Jack Daniel’s Announces Twice Barreled Special Release American Single Malt Whiskey Finished in Oloroso Sherry Casks

  Svend Jansen
svend_jansen@jackdaniels.com
 502-774-7825

Limited edition 2022 Special Release features new 100% malted barley grain bill from the Jack Daniel Distillery – the first whiskey of its kind from Lynchburg

Lynchburg, Tennessee (November 9, 2022) – For the first time in its storied history, the Jack Daniel Distillery is introducing a 100% malted barley grain bill with the new Jack Daniel’s Twice Barreled Special Release American Single Malt Finished in Oloroso Sherry Casks. The 2022 limited edition Special Release features American Single Malt Whiskey twice barreled and bottled straight from sherry casks at 105.7 – 107.8 proof. 

Jack Daniel’s Twice Barreled Special Release American Single Malt begins with 100% malted barley that is ground, fermented and distilled in Lynchburg, Tennessee. The whiskey passes through Jack Daniel’s traditional charcoal mellowing process and is then matured in new, charred American white oak barrels for at least four years. It is then finished for an additional two years in the finest quality Spanish Oloroso sherry casks from the Antonio Paez Lobato Cooperage before bottling at cask proof.

“Our Special Release series highlights our ongoing innovations and exceptional whiskeys from the Jack Daniel Distillery, and I’m excited to share this expression as our team set out to craft an American Single Malt that’s uniquely Jack Daniel’s,” said Chris Fletcher, Jack Daniel’s Master Distiller. “The combination of maturing in oak barrels and finishing in sherry casks produces incredible complexity and provides a full-bodied and sophisticated whiskey experience. We’ve never crafted a whiskey like this in Lynchburg and can’t wait to share it with our friends.”

The Special Release American Single Malt Whiskey has an aroma of soft oak, fruit and cocoa. Flavors of caramel and vanilla are complemented by notes of chocolate-covered nuts and berries, with a subtle sherry finish. 

Jack Daniel’s Twice Barreled Special Release American Single Malt will be available nationwide in limited quantities beginning in October at $70 for a 700 ml size.

For more information, visit www.jackdaniels.com

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s Twice Barreled Special Release American Single Malt Whiskey Finished in Oloroso Sherry Casks, 53%-53.9% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2022 Jack Daniel’s. All rights reserved.

Jack Daniel’s Releases Two Limited Edition Barrel Finished Rye Whiskeys

 Svend Jansen
 svend_jansen@jackdaniels.com
 502-774-7825

Toasted Maple Barrel Rye and Toasted Barrel Finished Rye are selections #8 and #9 in Jack Daniel’s Distillery Series line of experimental whiskeys available only in Tennessee

Lynchburg, Tennessee (September 7, 2022) – The Jack Daniel Distillery introduces the latest expressions in its Distillery Series line of experimental whiskeys, formerly known as the Tennessee Tasters’ Selection. Specially selected by husband and wife team Josh and Lexie Phillips, Jack Daniel’s Distillery Series selection #8 is a Toasted Maple Barrel Rye and selection #9 is a Toasted Barrel Finished Rye. 

“At Jack Daniel’s, we take pride in controlling every aspect of the whiskey making process, from cultivating our own yeast to crafting our own barrels. Having the Jack Daniel Cooperage gives us an unmatched ability to experiment with specifications to see how different materials and techniques can impart new flavors and aromas,” said Chris Fletcher, Jack Daniel’s Master Distiller. “These two barrel-finished rye whiskeys are a result of that experimentation process, and we think they stand out as truly unique offerings that reflect the spirit of craft and innovation we have here at the Jack Daniel Distillery.”

Toasted Maple Barrel Rye – Selected by Taster Josh Phillips 

Jack Daniel’s Distillery Series Toasted Maple Barrel Rye is a Straight Tennessee Rye Whiskey originally barrelled in March 2017 then finished in high-toast, no char maple barrels in September 2021. Toasted Maple Barrel Rye is bottled at 101 proof (50.5% abv) and features a sweet aroma of honey and vanilla with notes of maple, raisins, pralines, and butterscotch with a lasting finish of toasted marshmallow. 

