Jack Daniel’s Launches New Batches of 12-Year-Old and 10-Year-Old Tennessee Whiskey

Media contact:
Svend Jansen
svend_jansen@jackdaniels.com
502-774-7825

Jack Daniel’s Launches New Batches of 12-Year-Old and 10-Year-Old Tennessee Whiskey

Jack Daniel’s 12-Year-Old Tennessee Whiskey Batch 2 and 10-Year-Old Tennessee Whiskey Batch 3, available now in limited quantities across the US, are the latest releases in the brand’s annual Aged Series

Lynchburg, Tennessee (February 5, 2024) – The Jack Daniel Distillery today announced the release of Batch 2 of its 12-Year-Old Tennessee Whiskey and Batch 3 of its 10-Year-Old Tennessee Whiskey. The expressions are the latest in the Jack Daniel’s Aged Series, an annual release of age-stated expressions launched in 2021 to honor the brand’s whiskey-making traditions. 

“Our Jack Daniel’s Aged Series has given us the opportunity to produce modern whiskeys that simultaneously capture the essence of the liquid Mr. Jack created over 150 years ago,” said Chris Fletcher, Jack Daniel’s Master Distiller. “These releases embody the artistry, passion and craftsmanship that define Jack Daniel’s legacy, and I’m excited for our friends to enjoy this year’s batches of special whiskeys.” 

While batches within the Aged Series will have slight variations, the predominant notes of oak, butterscotch and tobacco can be found in each whiskey. Jack Daniel’s 12-Year-Old Batch 2 has predominant notes of pipe tobacco, oak, and butterscotch, while Jack Daniel’s 10-Year-Old Batch 3 is oak-forward with layers of fruit and cocoa. 

Both expressions were charcoal mellowed and aged in new, toasted, and charred American white oak barrels first in the upper floors of our barrelhouse before being relocated to the lower ricks to extend the maturation process. Both share the same grain bill as the classic Jack Daniel’s Tennessee Whiskey of 80% corn, 12% malted barley and 8% rye. 

Jack Daniel’s 12-Year-Old Tennessee Whiskey Batch 2 is offered at 107 proof (53.5% abv) and Jack Daniel’s 10-Year-Old Tennessee Whiskey Batch 3 at 97 proof (48.5% abv). They are available in limited quantities across the United States this month in 700 mL bottles for suggested retail prices of $94.99 and $84.99, respectively. 

For more information, visit www.jackdaniels.com.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s 12-Year-Old Tennessee Whiskey, 53.5% alc. by vol. and Jack Daniel’s 10-Year-Old Tennessee Whiskey, 48.5% alc. by vol., Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2024 Jack Daniel’s. All rights reserved.

Jack Daniel’s Introduces New Bottled-in-Bond Rye Whiskey as Permanent Extension of its Bonded Series

Media contact:
Svend Jansen
svend_jansen@jackdaniels.com
502-774-7825

Jack Daniel’s Bonded Rye Whiskey is the first rye whiskey from the Jack Daniel Distillery with the Bottled-In-Bond designation

Lynchburg, Tennessee (September 6, 2023) – The Jack Daniel Distillery introduces
Jack Daniel’s Bonded Rye Whiskey as the newest member of its Bonded Series, a line
of innovative expressions that honors the distillery’s heritage of whiskey-making
excellence. Available now across the U.S., Jack Daniel’s Bonded Rye is a Tennessee
Rye Whiskey bottled at 100 proof (50% alc. by vol.), and is the first rye whiskey from the
Jack Daniel Distillery with the Bottled-in-Bond designation.

As stipulated by the Bottled-in-Bond Act of 1897, a bonded whiskey must be distilled by
a single distiller during a single season, matured in a government bonded warehouse
for at least four years, and bottled at 100 proof.

“The Bottled-in-Bond designation on Jack Daniel’s Bonded Rye is another stamp of
quality, assuring consumers that every drop of our whiskey is made right here in
Lynchburg at the Jack Daniel Distillery with the highest standards possible,” said Chris
Fletcher, Jack Daniel’s Master Distiller. “Bonded Rye features our uniquely crafted rye
grain bill at 100 proof, delivering a unique and balanced profile that drinkers have come
to expect and seek out from our rye releases.”

