Svend Jansen
svend_jansen@jackdaniels.com
502-774-7825

 

Jack Daniel’s Launches First Super Premium Line Extension in 25 Years, Jack Daniel’s Bonded and Jack Daniel’s Triple Mash

Jack Daniel’s two new Bottled-In-Bond whiskeys premiere as first two permanent expressions in the brand’s new Bonded Series

Lynchburg, Tennessee (May 3, 2022) – The Jack Daniel Distillery introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey as the first two permanent expressions in the brand’s new Bonded Series. The Bonded Series honors the whiskey making excellence of the iconic Jack Daniel Distillery and will be a permanent extension in the Jack Daniel’s Family of Brands.

Both Jack Daniel’s Bonded and Triple Mash are Bottled-in-Bond at 100 proof (50% abv), with packaging inspired by the original design of the 1895 Jack Daniel’s Tennessee Whiskey bottle. As stipulated by the Bottled in Bond Act of 1897, a bonded whiskey must be distilled by a single distiller during a single season, matured in a government bonded warehouse for at least four years and bottled at 100 proof. 

“The Jack Daniel Distillery has been making exceptional American whiskey to the highest standards for generations, before and after the Bottled in Bond Act, dating back to the days of Mr. Jack himself,” said Chris Fletcher, Jack Daniel’s Master Distiller. “Jack Daniel’s Bonded and Triple Mash are a nod to our heritage with a touch of innovation and craftsmanship. These whiskeys are another opportunity for both our friends and new drinkers to explore and discover everything Jack Daniel’s has to offer.”

Jack Daniel’s Bonded Tennessee Whiskey

Jack Daniel’s Bonded is Jack’s time-honored recipe of 80% corn, 12% malted barley, and 8% rye. Barrels were hand selected for their unique and particular characteristics of deeper color, flavor, and aroma, which bring a darker, richer, and more oak-forward character to Jack Daniel’s Bonded. It is a big, bold Tennessee Whiskey at 100 proof with layered notes of caramel, rich oak, and spice giving way to a pleasantly lingering finish.

Jack Daniel’s Triple Mash Blended Straight Whiskey

Jack Daniel’s Triple Mash is a blend of three straight Bottled-In-Bond whiskeys – 60% Jack Daniel’s Tennessee Rye, 20% Jack Daniel’s Tennessee Whiskey and 20% Jack Daniel’s American Malt. Each expression is distilled in Lynchburg, Tennessee, in the same distilling season, aged to the stipulations of the Bottled in Bond Act, then blended and bottled at 100 proof. It’s a remarkable whiskey that can only be crafted by a complete distillery like Jack Daniel’s. Jack Daniel’s Triple Mash has pleasant notes of honey, malt, and soft oak leading to a long lasting well-rounded finish. 

Jack Daniel’s Bonded and Triple Mash will be available across the US beginning in May with international markets to follow later in 2022. It will initially be available in 700mL bottles for suggested retail prices of $29.99 and $32.99 respectively. They will be available for pre-sale through ReserveBar beginning May 3, 2022 including a limited edition Jack Daniel’s gift item while supplies last. 

 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Tennessee Whiskey and Blended Straight Whiskey, 50% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2022 Jack Daniel’s. All rights reserved.

JACK DANIEL’S AND UNCLE NEAREST CELEBRATE DU NORD SOCIAL SPIRITS AS THE FIRST GRADUATE OF THE BUSINESS INCUBATION PROGRAM

Du Nord Social Spirits transforms brand and trajectory through the Nearest & Jack Advancement Initiative; applications open for the 2022 Business Incubation Program

LYNCHBURG, TN – The Jack Daniel Distillery and the Nearest Green Distillery celebrate Du Nord Social Spirits – a small batch distillery based in Minneapolis, Minnesota producing gin, vodka, liqueurs and whiskeys – as the first graduate of the Business Incubation Program, one of the core pillars of the Nearest & Jack Advancement Initiative. 

Launched by the Jack Daniel Distillery and the Nearest Green Distillery in 2020, The Nearest & Jack Advancement Initiative aims to advance diversity within the American whiskey industry with a Business Incubation Program, Leadership Acceleration Program, and the creation of the Nearest Green School of Distilling. The Business Incubation Program offers BIPOC entrepreneurs mentorship in all areas of the distilling business including access to marketing, branding, expanded distribution networks, and other assets and opportunities for growth.