Toasted Barrel Finished Rye – Selected by Assistant Distiller Lexie Phillips

Jack Daniel’s Distillery Series Toasted Barrel Finished Rye is a Straight Tennessee Rye Whiskey originally barreled Summer 2014 and then rebarreled in high-toast, no char oak barrels in October 2019. Toasted Barrel Finished Rye is bottled at 101 proof (50.5% abv) and has notes of caramel and toasted oak with layers of rye spice, molasses, and dark chocolate imparting a full body mouth feel.

Jack Daniel’s Distillery Series Toasted Maple Barrel Rye and Toasted Barrel Finished Rye will be available in 375ml bottles for a SRP of $41.99 after tax beginning in September at the White Rabbit Bottle Shop at the Jack Daniel Distillery and in select stores in Tennessee. 

For more information, visit www.jackdaniels.com

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Straight Rye Whiskey,  50.5% alc. by vol (101 proof). Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2022 Jack Daniel’s. All rights reserved.

 Jack Daniel’s and McLaren Racing Announce New Partnership

 Svend Jansen
         svend_jansen@jackdaniels.com
                                                                              502-774-7825

Curtis Nice
curtis.nice@mclaren.com
+44 (0) +447765742300

 Jack Daniel’s and McLaren Racing Announce New Partnership

Tennessee Whiskey brand will be Official Partner of Formula 1 team beginning in 2023   

Lynchburg, Tennessee (September 13, 2022) – Jack Daniel’s and McLaren Racing announced today a multi-year partnership making Jack Daniel’s Tennessee Whiskey an Official Partner of the McLaren Formula 1 Team beginning in 2023. Jack Daniel’s has over 155 years of heritage in crafting whiskey and will enter Formula 1 for the first time with McLaren to evolve its global presence and reach new consumers. 

“Entering the fast-growing world of Formula 1 with McLaren Racing aligns perfectly with our vision to make Jack Daniel’s the most iconic spirits brand globally,” said Sophia Angelis, Jack Daniel’s SVP, Global Managing Director. “Jack Daniel’s and McLaren Racing have always been bold, confident brands and we are excited about the platform that this partnership presents for Jack Daniel’s and McLaren to take our responsible drinking message to a new audience and engage fans all over the world.”

Jack Daniel’s branding will be featured on the nose of McLaren’s 2023 F1 cars as well as on the driver’s overalls and pit crew’s helmets. McLaren and Jack Daniel’s will host a variety of events and media and hospitality programs throughout the 2023 F1 season. The two brands will also collaborate to develop McLaren and Jack Daniel’s-themed programs at retail outlets as well as create custom marketing and advertising campaigns including a special edition bottle in select markets in 2023. 

“We are thrilled to welcome Jack Daniel’s to the McLaren F1 Team,” said Zak Brown, McLaren Racing CEO. “Together we will look to reach new audiences as well as hosting a variety of events together. 2023 is an important year for McLaren as we commemorate our 60th birthday, and we are excited to celebrate with an iconic brand like Jack Daniel’s by our side.”

About McLaren Racing

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt. 

The team competes in the FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo, the NTT INDYCAR Series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist, and the Extreme E Championship with Emma Gilmour and Tanner Foust. McLaren will compete in Season Nine of the FIA Formula E World Championship in 2022/23.

McLaren was the first F1 team to be awarded the Carbon Trust Standard in 2010 and has retained it since on a bi-annual basis, most recently in February 2021. The team was also the first in F1 to be given the FIA Sustainability Accreditation Award at a three-star level in 2013 as part of the FIA Environmental Certification framework, before becoming a signatory to the UN Sports for Climate Action Commitment in 2021.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Tennessee Whiskey, 40% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2022 Jack Daniel’s. All rights reserved.



JACK DANIEL’S LAUNCHES FIRST SUPER PREMIUM LINE EXTENSION IN 25 YEARS, JACK DANIEL’S BONDED AND JACK DANIEL’S TRIPLE MASH

Svend Jansen
svend_jansen@jackdaniels.com
502-774-7825

 

Jack Daniel’s Launches First Super Premium Line Extension in 25 Years, Jack Daniel’s Bonded and Jack Daniel’s Triple Mash

Jack Daniel’s two new Bottled-In-Bond whiskeys premiere as first two permanent expressions in the brand’s new Bonded Series

Lynchburg, Tennessee (May 3, 2022) – The Jack Daniel Distillery introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey as the first two permanent expressions in the brand’s new Bonded Series. The Bonded Series honors the whiskey making excellence of the iconic Jack Daniel Distillery and will be a permanent extension in the Jack Daniel’s Family of Brands.