Jack Daniel’s Bonded Rye has a grain bill of 70% rye, 18% corn, and 12% malted
barley and is charcoal mellowed before aging in new, handmade American white oak
barrels. It opens with notes of dried fruit followed by lingering hints of toffee, imparting a
bold, complex, and balanced taste with a rye spice finish.

With packaging inspired by the original design of the 1895 Jack Daniel’s Tennessee
Whiskey bottle, Jack Daniel’s Bonded Rye will be available in 700mL bottles across the
U.S. for a suggested retail price of $31.99. It will be available for pre-sale through
ReserveBar starting September 6 including a limited edition Jack Daniel’s gift item while
supplies last.

Jack Daniel’s Bonded Series includes Jack Daniel’s Bonded, Triple Mash and now
Bonded Rye. For more information, visit www.jackdaniels.com.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn.,
the Jack Daniel Distillery is the first registered distillery in the United States and is on
the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous
Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed
Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s
Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack
Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country
Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries
around the world and is the most valuable spirits brand in the world as recognized by
Interbrand.

Please Drink Responsibly.

Jack Daniel’s Bonded Rye Whiskey, 50% alc. by vol. Jack Daniel Distillery, Lynchburg,
Tennessee. JACK DANIEL’S is a registered trademark. ©2023 Jack Daniel’s. All rights
reserved.

Jack Daniel’s Announces Twice Barreled Special Release Heritage Barrel Rye Whiskey

Media contact:
Svend Jansen
svend_jansen@jackdaniels.com
502-774-7825

Limited edition 2023 Special Release marries Jack Daniel’s Tennessee Rye Whiskey with the expertly crafted Heritage Barrel for a complex and unique rye 

Lynchburg, Tennessee (August 15, 2023) – The Jack Daniel Distillery introduces Jack Daniel’s Twice Barreled Special Release Heritage Barrel Rye as the newest member of its Single Barrel Special Release collection. The 2023 limited edition Special Release features Jack Daniel’s Tennessee Rye Whiskey aged first in new American white oak barrels and then finished in high-toast Heritage Barrels.

Jack Daniel’s Twice Barreled Special Release Heritage Barrel Rye has a grain bill of 70% rye, 18% corn and 12% malted barley and is charcoal mellowed before aging in new, handmade American white oak barrels for at least five years. It is then aged for over two years in uniquely crafted heavy-toast Heritage Barrels from the Jack Daniel Cooperage to achieve a complex rye whiskey full of unique, richer taste.    

“Our lightly charred and heavily toasted Heritage Barrels showcase the expertise of our cooperage and elevate innovation through the barrel making process,” said Chris Fletcher, Jack Daniel’s Master Distiller. “Our unique barrel toasting process and rye grain bill work together to create an extraordinary rye whiskey that marries sweetness with spice. We couldn’t be more excited for our friends to enjoy this special twist on our original Heritage Barrel expression.”  

The Special Release Heritage Barrel Rye Whiskey has an aroma of toasted oak, light spices and honey. Rich flavors of oak and vanilla combine with notes of toasted rye bread and molasses, providing a unique finish of graham cracker and brown sugar balanced by rye and barrel notes.

Jack Daniel’s Twice Barreled Special Release Heritage Barrel Rye, bottled at 100 proof, will be available nationwide in limited quantities beginning in August at $75 for a 700 ml size.

For more information, visit www.jackdaniels.com.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s Twice Barreled Special Release Heritage Barrel Rye Whiskey Finished in High Toast Heritage Barrels, 50% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2023 Jack Daniel’s. All rights reserved.

Jack Daniel’s Welcomes Single Barrel Barrel Proof Rye Whiskey As Permanent Extension of its Single Barrel Collection

Media contact:
Svend Jansen 
svend_jansen@jackdaniels.com
502-774-7825

Barrel Proof Rye Whiskey ranging between 125 and 145 proof available across the U.S.

Lynchburg, Tennessee (May 16, 2023) – The Jack Daniel Distillery introduces Jack Daniel’s Single Barrel Barrel Proof Rye Whiskey as the newest member of its Single Barrel Collection. Available now across the U.S., Jack Daniel’s Barrel Proof Rye is bottled straight from the barrel and offered at proof points ranging between 125 and 145. 

Jack Daniel’s Rye Whiskey has a grain bill of 70% rye, 18% corn, and 12% malted barley and is charcoal mellowed before aging in new, handmade American white oak barrels. Only specially selected barrels aged at the highest reaches of barrelhouses and producing whiskey with deeper colors and flavors are selected for the Single Barrel Collection. 

