FOR IMMEDIATE RELEASE
Media Contact:
DKC
Ariel Moses/Patrick Minogue/Jessica Smith
JackDaniels@dkcnews.com

JACK DANIEL’S SINGLE BARREL ANNOUNCES PREMIER BARREL STRENGTH WHISKEY WITH LAUNCH OF BARREL PROOF

Barrel Proof is the Latest Expression in the Newly Packaged Jack Daniel’s ‘Single Barrel Collection’

LYNCHBURG, Tenn. (July 15, 2015) – The Jack Daniel Distillery ​announces the nationwide release of the brand’s first-ever barrel strength offering ​within the coveted Single Barrel Collection, Jack Daniel’s Single Barrel Barrel Proof​. The newest member of the Jack Daniel’s Family of Brands will hit shelves in August and will be available across the U.S.

“As master distiller at Jack Daniel’s, I get the privilege of traveling to the top floors of our barrelhouses in Lynchburg and hand drilling individual barrels. This provides me the rare opportunity to taste Jack Daniel’s Tennessee Whiskey in its purest form; unfiltered and uncut,” said Jeff Arnett, Jack Daniel’s Master Distiller​.

“I’m always amazed at the intensity of the aromas and the deep amber colors, and yet at the same time, the exceptional smoothness of the whiskey at this higher proof point. After years of thinking about and discussing a barrel proof offering from Jack Daniel’s, we believe that now is the perfect time to make this available to all of our friends around the world. I’m confident that everyone will be as impressed as I was the first time I tasted this unique form of Single Barrel whiskey.”

Barrel Proof, ranging from 125 to 140 proof, is the Jack Daniel Distillery’s second offering in the Single Barrel Collection which includes Jack Daniel’s Single Barrel Select. Select is a 94-proof single barrel Tennessee Whiskey with a robust, full-bodied flavor complemented by Jack Daniel’s smooth charcoal-mellowed character. Together, Select and Barrel Proof combine to create the world’s finest collection of single barrel Tennessee Whiskey. The collection uses Jack Daniel’s unique charcoal-mellowing process – helping to provide the signature depth of aroma and complex flavor that Jack Daniel’s friends know and love.

Barrel Proof is crafted using the same cave spring water from the Jack Daniel’s Hollow, proprietary yeast and charcoal-mellowing process that’s been used in the distillery’s nearly 150-year-old Tennessee Whiskey recipe. From there, the liquid enters a charred White American Oak barrel, forged within Jack Daniel’s very own cooperage and set to age in the upper regions of the barrelhouse. In this resting place, the whiskey is exposed to the extreme temperature variations that a Lynchburg, Tennessee season brings. The interaction of the whiskey, the wood and the environment creates nuances from barrel to barrel to bring out distinct flavor profiles that transcend the expected to become ‘Barrel Proof.’

Barrel Proof takes the flavor range of sweet vanilla and toasted oak that has become the Jack Daniel’s trademark to a whole new level. Although every barrel is slightly different, each offers a great intensity and complexity with an exceptionally smooth finish. These are the key characteristics of a whiskey that has been fully matured in a superior quality toasted and charred oak barrel. Barrel Proof is a surprisingly robust whiskey that brings something unique to the palates of Jack Daniel’s friends and whiskey enthusiasts alike.

Jack Daniel’s Single Barrel Barrel Proof will be available nationwide beginning August 2015. The product will be priced approximately $65.00 per 750ml.

Follow @JD_SingleBarrel or visit www.jackdaniels.com and singlebarrel.jackdaniels.com for more information. Hashtag #JackBarrelProof to join the conversation.

About Jack Daniel’s Barrel Proof

Jack Daniel’s is a registered trademark ©2015 Jack Daniel’s. Jack Daniel’s Single Barrel Barrel Proof Tennessee Whiskey, alcohol 62.5% – 70% by volume (125-140 proof). Distilled and bottled by Jack Daniel Distillery, Lynchburg, Tennessee.

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Please Drink Jack Daniel’s Responsibly.

TN FIRE Release Updated 2 27 15 FINAL (1)

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Media Contact:
DKC
Ariel Moses/Patrick Minogue/Jessica Smith
JackDaniels@dkcnews.com

JACK DANIEL’S ANNOUNCES NATIONAL LAUNCH OF “TENNESSEE FIRE”

Jack Daniel’s New Cinnamon Spirit to Hit Shelves in March 2015

LYNCHBURG, Tenn. (March 3, 2015) – The Jack Daniel Distillery is excited to announce the nationwide release of their finely crafted, red-hot cinnamon spirit, Jack Daniel’s Tennessee Fire. Following its wildly successful limited release last year, the highly coveted ‘Jack Fire’ will be available in all 50 states in March 2015.