Du Nord Social Spirits was the first business selected for the Nearest & Jack Advancement Initiative Business Incubation Program in 2020. As part of the program, Du Nord worked with industry experts to transform its branding identity and packaging while receiving mentoring from leaders at both Uncle Nearest and Brown-Forman. Through distributor networking opportunities, the distillery increased its sales footprint and is now available in 10 states across the country. Additionally, Du Nord recently partnered with Delta Air Lines to have its Foundation Vodka available on all domestic Delta flights.  

“Our experience in the Business Incubation Program has been a game-changer while providing the foundational elements of strong branding and helping us develop a path of growth. Without this program, we would not be in the position we are now,” said Du Nord CEO and Head Distiller, Chris Montana. “Our partnership with Delta Air Lines is only possible thanks to the support from Jack Daniel’s. The Nearest & Jack initiative and Brown-Forman literally made the impossible happen.”

The Nearest & Jack Advancement Initiative will soon begin accepting applications for the 2022 Business Incubation Program. For more information, visit NearestandJack.com. 

# # #

About Du Nord Social Spirits

Du Nord Social Spirits is a Black-owned distillery in the heart of Minneapolis. Our award-winning spirits—Vodka, Gin, Whiskey, Apple liqueur, and Coffee liqueur—are made with a commitment to quality, taste and craft. A cause brand that doesn’t want to preach, we make real good booze, that does real good. In the wake of the murder of George Floyd in 2020, we founded the Du Nord Foundation. Its purpose, to create economic wealth for historically excluded communities. 

About Uncle Nearest Premium Whiskey

Uncle Nearest Premium Whiskey honors the world’s first-known African American master distiller, Nearest Green. The portfolio is the Most Awarded American Whiskey or Bourbon of 2019, 2020 and 2021, with over 380 awards and accolades since the brands 2017 launch, including 46 Best in Class honors. Uncle Nearest is currently available in all 50 states and 12 countries, and is sold in more than 25,000 stores, bars, hotels, restaurants, as well as at its 323-acre distillery in Shelbyville, Tenn. For more information, please visit the Uncle Nearest website, and follow on Instagram and Facebook @unclenearest. 

 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

FOR IMMEDIATE RELEASE
Contact:  Mark Day, Jack Daniel’s
(615) 347-8999
Or Chris Haley, ASYMCA
(571) 932-3212

 JACK DANIEL’S AND THE ARMED SERVICES YMCA TO SEND 1,700+ SERVICE MEMBERS AND FAMILIES HOME FOR THE HOLIDAYS THROUGH “OPERATION RIDE HOME”

 

More than 10,000 Junior-Enlisted Service Members and Families Have Traveled from Military Bases to Their Homes Across the County Through the Program Since 2011

 

Lynchburg, TN (November 11, 2021) – The Jack Daniel Distillery and the Armed Services YMCA (ASYMCA) said today that more than 1,700 junior-enlisted service members and families will be headed home for the holidays to see loved ones through their “Operation Ride Home” (ORH) program. This year marks a significant milestone in the program’s history with the largest number of service members and families traveling home. 

 

Now in its 11th year, the program provides financial assistance to active-duty, junior-enlisted military and their families to travel from their base of duty to loved ones’ homes across the country.  Including this year’s travelers, more than 10,000 people have made it home through ORH.  Service men and women from the Army, Marine Corps, Navy, Air Force and Coast Guard have been assisted with travel to all 50 states.

 

“These heroes are on the front lines, protecting us and protecting our liberties, and we are absolutely thrilled they’ll get to reunite with their loved ones this year,” said Chris Fletcher, Jack Daniel’s Master Distiller.  “Providing some financial assistance to see that they make it home is the least we can do, and I can only imagine the hugs, the tears, the joy and the laughter when these reunions take place.”    

 

“Due to the pandemic and military travel ban, we weren’t able to activate Operation Ride Home last year, but we made it our goal to send even more heroes home for the holidays when it was safe to do so.  That day is here, and we are on track to accomplish our goal,” said Armed Services YMCA President and CEO Bill French, VADM, USN (Ret).  “I’ve been there, and I know the stress of military life on both the service member and the family, and it’s only been made worse by the pandemic.  No one deserves to be home more than they do, and we hope our friends will join us as we work to get even more families reunited this holiday season.”     

 

As it has done throughout the program, Jack Daniel’s kicked off this year’s campaign with a $100,000 donation and is asking friends to visit operationridehome.com and contribute to help even more service members make it home.  More than $2 million in overall donations have provided travel funding over the past 11 years.