Both Jack Daniel’s Bonded and Triple Mash are Bottled-in-Bond at 100 proof (50% abv), with packaging inspired by the original design of the 1895 Jack Daniel’s Tennessee Whiskey bottle. As stipulated by the Bottled in Bond Act of 1897, a bonded whiskey must be distilled by a single distiller during a single season, matured in a government bonded warehouse for at least four years and bottled at 100 proof. 

“The Jack Daniel Distillery has been making exceptional American whiskey to the highest standards for generations, before and after the Bottled in Bond Act, dating back to the days of Mr. Jack himself,” said Chris Fletcher, Jack Daniel’s Master Distiller. “Jack Daniel’s Bonded and Triple Mash are a nod to our heritage with a touch of innovation and craftsmanship. These whiskeys are another opportunity for both our friends and new drinkers to explore and discover everything Jack Daniel’s has to offer.”

Jack Daniel’s Bonded Tennessee Whiskey

Jack Daniel’s Bonded is Jack’s time-honored recipe of 80% corn, 12% malted barley, and 8% rye. Barrels were hand selected for their unique and particular characteristics of deeper color, flavor, and aroma, which bring a darker, richer, and more oak-forward character to Jack Daniel’s Bonded. It is a big, bold Tennessee Whiskey at 100 proof with layered notes of caramel, rich oak, and spice giving way to a pleasantly lingering finish.

Jack Daniel’s Triple Mash Blended Straight Whiskey

Jack Daniel’s Triple Mash is a blend of three straight Bottled-In-Bond whiskeys – 60% Jack Daniel’s Tennessee Rye, 20% Jack Daniel’s Tennessee Whiskey and 20% Jack Daniel’s American Malt. Each expression is distilled in Lynchburg, Tennessee, in the same distilling season, aged to the stipulations of the Bottled in Bond Act, then blended and bottled at 100 proof. It’s a remarkable whiskey that can only be crafted by a complete distillery like Jack Daniel’s. Jack Daniel’s Triple Mash has pleasant notes of honey, malt, and soft oak leading to a long lasting well-rounded finish. 

Jack Daniel’s Bonded and Triple Mash will be available across the US beginning in May with international markets to follow later in 2022. It will initially be available in 700mL bottles for suggested retail prices of $29.99 and $32.99 respectively. They will be available for pre-sale through ReserveBar beginning May 3, 2022 including a limited edition Jack Daniel’s gift item while supplies last. 

 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Tennessee Whiskey and Blended Straight Whiskey, 50% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2022 Jack Daniel’s. All rights reserved.



JACK DANIEL’S AND UNCLE NEAREST CELEBRATE DU NORD SOCIAL SPIRITS AS THE FIRST GRADUATE OF THE BUSINESS INCUBATION PROGRAM

JACK DANIEL’S AND UNCLE NEAREST CELEBRATE DU NORD SOCIAL SPIRITS AS THE FIRST GRADUATE OF THE BUSINESS INCUBATION PROGRAM

Du Nord Social Spirits transforms brand and trajectory through the Nearest & Jack Advancement Initiative; applications open for the 2022 Business Incubation Program

LYNCHBURG, TN – The Jack Daniel Distillery and the Nearest Green Distillery celebrate Du Nord Social Spirits – a small batch distillery based in Minneapolis, Minnesota producing gin, vodka, liqueurs and whiskeys – as the first graduate of the Business Incubation Program, one of the core pillars of the Nearest & Jack Advancement Initiative. 

Launched by the Jack Daniel Distillery and the Nearest Green Distillery in 2020, The Nearest & Jack Advancement Initiative aims to advance diversity within the American whiskey industry with a Business Incubation Program, Leadership Acceleration Program, and the creation of the Nearest Green School of Distilling. The Business Incubation Program offers BIPOC entrepreneurs mentorship in all areas of the distilling business including access to marketing, branding, expanded distribution networks, and other assets and opportunities for growth.

Du Nord Social Spirits was the first business selected for the Nearest & Jack Advancement Initiative Business Incubation Program in 2020. As part of the program, Du Nord worked with industry experts to transform its branding identity and packaging while receiving mentoring from leaders at both Uncle Nearest and Brown-Forman. Through distributor networking opportunities, the distillery increased its sales footprint and is now available in 10 states across the country. Additionally, Du Nord recently partnered with Delta Air Lines to have its Foundation Vodka available on all domestic Delta flights.  