“The combination of our unique rye grain bill and barrel house locations make for a special rye whiskey that perfectly balances bold and smooth,” said Chris Fletcher, Jack Daniel’s Master Distiller. “We’ve offered our rye whiskey at barrel strength through special limited releases in the past, and the responses from the whiskey community have been overwhelmingly positive. Now we’re excited to have our Barrel Proof Rye as a permanent part of our whiskey offerings to give even more of our friends a chance to try this special expression.”

Jack Daniel’s Barrel Proof Rye has a complex aroma of rich caramel and toasted subtle fruit. Although every barrel is slightly different, each offers a great intensity and complexity with a peppery rye finish. 

Jack Daniel’s Single Barrel Barrel Proof Rye is available in 750mL bottles across the U.S. for a suggested retail price of $59.99. 

Jack Daniel’s Single Barrel Collection includes Single Barrel Select, Single Barrel Barrel Proof, Single Barrel Rye, and now Single Barrel Barrel Proof Rye. Jack Daniel’s Barrel Proof Rye is also available through the Personal Collection Program. For more information, visit www.jackdaniels.com

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s Single Barrel Barrel Proof Rye Whiskey, 62.5 – 72.5% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2023 Jack Daniel’s. All rights reserved.

Jack Daniel’s and Coca-Cola®  Ready-to-Drink Launches in the U.S.

Media contact:
Svend Jansen
svend_jansen@jackdaniels.com

LYNCHBURG, TN/ATLANTA, GA – Mar. 28, 2023 – Jack Daniel’s will today debut the iconic Jack Daniel’s & Coca-Cola cocktail as a ready-to-drink (RTD), pre-mixed cocktail option for the first time in the United States.

Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, Jack Daniel’s & Coca-Cola RTD is inspired by one of the most popular “bar-calls” – a cocktail ordered with specific brand names – in the world. This pre-mixed cocktail with two of the largest household brand names in the U.S. first hit shelves last fall in Mexico and will continue to expand to other global markets throughout 2023. 

“We are excited to introduce the quintessential Jack & Coke cocktail to consumers in a consistent, convenient and portable format,” said Dallas Cheatham, Jack Daniel’s RTD Brand Director. “While Jack & Coke is a cocktail consumers have known and enjoyed across the world, with origins dating back more than a century, we are proud to officially launch Jack Daniel’s & Coca-Cola RTD and bring these two iconic brands together in a RTD format for the first time in the U.S.” 

“This launch is a milestone moment for both Coca-Cola and Jack Daniel’s – it is following what people have been doing with these two iconic brands for generations and demonstrates our commitment to innovation from the simple to the complex,” said Dan White, Chief of New Revenue Streams for The Coca-Cola Company. “We are really excited about this classic cocktail being offered in a new and exciting way through our relationship with Jack Daniel’s and their distributor system.”

The can and packaging, which features two of the world’s most recognized trademarks in “Coca-Cola” and “Jack Daniel’s,” will include clear responsibility symbols stating that the beverage is to be enjoyed responsibly and only by consumers of legal drinking age. Jack Daniel’s & Coca-Cola RTD will adhere to responsible marketing practices held by Jack Daniel’s and The Coca-Cola Company.

The alcohol beverage volume (ABV) is 7% in the US and a version featuring Coca-Cola Zero-Sugar will also be available beginning in May. Both will be available at retailers nationwide for a SRP of $12.99 per 4-pack. 

Jack Daniel’s was established in 1866 in Lynchburg, Tennessee. The Coca-Cola brand was established in 1886 in Atlanta.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on TwitterInstagramFacebook and LinkedIn.

Jack Daniel’s Introduces New 12-Year-Old Tennessee Whiskey in Its Annual Aged Series Release

Media contact:
Svend Jansen
svend_jansen@jackdaniels.com
502-774-7825

Jack Daniel’s 12-Year-Old Tennessee Whiskey and 10-Year-Old Tennessee Whiskey Batch 2 available in limited quantities across the US beginning in March 2023

Lynchburg, Tennessee (March 14, 2023) – The Jack Daniel Distillery today announced the release of its new 12-Year-Old Tennessee Whiskey along with Batch 2 of its 10-Year-Old Tennessee Whiskey. The limited whiskeys are the latest in Jack Daniel’s Aged Series, an annual release of age-stated expressions that celebrate the brand’s heritage. 