 

The ASYMCA works with the various military commands in specific areas co-located with ASYMCA branches to identify and prioritize junior-enlisted service members and families most in financial need. Plane tickets and pre-paid debit cards are given to assist those traveling.

 

Operation Ride Home is open to active-duty E-5 and below, both single and married, who might not otherwise financially be able to travel home. The option to drive or fly is an individual decision. For additional information on eligibility and to view participating installations that qualify for travel assistance, please visit https://www.asymca.org/operation-ride-home.

 

 

###

 

About Jack Daniel’s:

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

 

Your friends at Jack Daniel’s remind you to drink responsibly.

 

About the Armed Services YMCA:

The Armed Services YMCA is a registered 501(c)3 nonprofit that serves currently serving military members and their families. In 2019, we engaged more than 225,000 people in our programs and delivered over 1 million points of services to junior enlisted Soldiers, Marines, Sailors, Airmen, Coast Guardsmen, and family members at 200 service centers in 18 states. Whether providing respite childcare for parents in need, summer camps for kids, or assisting with emergency needs, the Armed Services YMCA is a nonprofit with a mission: Strengthening Our Military Family. Visit our website to see how you can join us in supporting military families.

.

 

 

FOR IMMEDIATE RELEASE
Media Contact:
Svend Jansen
svend_jansen@jackdaniels.com

 

JACK DANIEL DISTILLERY ANNOUNCES 2021 SINGLE BARREL SPECIAL RELEASE:
COY HILL HIGH PROOF

Limited release hits shelves in November for whiskey drinkers looking for a bolder,
higher proof Tennessee Whiskey

LYNCHBURG, Tenn. (November 2, 2021) –Today, Jack Daniel’s announces the release
of the 2021 Single Barrel Special Release, Coy Hill High Proof. This high-proof
Tennessee Whiskey was aged on the top ricks of the oldest barrel houses on Coy Hill,
the highest hill on the Jack Daniel Distillery property in Lynchburg, Tennessee.
The limited offering whiskey is bottled at proof points ranging from 137.4 up to 148.3
and marks the highest proof whiskey ever released from the Jack Daniel Distillery. The
Coy Hill High Proof gives an aroma of seared oak and dark brown sugar with flavors of
bold baking spices and a lingering finish of toffee, smoke and rich leather.

Coy Hill High Proof is made from Jack Daniel’s classic 80% corn, 12% malted barley and
8% rye grain bill. The whiskey is mellowed drop by drop through 10-feet of sugar maple
charcoal before entering barrels located within Coy Hill barrel houses #8 and #13. The
whiskey is then matured until it is later bottled, uncut, from those single barrels.
“The Coy Hill High Proof is all about pushing the limit for single barrel maturation to
create one of our boldest, most innovative whiskeys we have ever released,” says Jack
Daniel’s Master Distiller Chris Fletcher. “It highlights one of the unique attributes of the
Jack Daniel Distillery – the dry air of the highest floors of the barrel houses – and the
amazing impact it has on whiskey making.”

Each single barrel annual expression highlights the craftsmanship and innovation
mindset in whiskey-making at the Jack Daniel Distillery. The Jack Daniel’s Single Barrel
annual special release is hand-selected from the highest parts of our barrel houses and
bottled from single barrels just like the Jack Daniel’s Single Barrel Select, Rye & Barrel-
Proof collection.

The limited-edition Coy Hill High Proof bottle is bottled at barrel strength and will hit
shelves starting in November, available in a 750ml size with a suggested retail price of
$70.00. Due to the high barrel strength, the bottle should remain upright at all times
unless being poured into a glass for drinking in a responsible manner.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the
Jack Daniel Distillery is the first registered distillery in the United States and is on the
National Register of Historic Places. Jack Daniel’s is the maker of the world-famous
Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed
Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s
Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack
Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country
Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries
around the world and is the most valuable spirits brand in the world as recognized by
Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

Media Contact:
Svend Jansen
svend_jansen@b-f.com
502-774-7825

                                                                             

JACK DANIEL’S TENNESSEE WHISKEY NAMED MOST VALUABLE SPIRITS BRAND IN THE WORLD

 Jack Daniel’s moves to #81 in Interbrand’s Best Global Brands 2021 report; only spirits brand in top 100

 

LYNCHBURG, Tenn. (October 21, 2021) – Jack Daniel’s Tennessee Whiskey has been named as the most valuable spirits brand in the world by Interbrand in its Best Global Brands 2021 report. Jack Daniel’s is the only spirits brand ranked in the top 100 and comes in at #81 with a value of $6.5 billion, a 4% increase and moving it up one spot from #82 in 2020.

