Jack Daniel’s genre-spanning cross country music road trip kicks off at the Old Polo Estate on April 26

Media Contact:
 Svend Jansen
svend_jansen@jackdaniels.com
502-574-7825 

Lynchburg, Tenn. (April 15, 2025) – Jack Daniel’s is expanding its legacy in music with the launch of Highway No. 7, a new music experience celebrating different genres at various stops across the United States. Jack Daniel’s Highway No. 7 kicks off with an immersive event on April 26 from 12–4 p.m. at the Old Polo Estate in Indio, CA, featuring performances from rising singer-songwriter Max McNown and viral twin-brother producer / DJ duo MC4D.

Highway No. 7 in Indio sets the tone by blending music, culture, and creativity to offer guests live performances, local eateries, stylish lounges, and handcrafted Jack Daniel’s cocktails. The event is open to guests 21 and up, with registration available at highwayno7.iconex.events/.

“Music has always been at the heart of Jack Daniel’s, and Highway No. 7 is the perfect next step in that journey,” said Arty Masterson, Brand Director for Jack Daniel’s Tennessee Whiskey. “Highway No. 7 celebrates the artists, communities, and culture that push society forward, and we can’t wait to hit the road and bring this experience to all corners of America.”

Highway No. 7 honors genres from hip-hop to folk, Tejano to country, and everything in between, stopping in cities across the US through 2025 where music thrives, all while celebrating local culture and Jack Daniel’s connection to modern music.

For more information, visit www.jackdaniels.com.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Visit www.jackdaniels.com for more information.

Please Drink Responsibly.

Tennessee Whiskey, 40% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2025 Jack Daniel’s. All rights reserved.

Jack Daniel’s latest in its annual award-winning Aged Series features Jack Daniel’s 14-Year-Old Tennessee Whiskey along with 12-Year-Old Batch 3 and 10-Year-Old Batch 4

Media Contact:
Svend Jansen
502-774-7825
svend_jansen@b-f.com

Lynchburg, Tenn. (February 24, 2025) – The Jack Daniel Distillery today announced the release of its Jack Daniel’s 14-Year-Old Tennessee Whiskey, marking the first time since the early- to mid-1900s that Jack Daniel’s has offered an expression at this age. This year’s Aged Series also includes Jack Daniel’s 12-Year-Old Tennessee Whiskey Batch 3 and 10-Year-Old Batch 4, the latest in the annual release that nods toward the history of the Jack Daniel Distillery.

“When we released our first Jack Daniel’s 10-Year-Old Tennessee Whiskey a few years ago, we set out to honor the legacy of Jack Daniel himself and replicate the lineup of age-stated whiskeys available during his time,” said Chris Fletcher, Master Distiller at the Jack Daniel Distillery. “This year’s releases build upon that as we re-introduce our new 14-Year-Old Tennessee Whiskey, the oldest age-statement for Jack Daniel’s in the last 100 years or more. These whiskeys really showcase how a little extra time in our barrels is capable of producing something so special.”

Jack Daniel’s 14-Year-Old Tennessee Whiskey, offered at 126.3 proof (63.15% abv), begins with Jack Daniel’s classic Tennessee Whiskey mash bill of 80% corn, 12% malted barley, and 8% rye, is distilled in Lynchburg, Tennessee, and is mellowed drop by drop through 10 feet of sugar maple charcoal, just like the classic Jack Daniel’s Old No. 7 Tennessee Whiskey. The additional years of aging for Jack Daniel’s 14-Year-Old Tennessee Whiskey bring forward notes of sweet bakery spices with layers of oak. The palate opens with cinnamon and creamy butterscotch balanced with rich leather that lingers into aged oak and pipe tobacco.  

Jack Daniel’s 12-Year-Old Tennessee Whiskey Batch 3 is offered at 107 proof (53.5% abv) and has sweet and creamy notes of pipe tobacco, seasoned oak, and butterscotch.