“Our experience in the Business Incubation Program has been a game-changer while providing the foundational elements of strong branding and helping us develop a path of growth. Without this program, we would not be in the position we are now,” said Du Nord CEO and Head Distiller, Chris Montana. “Our partnership with Delta Air Lines is only possible thanks to the support from Jack Daniel’s. The Nearest & Jack initiative and Brown-Forman literally made the impossible happen.”

The Nearest & Jack Advancement Initiative will soon begin accepting applications for the 2022 Business Incubation Program. For more information, visit NearestandJack.com

# # #

About Du Nord Social Spirits

Du Nord Social Spirits is a Black-owned distillery in the heart of Minneapolis. Our award-winning spirits—Vodka, Gin, Whiskey, Apple liqueur, and Coffee liqueur—are made with a commitment to quality, taste and craft. A cause brand that doesn’t want to preach, we make real good booze, that does real good. In the wake of the murder of George Floyd in 2020, we founded the Du Nord Foundation. Its purpose, to create economic wealth for historically excluded communities. 

About Uncle Nearest Premium Whiskey

Uncle Nearest Premium Whiskey honors the world’s first-known African American master distiller, Nearest Green. The portfolio is the Most Awarded American Whiskey or Bourbon of 2019, 2020 and 2021, with over 380 awards and accolades since the brands 2017 launch, including 46 Best in Class honors. Uncle Nearest is currently available in all 50 states and 12 countries, and is sold in more than 25,000 stores, bars, hotels, restaurants, as well as at its 323-acre distillery in Shelbyville, Tenn. For more information, please visit the Uncle Nearest website, and follow on Instagram and Facebook @unclenearest. 

 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

JACK DANIEL’S AND THE ARMED SERVICES YMCA TO SEND 1,700+ SERVICE MEMBERS AND FAMILIES HOME FOR THE HOLIDAYS THROUGH “OPERATION RIDE HOME”

FOR IMMEDIATE RELEASE
Contact:  Mark Day, Jack Daniel’s
(615) 347-8999
Or Chris Haley, ASYMCA
(571) 932-3212

 JACK DANIEL’S AND THE ARMED SERVICES YMCA TO SEND 1,700+ SERVICE MEMBERS AND FAMILIES HOME FOR THE HOLIDAYS THROUGH “OPERATION RIDE HOME”

 

More than 10,000 Junior-Enlisted Service Members and Families Have Traveled from Military Bases to Their Homes Across the County Through the Program Since 2011

 

Lynchburg, TN (November 11, 2021) The Jack Daniel Distillery and the Armed Services YMCA (ASYMCA) said today that more than 1,700 junior-enlisted service members and families will be headed home for the holidays to see loved ones through their “Operation Ride Home” (ORH) program. This year marks a significant milestone in the program’s history with the largest number of service members and families traveling home. 

 

Now in its 11th year, the program provides financial assistance to active-duty, junior-enlisted military and their families to travel from their base of duty to loved ones’ homes across the country.  Including this year’s travelers, more than 10,000 people have made it home through ORH.  Service men and women from the Army, Marine Corps, Navy, Air Force and Coast Guard have been assisted with travel to all 50 states.

 

“These heroes are on the front lines, protecting us and protecting our liberties, and we are absolutely thrilled they’ll get to reunite with their loved ones this year,” said Chris Fletcher, Jack Daniel’s Master Distiller.  “Providing some financial assistance to see that they make it home is the least we can do, and I can only imagine the hugs, the tears, the joy and the laughter when these reunions take place.”    

 

“Due to the pandemic and military travel ban, we weren’t able to activate Operation Ride Home last year, but we made it our goal to send even more heroes home for the holidays when it was safe to do so.  That day is here, and we are on track to accomplish our goal,” said Armed Services YMCA President and CEO Bill French, VADM, USN (Ret).  “I’ve been there, and I know the stress of military life on both the service member and the family, and it’s only been made worse by the pandemic.  No one deserves to be home more than they do, and we hope our friends will join us as we work to get even more families reunited this holiday season.”     

 

As it has done throughout the program, Jack Daniel’s kicked off this year’s campaign with a $100,000 donation and is asking friends to visit operationridehome.com and contribute to help even more service members make it home.  More than $2 million in overall donations have provided travel funding over the past 11 years.