“From its humble beginnings back in the late 1800’s, Jack Daniel’s has steadfastly held to its mantle of craftsmanship, quality, authenticity, and an uncompromising free spirit.” said Sophia Angelis, Jack Daniel’s Vice President and Global Brand Director. “Now over 150 years later, our commitment is unchanged, and we’ll continue to make everyday count while pushing forward with Mr. Jack’s guiding words, ‘Every day we make it, we’ll make it the best we can.’”

Interbrand’s 22^nd annual report analyzed how the world’s leading brands successfully navigated a rapidly changing business landscape, with valuations determined by the brand’s financial performance, role in purchase decisions, and competitive strength among other factors. For the complete Top 100 ranking and report and more information, visit www.bestglobalbrands.com.

 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

Media Contact:

Svend Jansen
svend_jansen@b-f.com
502-774-7825

JACK DANIEL’S LAUNCHES FIRST AGE-STATED WHISKEY IN OVER 100 YEARS

Ten-Year-Old Tennessee Whiskey Available in Limited Quantities Across the U.S. in September 2021

LYNCHBURG, Tenn. (August 24, 2021) – The Jack Daniel Distillery announces the release of Jack Daniel’s 10-Year-Old Tennessee Whiskey, the brand’s first 10-year aged-stated whiskey in more than 100 years. The limited-availability product, which will become an annual release, celebrates the modern whiskey-making expertise of the Jack Daniel Distillery while paying tribute to the brand’s past.

“Over the last decade, we’ve been experimenting to craft a product that would properly honor the whiskey Jack Daniel was bottling at the end of the 1800’s,” said Jack Daniel’s Master Distiller Chris Fletcher. “All of us at the Jack Daniel Distillery are thrilled to release an age-stated whiskey for the first time in over 100 years to be enjoyed by all. This product has been hand-crafted by our distillery team in Lynchburg over the last 10 summers all while keeping up with the growing demand for Jack Daniel’s Tennessee Whiskey around the world. This 10-year-old whiskey celebrates our modern-day whiskey making, while also paying tribute to our founder and history. It is a special time for us all.”

Fletcher evolved the distillery’s previous aged methods by maturing Jack Daniel’s iconic Old No. 7 Tennessee Whiskey in oak barrels that were relocated throughout the barrelhouse to extend the aging process over the past ten years. The result is a more complex, hand-crafted whiskey with a rare flavor profile. Bottled at 97 proof—a first for the Jack Daniel Distillery—Jack Daniel’s Tennessee Whiskey 10-Year-Old features notes of dry fig and raisin laced with oak on the nose, warm butterscotch alongside soft fruit and smoke on the palate, and an incredibly long finish with sweet tobacco and spice.

The 10-Year-Old bottle design is also inspired by the brand’s history, featuring a hand-drawn iteration of the original cartouche that appeared on Jack Daniel’s aged-stated bottles a century ago.

Jack Daniel’s Tennessee Whiskey 10-Year-Old retails for $70 in a 750mL size with the first batch hitting shelves in limited quantities in early September across the United States. Visit www.jackdaniels.com for more information.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
Your friends at Jack Daniel’s remind you to drink responsibly.

FOR IMMEDIATE RELEASE
Media Contacts:

Minh Le
minh.le@finnpartners.com
615-610-0310

Svend Jansen
svend_jansen@b-f.com
502-774-7825

JACK DANIEL’S NAMED MOST PATRIOTIC SPIRIT BRAND IN AMERICA
Tennessee Whiskey Brand Returns to the Annual List in the 13th Overall Spot, Sole Representative for Spirits Industry

LYNCHBURG, Tenn. (July 1, 2021) – Jack Daniel’s has been ranked among the 2021 Most Patriotic Brands in America, rising one spot since last year to #13 and representing the only spirits brand on the list. Brand Keys’ annual survey of iconic American brands identifies those which consumers believe best embody the value of “patriotism.”

“Founded more than 150 years ago in Lynchburg, Tennessee, we couldn’t be prouder to be an American company and one that has tremendous respect for our country and its people. Every drop of our Tennessee Whiskey is crafted with pride here in the U.S., and we wouldn’t have it any other way,” said Matt Blevins, Jack Daniel’s Vice President and Global Brand Director. “We’re honored to have a place on this year’s list alongside some of the most influential brands in the country.”