Jack Daniel’s 10-Year-Old Tennessee Whiskey Batch 4 is offered at 97 proof (48.5% abv) and is oak forward with layers of dark fruit and bittersweet cocoa.

Jack Daniel’s 14-, 12-, and 10-Year-Old Tennessee Whiskeys will be available this month in limited quantities across the U.S. in 700 mL bottles with suggested retail prices of $149.99, $94.99 and $84.99, respectively. 

Additionally, Jack Daniel’s 10-Year-Old Tennessee Whiskey will be available in select countries internationally beginning this summer. 

For more information, visit www.jackdaniels.com. 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s 14-Year-Old Tennessee Whiskey, 63.15% alc. by vol., Jack Daniel’s 12-Year-Old Tennessee Whiskey, 53.5% alc. by vol., and Jack Daniel’s 10-Year-Old Tennessee Whiskey, 48.5% alc. by vol. Distilled and bottled by Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2025 Jack Daniel’s. All rights reserved.

Limited edition bottle celebrates the new racing season and the second year of the global partnership between two of the world’s most iconic brands

Media Contact:
Svend Jansen
502-774-7825
svend_jansen@b-f.com

LYNCHBURG, Tenn.–(BUSINESS WIRE)–The Jack Daniel Distillery today unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing. Available in Formula 1 race markets across the globe and select states in the U.S., the limited edition Tennessee Whiskey features new packaging and design with a papaya twist on the iconic Old No. 7 logo and dynamic striping to celebrate the new race season.

“We’re proud to celebrate the continued partnership between McLaren and Jack Daniel’s, two brands known around the world for representing a spirit of boldness and authenticity,” said Jamie Butler, Jack Daniel’s Global Brand Director. “Together, we’ve created unmatched fan experiences around F1 races and are looking to build upon that success and accelerate in the new race season.”

“We are delighted to be collaborating with Jack Daniel’s as they release another limited-edition bottle,” said Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing. “The launch of last year’s bottle was a huge success, and it is great that we continue to launch unique and exciting activations for our fans globally.”

The limited edition McLaren Racing commemorative bottle is Jack Daniel’s classic Tennessee Whiskey grain bill of 80% corn, 8% rye, and 12% malted barley, bottled at 80 proof (40% abv). Distilled in Lynchburg, Tennessee, the whiskey is mellowed drop by drop through 10 feet of charcoal before maturing in new, American white oak barrels handcrafted to the highest standards. It will be available in a 1L bottle in select markets across the U.S. as well as a 1L and 700mL size in F1 race cities internationally.

For more information, visit JackDaniels.com.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Visit www.jackdaniels.com for more information.

Please Drink Responsibly.

Tennessee Whiskey, 40% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2024 Jack Daniel’s. All rights reserved.

About McLaren Racing

McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 world championships, 183 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.

McLaren Racing competes across six racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Alexander Rossi and David Malukas, the ABB FIA Formula E World Championship with NEOM McLaren Formula E Team drivers Jake Hughes and Sam Bird, the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutiérrez and Mattias Ekström, and F1 Academy with ART Grand Prix and Driver Development programme member Bianca Bustamante. The team also competes in the F1 Sim Racing Championship as McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships.

McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.

McLaren Racing – Official Website

Media contact:
Svend Jansen
svend_jansen@jackdaniels.com
502-774-7825

Jack Daniel’s Launches New Batches of 12-Year-Old and 10-Year-Old Tennessee Whiskey

Jack Daniel’s 12-Year-Old Tennessee Whiskey Batch 2 and 10-Year-Old Tennessee Whiskey Batch 3, available now in limited quantities across the US, are the latest releases in the brand’s annual Aged Series

Lynchburg, Tennessee (February 5, 2024) – The Jack Daniel Distillery today announced the release of Batch 2 of its 12-Year-Old Tennessee Whiskey and Batch 3 of its 10-Year-Old Tennessee Whiskey. The expressions are the latest in the Jack Daniel’s Aged Series, an annual release of age-stated expressions launched in 2021 to honor the brand’s whiskey-making traditions. 