 

The ASYMCA works with the various military commands in specific areas co-located with ASYMCA branches to identify and prioritize junior-enlisted service members and families most in financial need. Plane tickets and pre-paid debit cards are given to assist those traveling.

 

Operation Ride Home is open to active-duty E-5 and below, both single and married, who might not otherwise financially be able to travel home. The option to drive or fly is an individual decision. For additional information on eligibility and to view participating installations that qualify for travel assistance, please visit https://www.asymca.org/operation-ride-home.

 

 

###

 

About Jack Daniel’s:

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

 

Your friends at Jack Daniel’s remind you to drink responsibly.

 

About the Armed Services YMCA:

The Armed Services YMCA is a registered 501(c)3 nonprofit that serves currently serving military members and their families. In 2019, we engaged more than 225,000 people in our programs and delivered over 1 million points of services to junior enlisted Soldiers, Marines, Sailors, Airmen, Coast Guardsmen, and family members at 200 service centers in 18 states. Whether providing respite childcare for parents in need, summer camps for kids, or assisting with emergency needs, the Armed Services YMCA is a nonprofit with a mission: Strengthening Our Military Family. Visit our website to see how you can join us in supporting military families.

.

 

 

JACK DANIEL DISTILLERY ANNOUNCES 2021 SINGLE BARREL SPECIAL RELEASE: COY HILL HIGH PROOF

FOR IMMEDIATE RELEASE
Media Contact:
Svend Jansen
svend_jansen@jackdaniels.com

 

JACK DANIEL DISTILLERY ANNOUNCES 2021 SINGLE BARREL SPECIAL RELEASE:
COY HILL HIGH PROOF

Limited release hits shelves in November for whiskey drinkers looking for a bolder,
higher proof Tennessee Whiskey

LYNCHBURG, Tenn. (November 2, 2021) –Today, Jack Daniel’s announces the release
of the 2021 Single Barrel Special Release, Coy Hill High Proof. This high-proof
Tennessee Whiskey was aged on the top ricks of the oldest barrel houses on Coy Hill,
the highest hill on the Jack Daniel Distillery property in Lynchburg, Tennessee.
The limited offering whiskey is bottled at proof points ranging from 137.4 up to 148.3
and marks the highest proof whiskey ever released from the Jack Daniel Distillery. The
Coy Hill High Proof gives an aroma of seared oak and dark brown sugar with flavors of
bold baking spices and a lingering finish of toffee, smoke and rich leather.

Coy Hill High Proof is made from Jack Daniel’s classic 80% corn, 12% malted barley and
8% rye grain bill. The whiskey is mellowed drop by drop through 10-feet of sugar maple
charcoal before entering barrels located within Coy Hill barrel houses #8 and #13. The
whiskey is then matured until it is later bottled, uncut, from those single barrels.
“The Coy Hill High Proof is all about pushing the limit for single barrel maturation to
create one of our boldest, most innovative whiskeys we have ever released,” says Jack
Daniel’s Master Distiller Chris Fletcher. “It highlights one of the unique attributes of the
Jack Daniel Distillery – the dry air of the highest floors of the barrel houses – and the
amazing impact it has on whiskey making.”

Each single barrel annual expression highlights the craftsmanship and innovation
mindset in whiskey-making at the Jack Daniel Distillery. The Jack Daniel’s Single Barrel
annual special release is hand-selected from the highest parts of our barrel houses and
bottled from single barrels just like the Jack Daniel’s Single Barrel Select, Rye & Barrel-
Proof collection.

The limited-edition Coy Hill High Proof bottle is bottled at barrel strength and will hit
shelves starting in November, available in a 750ml size with a suggested retail price of
$70.00. Due to the high barrel strength, the bottle should remain upright at all times
unless being poured into a glass for drinking in a responsible manner.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the
Jack Daniel Distillery is the first registered distillery in the United States and is on the
National Register of Historic Places. Jack Daniel’s is the maker of the world-famous
Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed
Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s
Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack
Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country
Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries
around the world and is the most valuable spirits brand in the world as recognized by
Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S TENNESSEE WHISKEY NAMED MOST VALUABLE SPIRITS BRAND IN THE WORLD

jd-straight-black-2

Media Contact:
Svend Jansen
svend_jansen@b-f.com
502-774-7825

                                                                             

