Background

History

Established in the 1830s and registered in 1866 by Jack Daniel, the Jack Daniel Distillery is the first registered distillery in the United States and is listed on the National Register of Historic Places. 

In 1956, the Jack Daniel Distillery was purchased by Brown-Forman Corporation of Louisville, Ky.  Brown-Forman, founded in 1870 is a diversified producer and marketer of fine quality beverages.

Every year about 300,000 people tour the distillery and visit the small town of Lynchburg. In any two-month period, visitors from all 50 states and over 30 foreign countries will stop by to see where their favorite whiskey is made and to meet the people they have come to know through Jack Daniel’s advertising campaigns.

Brands

The Jack Daniel Distillery crafts the following brands:

  • Jack Daniel’s Old No. 7 Brand Tennessee Whiskey (Black Label) — the world's best-selling premium distilled spirit brand
  • Gentleman Jack Double Mellowed Tennessee Whiskey
  • Jack Daniel’s Single Barrel Tennessee Whiskey
  • Jack Daniel's Single Barrel Rye 
  • Jack Daniel's Single Barrel Barrel Proof
  • Jack Daniel’s Tennessee Honey
  • Jack Daniel's Tennessee Fire
  • Jack Daniel's Tennessee Apple
  • Jack Daniel's No. 27 Gold 
  • Jack Daniel's Tennessee Rye
  • Jack Daniel’s Sinatra Select Tennessee Whiskey
  • Jack Daniel’s Winter Jack (seasonal)
  • Jack Daniel’s Country Cocktails: Jack Apple (seasonal), Black Jack Cola, Cherry Limeade, Downhome Punch, Berry Punch, Lynchburg Lemonade, Southern Peach, Southern Citrus and Watermelon Punch.

Location

Lynchburg, Tenn.  The Jack Daniel Distillery is located 70 miles southeast of Nashville.  Take I-24 east to Route 55 (exit 111).  Take Route 55 through Tullahoma to Lynchburg.  Or, from I-65, take US 64 through Fayetteville to Lynchburg and Route 55 through Lynchburg to the distillery.

Tour Schedule

Tours are offered daily from 9am to 4:30pm and typically last an hour and fifteen minutes. Visitors are encouraged to wear comfortable shoes as the tour is mostly out-of-doors and involves quite a bit of walking.

Jack Daniel's also offers several enhanced tours which include a sampling of our hometown product. Sampling tours are available on a first-come, first-served basis. All participants must be 21 years of age or older to take a sampling tour. (Please note: tours are not available on Thanksgiving, Christmas Eve, Christmas Day or New Years Day.)

Tour Highlights

A barrelhouse holding more than 20,000 barrels of whiskey– each holding about 50 gallons and weighing more than 400 pounds.

The rickyard where cords of hard sugar maple wood are burned to make the famous charcoal used to mellow the whiskey drop by drop.

The underground cave spring — the source of the iron-free water that runs at a constant 56 degrees.

The whiskey making process including the whiskey stills, the fermenting tanks and the charcoal-mellowing vats.

Jack Daniel’s first office.

The White Rabbit Bottle Shop, a reconstruction of a saloon Mr. Jack operated in Lynchburg before the advent of Prohibition.

Other Lynchburg Attractions

The Old Moore County Jail. Any jailhouse with potted geraniums on the front porch must be a sign of a law-abiding community. It is now the site of the Moore County Jail Museum.

Jack Daniel’s gravesite. In the Lynchburg cemetery, Mr. Jack’s grave is adorned with two cast-iron chairs originally placed there for local ladies who mourned the passing of Lynchburg’s most eligible bachelor.

Miss Mary Bobo’s Boarding House. Built in 1867, the boarding house was run by Miss Mary Bobo from 1908 until her death in 1983 — just shy of her 102nd birthday. The boarding house still serves a family-style midday meal every day except Sunday. Mr. Jack’s great-grandniece, Lynne Tolley, was proprietress until she retired in 2013.

The Lynchburg Hardware and General Store. A gathering place where the local folks discuss the latest news, challenge friends to a game of checkers and enjoy a Coke. Jack Daniel’s nephew, Lem Motlow, opened the store to earn a living during Prohibition. Many historic general store and hardware items from that era are on display, along with a full line of Jack Daniel’s merchandise.

The Moore County Courthouse. Built in 1885 by local people using bricks made in Moore County. The bright red courthouse is the picturesque centerpiece of the downtown square.

Local merchants and shops. The local merchants are happy and proud to welcome visitors.