“Our Jack Daniel’s Aged Series has given us the opportunity to produce modern whiskeys that simultaneously capture the essence of the liquid Mr. Jack created over 150 years ago,” said Chris Fletcher, Jack Daniel’s Master Distiller. “These releases embody the artistry, passion and craftsmanship that define Jack Daniel’s legacy, and I’m excited for our friends to enjoy this year’s batches of special whiskeys.” 

While batches within the Aged Series will have slight variations, the predominant notes of oak, butterscotch and tobacco can be found in each whiskey. Jack Daniel’s 12-Year-Old Batch 2 has predominant notes of pipe tobacco, oak, and butterscotch, while Jack Daniel’s 10-Year-Old Batch 3 is oak-forward with layers of fruit and cocoa. 

Both expressions were charcoal mellowed and aged in new, toasted, and charred American white oak barrels first in the upper floors of our barrelhouse before being relocated to the lower ricks to extend the maturation process. Both share the same grain bill as the classic Jack Daniel’s Tennessee Whiskey of 80% corn, 12% malted barley and 8% rye. 

Jack Daniel’s 12-Year-Old Tennessee Whiskey Batch 2 is offered at 107 proof (53.5% abv) and Jack Daniel’s 10-Year-Old Tennessee Whiskey Batch 3 at 97 proof (48.5% abv). They are available in limited quantities across the United States this month in 700 mL bottles for suggested retail prices of $94.99 and $84.99, respectively. 

For more information, visit www.jackdaniels.com.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s 12-Year-Old Tennessee Whiskey, 53.5% alc. by vol. and Jack Daniel’s 10-Year-Old Tennessee Whiskey, 48.5% alc. by vol., Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2024 Jack Daniel’s. All rights reserved.

Media contact:
Svend Jansen
svend_jansen@jackdaniels.com
502-774-7825

Jack Daniel’s Bonded Rye Whiskey is the first rye whiskey from the Jack Daniel Distillery with the Bottled-In-Bond designation

Lynchburg, Tennessee (September 6, 2023) – The Jack Daniel Distillery introduces
Jack Daniel’s Bonded Rye Whiskey as the newest member of its Bonded Series, a line
of innovative expressions that honors the distillery’s heritage of whiskey-making
excellence. Available now across the U.S., Jack Daniel’s Bonded Rye is a Tennessee
Rye Whiskey bottled at 100 proof (50% alc. by vol.), and is the first rye whiskey from the
Jack Daniel Distillery with the Bottled-in-Bond designation.

As stipulated by the Bottled-in-Bond Act of 1897, a bonded whiskey must be distilled by
a single distiller during a single season, matured in a government bonded warehouse
for at least four years, and bottled at 100 proof.

“The Bottled-in-Bond designation on Jack Daniel’s Bonded Rye is another stamp of
quality, assuring consumers that every drop of our whiskey is made right here in
Lynchburg at the Jack Daniel Distillery with the highest standards possible,” said Chris
Fletcher, Jack Daniel’s Master Distiller. “Bonded Rye features our uniquely crafted rye
grain bill at 100 proof, delivering a unique and balanced profile that drinkers have come
to expect and seek out from our rye releases.”

Jack Daniel’s Bonded Rye has a grain bill of 70% rye, 18% corn, and 12% malted
barley and is charcoal mellowed before aging in new, handmade American white oak
barrels. It opens with notes of dried fruit followed by lingering hints of toffee, imparting a
bold, complex, and balanced taste with a rye spice finish.

With packaging inspired by the original design of the 1895 Jack Daniel’s Tennessee
Whiskey bottle, Jack Daniel’s Bonded Rye will be available in 700mL bottles across the
U.S. for a suggested retail price of $31.99. It will be available for pre-sale through
ReserveBar starting September 6 including a limited edition Jack Daniel’s gift item while
supplies last.