Jack Daniel’s shares the 13th spot with American fashion brand Ralph Lauren—in between Apple and Twitter, which are ranked #12, and Harley Davidson and USAA, which are ranked #14. The list was determined through a survey by Brand Keys, Inc. to a national sample of 5,804 consumers, 16 to 65 years of age, balanced for gender and political affiliation and drawn from the nine U.S. Census Regions. Consumers assessed 1,172 brands in 131 B2C and B2B categories as to their resonance for the single value – “patriotism.” Brands were identified and ranked based on how they have best met the challenge that patriotism plays in today’s marketplace.

For more information, visit: brandkeys.com/americas-most-patriotic-brands/.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

FOR IMMEDIATE RELEASE
Media Contact
Svend Jansen
svend_jansen@jackdaniels.com
502-774-7825

 

LEXIE PHILLIPS MAKES HISTORY AS JACK DANIEL’S FIRST FEMALE ASSISTANT DISTILLER

Former Distillery Lead Operator Will Collaborate with Master Distiller Chris Fletcher on Whiskey Innovation

LYNCHBURG, Tenn. (March 16, 2021) – The Jack Daniel Distillery announced today that Lexie Phillips has been named Assistant Distiller, making her the first woman to serve in that official capacity for the iconic Tennessee Whiskey brand. Phillips will serve as a collaborator with Jack Daniel’s Master Distiller Chris Fletcher.

Phillips, who has worked in Lynchburg for more than seven years, previously was instrumental in Jack Daniel’s quality control and distillery operations, most recently serving as distillery lead operator. In her new role, she will support the overall quality and innovation of Jack Daniel’s from “grain to glass” and serve as a brand ambassador.

“I am honored to step into the role of Assistant Distiller and look forward to working alongside and learning from Chris and the best whiskey makers in the world,” said Phillips. “Making Tennessee Whiskey has been my life’s passion, and I am grateful to be able to inspire a new generation of women to follow in my footsteps.”

Born and raised just outside of Lynchburg, TN, Phillips is one of dozens of family members who have worked or currently work at the Jack Daniel Distillery. She played a pivotal role in the distillation and launch of the recently released Jack Daniel’s Tennessee Rye.

“Lexie brings a deep knowledge of distillery history and a natural talent for whiskey-making to her new position,” said Chris Fletcher. “She represents the future of our craft, and I am thrilled to now have her by my side as we work together to ensure the highest character and quality of Jack Daniel’s Tennessee Whiskey.”

Phillips earned her degree in agricultural science from Middle Tennessee State University. Lexie and her husband Josh, who also works at the distillery as a processor, live in Estill Springs, TN.

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About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

 

Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S and OLD NO. 7 are registered trademarks. ©2021 Jack Daniel’s. Tennessee Whiskey 40% Alcohol by Volume (80 Proof). Distilled & Bottled by Jack Daniel Distillery, Lynchburg, Tennessee. JackDaniels.com

Media Contacts

Svend Jansen
svend_jansen@jackdaniels.com
502-774-7825

Maeve Zolkowski
Maeve.zolkowski@energybbdo.com
312-595-2792

 

Jack Daniel’s uses First Global Campaign to ‘Make it Count’

With the launch of the film “First Timers” the iconic Tennessee whiskey brand celebrates its global audience

 

Lynchburg, Tenn. (October 1, 2020) – In a historic move, Jack Daniel’s is introducing its first truly global creative campaign, “Make it Count.” The campaign showcases a new way of thinking for the 154 year old brand that celebrates the people who drink it. Set to launch October 1, the campaign is brought to life through multiple executions on TV, social, digital, out of home and print platforms in 100+ countries.

As a global brand that wanted to fuel its iconic status, it was time for Jack Daniel’s to showcase their unique view of the world. The new campaign, “Make it Count”, focuses on the impact on peoples’ lives when they decide to choose boldly and with purpose every day, much like Mr. Jack did throughout his own life.

The :60 film “First Timers” kicks off the campaign, showcasing Jack Daniel’s consumers who decide to live boldly and try something they’ve always wanted to do. You can watch the video here. 

The new campaign is by creative agency Energy BBDO. The inspiration for the campaign comes from a vintage Jack Daniel’s ad that read “Proudly served in fine establishments and questionable joints.” It served as a reminder that Jack is for everyone. As a result, “Make It Count” is about its fans who grab life by the horns and make the most of their experiences.

