long campaign will consist of co-branded print and trade ads in lifestyle and beverage publications, dual/triple branded tool kits, an increased trade and consumer media spend, and On Premise National Account menu placements. Both brands will also create and promote unique recipe videos on YouTube as well as seasonal cocktails featuring Jack Daniel’s and RumChata.

“As a young brand, RumChata is very honored to be partnering with such an iconic spirit like Jack Daniel’s,” said Tom Maas, RumChata founder and master blender. “We are very excited that consumers’ and bartenders’ love for both of our brands have brought us together.”

RumChata’s proprietary mix of five times distilled Caribbean rum, fresh dairy cream, cinnamon, vanilla and other spices from around the world lends itself to a unique mixability with Jack Honey and Jack Fire. Since its launch in 2009, it has surpassed the volume of other liqueur staples like Bailey’s and Kahlua in many U.S. markets, reaching sales of 540,000 cases in calendar year 2014. Last year, it won the Beverage Information Group Growth Brands Award for the fifth year in a row, a Fast Track Brand Award and an IMPACT Hot Brand Award for the third year in a row.

Jack Daniel’s flavor portfolio of Jack Fire and Jack Honey both bring together the distinctive character of Jack Daniel’s Tennessee Whiskey with powerful flavor complements. The brand’s first flavor variation, Jack Daniel’s Tennessee Honey, exploded onto the scene in the spring of 2011 and has since become one of the most popular flavored spirits in the U.S. Launched in 2015, Jack Daniel’s Tennessee Fire also offers existing fans and newly interested consumers another flavor option with an infusion of Jack Daniel’s and its red-hot cinnamon spice liqueur for a sweet, hot-cinnamon kick giving a unique finish full of unmistakable character.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

About RumChata

The award-winning RumChata is the world’s #1 selling rum cream. It is a product of Agave Loco Brands, LLC and produced and bottled in Pewaukee, Wisconsin where it gets its fresh dairy cream from cows right down the road. More than 19 million bottles of RumChata have been shipped since launching in 2009 and is now available in all 50 states, Canada, the U.K., Mexico, Australia and the Caribbean.

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Please Drink Jack Daniel’s Responsibly.