Jack Daniel’s Bonded Series includes Jack Daniel’s Bonded, Triple Mash and now
Bonded Rye. For more information, visit www.jackdaniels.com.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn.,
the Jack Daniel Distillery is the first registered distillery in the United States and is on
the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous
Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed
Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s
Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack
Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country
Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries
around the world and is the most valuable spirits brand in the world as recognized by
Interbrand.

Please Drink Responsibly.

Jack Daniel’s Bonded Rye Whiskey, 50% alc. by vol. Jack Daniel Distillery, Lynchburg,
Tennessee. JACK DANIEL’S is a registered trademark. ©2023 Jack Daniel’s. All rights
reserved.

Media contact:
Svend Jansen
svend_jansen@jackdaniels.com
502-774-7825

Limited edition 2023 Special Release marries Jack Daniel’s Tennessee Rye Whiskey with the expertly crafted Heritage Barrel for a complex and unique rye 

Lynchburg, Tennessee (August 15, 2023) – The Jack Daniel Distillery introduces Jack Daniel’s Twice Barreled Special Release Heritage Barrel Rye as the newest member of its Single Barrel Special Release collection. The 2023 limited edition Special Release features Jack Daniel’s Tennessee Rye Whiskey aged first in new American white oak barrels and then finished in high-toast Heritage Barrels.

Jack Daniel’s Twice Barreled Special Release Heritage Barrel Rye has a grain bill of 70% rye, 18% corn and 12% malted barley and is charcoal mellowed before aging in new, handmade American white oak barrels for at least five years. It is then aged for over two years in uniquely crafted heavy-toast Heritage Barrels from the Jack Daniel Cooperage to achieve a complex rye whiskey full of unique, richer taste.    

“Our lightly charred and heavily toasted Heritage Barrels showcase the expertise of our cooperage and elevate innovation through the barrel making process,” said Chris Fletcher, Jack Daniel’s Master Distiller. “Our unique barrel toasting process and rye grain bill work together to create an extraordinary rye whiskey that marries sweetness with spice. We couldn’t be more excited for our friends to enjoy this special twist on our original Heritage Barrel expression.”  

The Special Release Heritage Barrel Rye Whiskey has an aroma of toasted oak, light spices and honey. Rich flavors of oak and vanilla combine with notes of toasted rye bread and molasses, providing a unique finish of graham cracker and brown sugar balanced by rye and barrel notes.

Jack Daniel’s Twice Barreled Special Release Heritage Barrel Rye, bottled at 100 proof, will be available nationwide in limited quantities beginning in August at $75 for a 700 ml size.

For more information, visit www.jackdaniels.com.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s Twice Barreled Special Release Heritage Barrel Rye Whiskey Finished in High Toast Heritage Barrels, 50% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2023 Jack Daniel’s. All rights reserved.

Media contact:
Svend Jansen 
svend_jansen@jackdaniels.com
502-774-7825

Barrel Proof Rye Whiskey ranging between 125 and 145 proof available across the U.S.

Lynchburg, Tennessee (May 16, 2023) – The Jack Daniel Distillery introduces Jack Daniel’s Single Barrel Barrel Proof Rye Whiskey as the newest member of its Single Barrel Collection. Available now across the U.S., Jack Daniel’s Barrel Proof Rye is bottled straight from the barrel and offered at proof points ranging between 125 and 145. 

Jack Daniel’s Rye Whiskey has a grain bill of 70% rye, 18% corn, and 12% malted barley and is charcoal mellowed before aging in new, handmade American white oak barrels. Only specially selected barrels aged at the highest reaches of barrelhouses and producing whiskey with deeper colors and flavors are selected for the Single Barrel Collection. 