“With ‘Make it Count’ we have a long term platform that resonates with consumers, especially in today’s environment, and carries the message of Jack’s bold, independent spirit,” said Matias Bentel, Chief Brands Officer of Jack Daniel’s parent company, Brown-Forman. “We know that this world class creative will continue to drive the successful globalization of our Jack Daniel’s brand.” 

“Relaunching an iconic brand like Jack Daniel’s? We’ve always wanted to do that. It has been a wonderful collaboration with our client partners, and we’re thrilled for what’s to come,” said Josh Gross and Pedro Pérez, Co-Chief Creative Officers of Energy BBDO. 

“First Timers” was shot in Kiev, Ukraine following all social distancing protocols. Renowned Director Ian Pons Jewell led the five-day shoot overseen by the creative and client teams via Zoom, with team members from every possible time zone tuning in to create the final product.

Media agency Spark Foundry is the global media partner for Make it Count, negotiating and executing paid media activity for the launch across most major markets globally. 

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About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

 

About Energy BBDO

Energy BBDO is a leading-edge creative organization energizing people and brands. Based in Chicago, it’s a subsidiary of the BBDO Worldwide Network.  Every day, BBDO people in 81 countries work job by job and client by client to create and deliver the world’s most compelling commercial content. BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com).

About Spark Foundry 

Spark Foundry is a global media agency brand within Publicis Media, and has offices within Publicis One, both of which are key divisions of Publicis Groupe[Euronext Paris FR0000130577, CAC 40]. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. With 3,000 employees in 50 countries across the world, the agency leverages the best industry talent and the growing footprint of its 60 offices in key markets, including the USA, UK, MENA, Poland, Australia and China.

 

 

 Media contact:

Svend Jansen
svend_jansen@jackdaniels.com
502-774-7825

                                                                  

 CHRIS FLETCHER TAKING THE REINS AS JACK DANIEL’S MASTER DISTILLER

Seasoned Whiskey Maker Will Oversee Quality of Iconic Tennessee Whiskey From “Grain to Glass”

LYNCHBURG, Tenn. (October 7, 2020) — The Jack Daniel Distillery announced today that seasoned whiskey maker Chris Fletcher will take over the reins as Master Distiller of the iconic Tennessee Whiskey brand.

Fletcher, 39, had previously served for six years as Assistant Master Distiller and will be responsible for the overall quality of Jack Daniel’s from “grain to glass,” innovation and serve as a global ambassador.  In addition, he will oversee the distillery’s new “Distillers in Training” program which aims to recruit, teach, and mentor the next generation of whiskey makers.  

Born and raised in Lynchburg, and now carrying on a family tradition, Fletcher is the grandson of former Master Distiller Frank Bobo, who served in the role from 1966 until his retirement in 1989.

“For the past six years, Chris has been right there and involved in every major distillery innovation, product and enhanced production process while ensuring our Tennessee Whiskey is of the highest character and quality,” said Larry Combs, Jack Daniel Distillery SVP and General Manager.  “Chris has whiskey making in his blood, but he also has this incredible and unique combination of knowledge, expertise and creativity that will position us well into the future.  Folks like Chris don’t come along every day, and backed by our tremendous senior leadership team, I have no doubt that he will flourish in this new role.”

“It’s an honor to be named Master Distiller here at Jack Daniel’s and join a line of folks who’ve made the best whiskey in the world,” said Chris Fletcher.  “Over the last 17 years, I’ve been able to learn and work alongside so many talented whiskey makers, and I am very grateful for the mentors I’ve had, including Jeff Arnett who taught me so much.  Our distillery and team here in Lynchburg are the best in the business, and I cannot wait to continue working with them crafting the world’s favorite Tennessee Whiskey.” 

Fletcher’s work at Jack Daniel’s stretches back to 2001 when he worked as a part-time tour guide while attending college.  He graduated with a B.S. in Chemistry from Tennessee Technological University in 2003 and began work as a chemist with Brown-Forman in Research & Development for eight years.  Following several years working in the bourbon industry, Fletcher came back home to the Jack Daniel Distillery and was named Assistant Master Distiller.

Chris, his wife, Ashley, and three-month old son, Payne Thomas, live in Lynchburg, Tennessee.

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About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

 

Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S and OLD NO. 7 are registered trademarks. ©2020 Jack Daniel’s. Tennessee Whiskey 40% Alcohol by Volume (80 Proof). Distilled & Bottled by Jack Daniel Distillery, Lynchburg, Tennessee. JackDaniels.com