“The Jack Daniel Distillery is one of the most complete whiskey distilleries in the world, and we’re fortunate to have a deep history to draw inspiration from and craft premium whiskeys in a way that stays true to our heritage of quality and innovation,” said Chris Fletcher, Jack Daniel’s Master Distiller. “We released our first age-stated whiskey since the early 1900s in this series about a year ago and were thrilled with the overwhelmingly positive response. We know there is a lot of excitement for our Aged Series, and we can’t wait to share Batch 2 of our 10-Year-Old Tennessee Whiskey along with the first release of our 12-Year-Old Tennessee Whiskey.” 

Jack Daniel’s 12-Year-Old has sweet and creamy notes of pipe tobacco, seasoned oak, and butterscotch. Jack Daniel’s 10-Year-Old Batch 2 is oak forward with layers of dark fruit and bittersweet cocoa. 

Jack Daniel’s 12-Year-Old Tennessee Whiskey is offered at 107 proof (53.5% abv) and Jack Daniel’s 10-Year-Old Tennessee Whiskey Batch 2 at 97 proof (48.5% abv). They will be available in the United States beginning in March in 700 mL bottles for suggested retail prices of $80 and $70, respectively. 

Grain bills for both expressions are 80% corn, 12% malted barley, and 8% rye and charcoal mellowed before aging in new, toasted and charred American white oak barrels. Visit www.jackdaniels.com for more information.  

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s 12-Year-Old Tennessee Whiskey, 53.5% alc. by vol. and Jack Daniel’s-10-Year-Old Tennessee Whiskey, 48.5% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2023 Jack Daniel’s. All rights reserved.

Jack Daniel’s Announces Twice Barreled Special Release American Single Malt Whiskey Finished in Oloroso Sherry Casks

  Svend Jansen
svend_jansen@jackdaniels.com
 502-774-7825

Limited edition 2022 Special Release features new 100% malted barley grain bill from the Jack Daniel Distillery – the first whiskey of its kind from Lynchburg

Lynchburg, Tennessee (November 9, 2022) – For the first time in its storied history, the Jack Daniel Distillery is introducing a 100% malted barley grain bill with the new Jack Daniel’s Twice Barreled Special Release American Single Malt Finished in Oloroso Sherry Casks. The 2022 limited edition Special Release features American Single Malt Whiskey twice barreled and bottled straight from sherry casks at 105.7 – 107.8 proof. 

Jack Daniel’s Twice Barreled Special Release American Single Malt begins with 100% malted barley that is ground, fermented and distilled in Lynchburg, Tennessee. The whiskey passes through Jack Daniel’s traditional charcoal mellowing process and is then matured in new, charred American white oak barrels for at least four years. It is then finished for an additional two years in the finest quality Spanish Oloroso sherry casks from the Antonio Paez Lobato Cooperage before bottling at cask proof.

“Our Special Release series highlights our ongoing innovations and exceptional whiskeys from the Jack Daniel Distillery, and I’m excited to share this expression as our team set out to craft an American Single Malt that’s uniquely Jack Daniel’s,” said Chris Fletcher, Jack Daniel’s Master Distiller. “The combination of maturing in oak barrels and finishing in sherry casks produces incredible complexity and provides a full-bodied and sophisticated whiskey experience. We’ve never crafted a whiskey like this in Lynchburg and can’t wait to share it with our friends.”

The Special Release American Single Malt Whiskey has an aroma of soft oak, fruit and cocoa. Flavors of caramel and vanilla are complemented by notes of chocolate-covered nuts and berries, with a subtle sherry finish. 

Jack Daniel’s Twice Barreled Special Release American Single Malt will be available nationwide in limited quantities beginning in October at $70 for a 700 ml size.

For more information, visit www.jackdaniels.com

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s Twice Barreled Special Release American Single Malt Whiskey Finished in Oloroso Sherry Casks, 53%-53.9% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2022 Jack Daniel’s. All rights reserved.