“The combination of our unique rye grain bill and barrel house locations make for a special rye whiskey that perfectly balances bold and smooth,” said Chris Fletcher, Jack Daniel’s Master Distiller. “We’ve offered our rye whiskey at barrel strength through special limited releases in the past, and the responses from the whiskey community have been overwhelmingly positive. Now we’re excited to have our Barrel Proof Rye as a permanent part of our whiskey offerings to give even more of our friends a chance to try this special expression.”

Jack Daniel’s Barrel Proof Rye has a complex aroma of rich caramel and toasted subtle fruit. Although every barrel is slightly different, each offers a great intensity and complexity with a peppery rye finish. 

Jack Daniel’s Single Barrel Barrel Proof Rye is available in 750mL bottles across the U.S. for a suggested retail price of $59.99. 

Jack Daniel’s Single Barrel Collection includes Single Barrel Select, Single Barrel Barrel Proof, Single Barrel Rye, and now Single Barrel Barrel Proof Rye. Jack Daniel’s Barrel Proof Rye is also available through the Personal Collection Program. For more information, visit www.jackdaniels.com. 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s Single Barrel Barrel Proof Rye Whiskey, 62.5 – 72.5% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2023 Jack Daniel’s. All rights reserved.

Media contact:
Svend Jansen
svend_jansen@jackdaniels.com

LYNCHBURG, TN/ATLANTA, GA – Mar. 28, 2023 – Jack Daniel’s will today debut the iconic Jack Daniel’s & Coca-Cola cocktail as a ready-to-drink (RTD), pre-mixed cocktail option for the first time in the United States.

Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, Jack Daniel’s & Coca-Cola RTD is inspired by one of the most popular “bar-calls” – a cocktail ordered with specific brand names – in the world. This pre-mixed cocktail with two of the largest household brand names in the U.S. first hit shelves last fall in Mexico and will continue to expand to other global markets throughout 2023. 

“We are excited to introduce the quintessential Jack & Coke cocktail to consumers in a consistent, convenient and portable format,” said Dallas Cheatham, Jack Daniel’s RTD Brand Director. “While Jack & Coke is a cocktail consumers have known and enjoyed across the world, with origins dating back more than a century, we are proud to officially launch Jack Daniel’s & Coca-Cola RTD and bring these two iconic brands together in a RTD format for the first time in the U.S.” 

“This launch is a milestone moment for both Coca-Cola and Jack Daniel’s – it is following what people have been doing with these two iconic brands for generations and demonstrates our commitment to innovation from the simple to the complex,” said Dan White, Chief of New Revenue Streams for The Coca-Cola Company. “We are really excited about this classic cocktail being offered in a new and exciting way through our relationship with Jack Daniel’s and their distributor system.”

The can and packaging, which features two of the world’s most recognized trademarks in “Coca-Cola” and “Jack Daniel’s,” will include clear responsibility symbols stating that the beverage is to be enjoyed responsibly and only by consumers of legal drinking age. Jack Daniel’s & Coca-Cola RTD will adhere to responsible marketing practices held by Jack Daniel’s and The Coca-Cola Company.

The alcohol beverage volume (ABV) is 7% in the US and a version featuring Coca-Cola Zero-Sugar will also be available beginning in May. Both will be available at retailers nationwide for a SRP of $12.99 per 4-pack. 

Jack Daniel’s was established in 1866 in Lynchburg, Tennessee. The Coca-Cola brand was established in 1886 in Atlanta.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

Media contact:
Svend Jansen
svend_jansen@jackdaniels.com
502-774-7825

Jack Daniel’s 12-Year-Old Tennessee Whiskey and 10-Year-Old Tennessee Whiskey Batch 2 available in limited quantities across the US beginning in March 2023

Lynchburg, Tennessee (March 14, 2023) – The Jack Daniel Distillery today announced the release of its new 12-Year-Old Tennessee Whiskey along with Batch 2 of its 10-Year-Old Tennessee Whiskey. The limited whiskeys are the latest in Jack Daniel’s Aged Series, an annual release of age-stated expressions that celebrate the brand’s heritage. 