Jack Fire brings together the distinctive character of Jack Daniel’s Tennessee Whiskey with a red-hot cinnamon spice liqueur. The result is a sweet, hot-cinnamon kick that complements the smooth and delicious taste of Jack Daniel’s, giving a unique finish full of unmistakable character.
The brand’s first flavor variation, Jack Daniel’s Tennessee Honey, exploded onto the scene in the spring of 2011 and has since become one of the most popular flavored spirits in the U.S. The brand will now offer existing fans and newly interested consumers another flavor option, continuing to build on their esteemed portfolio.

It all starts with a distinct mingling of Jack Daniel’s Old No. 7 Tennessee Whiskey and Jack Daniel’s very own cinnamon liqueur. The result: a classic spirit that delivers a smooth, delicious finish and upholds the quality taste that Jack Daniel’s friends have come to expect. Jack Fire was first offered in April 2014 in three select markets Oregon, Pennsylvania and Tennessee. Due to positive consumer response, the spirit was released in five more markets – Georgia, Illinois, Michigan, South Carolina and Texas.

“Mr. Jack himself was a true innovator and always followed his own path,” said Phil Epps, Vice President, Group Brand Director of Jack Daniel’s. “We believe we have developed a product that Jack himself would be proud of and worthy of the name ‘Jack Daniel’s.’ We hope that our many friends around the country will enjoy this new offering.”

Jack Daniel’s Tennessee Fire will hit shelves beginning March 3, 2015 and will be available at 70 proof. The product will be priced in line with Jack Daniel’s Tennessee Honey.
Follow @JackFire or visit www.JackFire.com for more information and use the hashtag #JackFire to join the conversation.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire and Jack Daniel’s Country Cocktails.

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Practice fire safety. Drink responsibly.
JACK DANIEL’S, TENNESSEE FIRE and JACK FIRE are trademarks of JACK DANIEL PROPERTIES INC. ©2015. Jack Daniel’s.

Whiskey Specialty, 35% ALC./VOL.(70 proof). JACK DANIEL DISTILLERY, Lynchburg, TENNESSEE, U.S.A.

JD 150th Anniversary Stamp Press Release FINAL 9-25-14

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Contact: Mark L. Day

(615) 780-3345

mark.day@dvl.com

JACK DANIEL DISTILLERY PETITIONS U.S. POSTAL SERVICE FOR STAMP TO HONOR FOUNDER ON 150TH ANNIVERSARY

LYNCHBURG, Tenn. (September 25, 2014) — In honor of its 150th Anniversary as America’s oldest registered distillery in 2016, the Jack Daniel Distillery today petitioned the U.S. Postal Service to create a new stamp in tribute to the founder, Jasper Newton “Jack” Daniel.

In its letter of request to Postal Service’s Citizens’ Stamp Advisory Committee, the distillery said that the request for a Jack Daniel stamp met the subject selection criteria, including being an American, honoring those men and women who have made extraordinary contributions to American society and celebrating events of historical significance.

“Mr. Jack was a remarkable man and we think a stamp would be a fitting tribute,” said Jeff Arnett, only the seventh Master Distiller for the famed whiskey maker. “Jack’s life is a classic American story, setting out on his own at an early age to become the founder of what would become our country’s oldest registered distillery.”

Arnett pointed to recent stamp subjects under consideration by the Postal Service who have influenced popular culture in America and said that “Mr. Jack would fit right in” with those other icons.

Jack Daniel created a brand that holds a unique place in history and popular culture. Sold in more than 160 countries around the globe, Jack Daniel’s Tennessee Whiskey is a symbol of America’s independent spirit and small-town ingenuity. His whiskey has graced the stage with countless musicians beginning with the “Chairman of the Board,” Frank Sinatra, to sharing the spotlight in numerous Hollywood films. 

Established and registered by the U.S. Government in 1866, the Jack Daniel Distillery is the oldest registered distillery in the United States and is listed on the National Register of Historic Places. Every year about 250,000 people tour the distillery and visit the small town of

Lynchburg, Tennessee, where Jack Daniel lived until his death in 1911.

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Please Drink Jack Daniel’s Responsibly.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey and Jack Daniel’s Country Cocktails.