Jack Daniel’s Releases Two Limited Edition Barrel Finished Rye Whiskeys

 Svend Jansen
 svend_jansen@jackdaniels.com
 502-774-7825

Toasted Maple Barrel Rye and Toasted Barrel Finished Rye are selections #8 and #9 in Jack Daniel’s Distillery Series line of experimental whiskeys available only in Tennessee

Lynchburg, Tennessee (September 7, 2022) – The Jack Daniel Distillery introduces the latest expressions in its Distillery Series line of experimental whiskeys, formerly known as the Tennessee Tasters’ Selection. Specially selected by husband and wife team Josh and Lexie Phillips, Jack Daniel’s Distillery Series selection #8 is a Toasted Maple Barrel Rye and selection #9 is a Toasted Barrel Finished Rye. 

“At Jack Daniel’s, we take pride in controlling every aspect of the whiskey making process, from cultivating our own yeast to crafting our own barrels. Having the Jack Daniel Cooperage gives us an unmatched ability to experiment with specifications to see how different materials and techniques can impart new flavors and aromas,” said Chris Fletcher, Jack Daniel’s Master Distiller. “These two barrel-finished rye whiskeys are a result of that experimentation process, and we think they stand out as truly unique offerings that reflect the spirit of craft and innovation we have here at the Jack Daniel Distillery.”

Toasted Maple Barrel Rye – Selected by Taster Josh Phillips 

Jack Daniel’s Distillery Series Toasted Maple Barrel Rye is a Straight Tennessee Rye Whiskey originally barrelled in March 2017 then finished in high-toast, no char maple barrels in September 2021. Toasted Maple Barrel Rye is bottled at 101 proof (50.5% abv) and features a sweet aroma of honey and vanilla with notes of maple, raisins, pralines, and butterscotch with a lasting finish of toasted marshmallow. 

Toasted Barrel Finished Rye – Selected by Assistant Distiller Lexie Phillips

Jack Daniel’s Distillery Series Toasted Barrel Finished Rye is a Straight Tennessee Rye Whiskey originally barreled Summer 2014 and then rebarreled in high-toast, no char oak barrels in October 2019. Toasted Barrel Finished Rye is bottled at 101 proof (50.5% abv) and has notes of caramel and toasted oak with layers of rye spice, molasses, and dark chocolate imparting a full body mouth feel.

Jack Daniel’s Distillery Series Toasted Maple Barrel Rye and Toasted Barrel Finished Rye will be available in 375ml bottles for a SRP of $41.99 after tax beginning in September at the White Rabbit Bottle Shop at the Jack Daniel Distillery and in select stores in Tennessee. 

For more information, visit www.jackdaniels.com

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Straight Rye Whiskey,  50.5% alc. by vol (101 proof). Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2022 Jack Daniel’s. All rights reserved.

 Jack Daniel’s and McLaren Racing Announce New Partnership

 Svend Jansen
         svend_jansen@jackdaniels.com
                                                                              502-774-7825

Curtis Nice
curtis.nice@mclaren.com
+44 (0) +447765742300

 Jack Daniel’s and McLaren Racing Announce New Partnership

Tennessee Whiskey brand will be Official Partner of Formula 1 team beginning in 2023   

Lynchburg, Tennessee (September 13, 2022) – Jack Daniel’s and McLaren Racing announced today a multi-year partnership making Jack Daniel’s Tennessee Whiskey an Official Partner of the McLaren Formula 1 Team beginning in 2023. Jack Daniel’s has over 155 years of heritage in crafting whiskey and will enter Formula 1 for the first time with McLaren to evolve its global presence and reach new consumers. 

“Entering the fast-growing world of Formula 1 with McLaren Racing aligns perfectly with our vision to make Jack Daniel’s the most iconic spirits brand globally,” said Sophia Angelis, Jack Daniel’s SVP, Global Managing Director. “Jack Daniel’s and McLaren Racing have always been bold, confident brands and we are excited about the platform that this partnership presents for Jack Daniel’s and McLaren to take our responsible drinking message to a new audience and engage fans all over the world.”

Jack Daniel’s branding will be featured on the nose of McLaren’s 2023 F1 cars as well as on the driver’s overalls and pit crew’s helmets. McLaren and Jack Daniel’s will host a variety of events and media and hospitality programs throughout the 2023 F1 season. The two brands will also collaborate to develop McLaren and Jack Daniel’s-themed programs at retail outlets as well as create custom marketing and advertising campaigns including a special edition bottle in select markets in 2023. 