“The Jack Daniel Distillery is one of the most complete whiskey distilleries in the world, and we’re fortunate to have a deep history to draw inspiration from and craft premium whiskeys in a way that stays true to our heritage of quality and innovation,” said Chris Fletcher, Jack Daniel’s Master Distiller. “We released our first age-stated whiskey since the early 1900s in this series about a year ago and were thrilled with the overwhelmingly positive response. We know there is a lot of excitement for our Aged Series, and we can’t wait to share Batch 2 of our 10-Year-Old Tennessee Whiskey along with the first release of our 12-Year-Old Tennessee Whiskey.” 

Jack Daniel’s 12-Year-Old has sweet and creamy notes of pipe tobacco, seasoned oak, and butterscotch. Jack Daniel’s 10-Year-Old Batch 2 is oak forward with layers of dark fruit and bittersweet cocoa. 

Jack Daniel’s 12-Year-Old Tennessee Whiskey is offered at 107 proof (53.5% abv) and Jack Daniel’s 10-Year-Old Tennessee Whiskey Batch 2 at 97 proof (48.5% abv). They will be available in the United States beginning in March in 700 mL bottles for suggested retail prices of $80 and $70, respectively. 

Grain bills for both expressions are 80% corn, 12% malted barley, and 8% rye and charcoal mellowed before aging in new, toasted and charred American white oak barrels. Visit www.jackdaniels.com for more information.  

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s 12-Year-Old Tennessee Whiskey, 53.5% alc. by vol. and Jack Daniel’s-10-Year-Old Tennessee Whiskey, 48.5% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2023 Jack Daniel’s. All rights reserved.

  Svend Jansen
svend_jansen@jackdaniels.com
 502-774-7825

Limited edition 2022 Special Release features new 100% malted barley grain bill from the Jack Daniel Distillery – the first whiskey of its kind from Lynchburg

Lynchburg, Tennessee (November 9, 2022) – For the first time in its storied history, the Jack Daniel Distillery is introducing a 100% malted barley grain bill with the new Jack Daniel’s Twice Barreled Special Release American Single Malt Finished in Oloroso Sherry Casks. The 2022 limited edition Special Release features American Single Malt Whiskey twice barreled and bottled straight from sherry casks at 105.7 – 107.8 proof. 

Jack Daniel’s Twice Barreled Special Release American Single Malt begins with 100% malted barley that is ground, fermented and distilled in Lynchburg, Tennessee. The whiskey passes through Jack Daniel’s traditional charcoal mellowing process and is then matured in new, charred American white oak barrels for at least four years. It is then finished for an additional two years in the finest quality Spanish Oloroso sherry casks from the Antonio Paez Lobato Cooperage before bottling at cask proof.

“Our Special Release series highlights our ongoing innovations and exceptional whiskeys from the Jack Daniel Distillery, and I’m excited to share this expression as our team set out to craft an American Single Malt that’s uniquely Jack Daniel’s,” said Chris Fletcher, Jack Daniel’s Master Distiller. “The combination of maturing in oak barrels and finishing in sherry casks produces incredible complexity and provides a full-bodied and sophisticated whiskey experience. We’ve never crafted a whiskey like this in Lynchburg and can’t wait to share it with our friends.”

The Special Release American Single Malt Whiskey has an aroma of soft oak, fruit and cocoa. Flavors of caramel and vanilla are complemented by notes of chocolate-covered nuts and berries, with a subtle sherry finish. 

Jack Daniel’s Twice Barreled Special Release American Single Malt will be available nationwide in limited quantities beginning in October at $70 for a 700 ml size.

For more information, visit www.jackdaniels.com. 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s Twice Barreled Special Release American Single Malt Whiskey Finished in Oloroso Sherry Casks, 53%-53.9% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2022 Jack Daniel’s. All rights reserved.