“We are thrilled to welcome Jack Daniel’s to the McLaren F1 Team,” said Zak Brown, McLaren Racing CEO. “Together we will look to reach new audiences as well as hosting a variety of events together. 2023 is an important year for McLaren as we commemorate our 60th birthday, and we are excited to celebrate with an iconic brand like Jack Daniel’s by our side.”

About McLaren Racing

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt. 

The team competes in the FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo, the NTT INDYCAR Series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist, and the Extreme E Championship with Emma Gilmour and Tanner Foust. McLaren will compete in Season Nine of the FIA Formula E World Championship in 2022/23.

McLaren was the first F1 team to be awarded the Carbon Trust Standard in 2010 and has retained it since on a bi-annual basis, most recently in February 2021. The team was also the first in F1 to be given the FIA Sustainability Accreditation Award at a three-star level in 2013 as part of the FIA Environmental Certification framework, before becoming a signatory to the UN Sports for Climate Action Commitment in 2021.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Tennessee Whiskey, 40% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2022 Jack Daniel’s. All rights reserved.



JACK DANIEL’S LAUNCHES FIRST SUPER PREMIUM LINE EXTENSION IN 25 YEARS, JACK DANIEL’S BONDED AND JACK DANIEL’S TRIPLE MASH

Svend Jansen
svend_jansen@jackdaniels.com
502-774-7825

 

Jack Daniel’s Launches First Super Premium Line Extension in 25 Years, Jack Daniel’s Bonded and Jack Daniel’s Triple Mash

Jack Daniel’s two new Bottled-In-Bond whiskeys premiere as first two permanent expressions in the brand’s new Bonded Series

Lynchburg, Tennessee (May 3, 2022) – The Jack Daniel Distillery introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey as the first two permanent expressions in the brand’s new Bonded Series. The Bonded Series honors the whiskey making excellence of the iconic Jack Daniel Distillery and will be a permanent extension in the Jack Daniel’s Family of Brands.

Both Jack Daniel’s Bonded and Triple Mash are Bottled-in-Bond at 100 proof (50% abv), with packaging inspired by the original design of the 1895 Jack Daniel’s Tennessee Whiskey bottle. As stipulated by the Bottled in Bond Act of 1897, a bonded whiskey must be distilled by a single distiller during a single season, matured in a government bonded warehouse for at least four years and bottled at 100 proof. 

“The Jack Daniel Distillery has been making exceptional American whiskey to the highest standards for generations, before and after the Bottled in Bond Act, dating back to the days of Mr. Jack himself,” said Chris Fletcher, Jack Daniel’s Master Distiller. “Jack Daniel’s Bonded and Triple Mash are a nod to our heritage with a touch of innovation and craftsmanship. These whiskeys are another opportunity for both our friends and new drinkers to explore and discover everything Jack Daniel’s has to offer.”

Jack Daniel’s Bonded Tennessee Whiskey

Jack Daniel’s Bonded is Jack’s time-honored recipe of 80% corn, 12% malted barley, and 8% rye. Barrels were hand selected for their unique and particular characteristics of deeper color, flavor, and aroma, which bring a darker, richer, and more oak-forward character to Jack Daniel’s Bonded. It is a big, bold Tennessee Whiskey at 100 proof with layered notes of caramel, rich oak, and spice giving way to a pleasantly lingering finish.

Jack Daniel’s Triple Mash Blended Straight Whiskey

Jack Daniel’s Triple Mash is a blend of three straight Bottled-In-Bond whiskeys – 60% Jack Daniel’s Tennessee Rye, 20% Jack Daniel’s Tennessee Whiskey and 20% Jack Daniel’s American Malt. Each expression is distilled in Lynchburg, Tennessee, in the same distilling season, aged to the stipulations of the Bottled in Bond Act, then blended and bottled at 100 proof. It’s a remarkable whiskey that can only be crafted by a complete distillery like Jack Daniel’s. Jack Daniel’s Triple Mash has pleasant notes of honey, malt, and soft oak leading to a long lasting well-rounded finish. 

Jack Daniel’s Bonded and Triple Mash will be available across the US beginning in May with international markets to follow later in 2022. It will initially be available in 700mL bottles for suggested retail prices of $29.99 and $32.99 respectively. They will be available for pre-sale through ReserveBar beginning May 3, 2022 including a limited edition Jack Daniel’s gift item while supplies last. 

 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

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Tennessee Whiskey and Blended Straight Whiskey, 50% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2022 Jack Daniel’s. All rights reserved.