JACK DANIEL’S TENNESSEE WHISKEY NAMED MOST VALUABLE SPIRITS BRAND IN THE WORLD

 Jack Daniel’s moves to #81 in Interbrand’s Best Global Brands 2021 report; only spirits brand in top 100

 

LYNCHBURG, Tenn. (October 21, 2021) – Jack Daniel’s Tennessee Whiskey has been named as the most valuable spirits brand in the world by Interbrand in its Best Global Brands 2021 report. Jack Daniel’s is the only spirits brand ranked in the top 100 and comes in at #81 with a value of $6.5 billion, a 4% increase and moving it up one spot from #82 in 2020.

“From its humble beginnings back in the late 1800’s, Jack Daniel’s has steadfastly held to its mantle of craftsmanship, quality, authenticity, and an uncompromising free spirit.” said Sophia Angelis, Jack Daniel’s Vice President and Global Brand Director. “Now over 150 years later, our commitment is unchanged, and we’ll continue to make everyday count while pushing forward with Mr. Jack’s guiding words, ‘Every day we make it, we’ll make it the best we can.’”

Interbrand’s 22nd annual report analyzed how the world’s leading brands successfully navigated a rapidly changing business landscape, with valuations determined by the brand’s financial performance, role in purchase decisions, and competitive strength among other factors. For the complete Top 100 ranking and report and more information, visit www.bestglobalbrands.com.

 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S LAUNCHES FIRST AGE-STATED WHISKEY IN OVER 100 YEARS

Media Contact:

Svend Jansen
svend_jansen@b-f.com
502-774-7825

JACK DANIEL’S LAUNCHES FIRST AGE-STATED WHISKEY IN OVER 100 YEARS

Ten-Year-Old Tennessee Whiskey Available in Limited Quantities Across the U.S. in September 2021

LYNCHBURG, Tenn. (August 24, 2021) – The Jack Daniel Distillery announces the release of Jack Daniel’s 10-Year-Old Tennessee Whiskey, the brand’s first 10-year aged-stated whiskey in more than 100 years. The limited-availability product, which will become an annual release, celebrates the modern whiskey-making expertise of the Jack Daniel Distillery while paying tribute to the brand’s past.

“Over the last decade, we’ve been experimenting to craft a product that would properly honor the whiskey Jack Daniel was bottling at the end of the 1800’s,” said Jack Daniel’s Master Distiller Chris Fletcher. “All of us at the Jack Daniel Distillery are thrilled to release an age-stated whiskey for the first time in over 100 years to be enjoyed by all. This product has been hand-crafted by our distillery team in Lynchburg over the last 10 summers all while keeping up with the growing demand for Jack Daniel’s Tennessee Whiskey around the world. This 10-year-old whiskey celebrates our modern-day whiskey making, while also paying tribute to our founder and history. It is a special time for us all.”

Fletcher evolved the distillery’s previous aged methods by maturing Jack Daniel’s iconic Old No. 7 Tennessee Whiskey in oak barrels that were relocated throughout the barrelhouse to extend the aging process over the past ten years. The result is a more complex, hand-crafted whiskey with a rare flavor profile. Bottled at 97 proof—a first for the Jack Daniel Distillery—Jack Daniel’s Tennessee Whiskey 10-Year-Old features notes of dry fig and raisin laced with oak on the nose, warm butterscotch alongside soft fruit and smoke on the palate, and an incredibly long finish with sweet tobacco and spice.

The 10-Year-Old bottle design is also inspired by the brand’s history, featuring a hand-drawn iteration of the original cartouche that appeared on Jack Daniel’s aged-stated bottles a century ago.

Jack Daniel’s Tennessee Whiskey 10-Year-Old retails for $70 in a 750mL size with the first batch hitting shelves in limited quantities in early September across the United States. Visit www.jackdaniels.com for more information.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S NAMED MOST PATRIOTIC SPIRIT BRAND IN AMERICA

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FOR IMMEDIATE RELEASE
Media Contacts:

Minh Le
minh.le@finnpartners.com
615-610-0310

Svend Jansen
svend_jansen@b-f.com
502-774-7825

JACK DANIEL’S NAMED MOST PATRIOTIC SPIRIT BRAND IN AMERICA
Tennessee Whiskey Brand Returns to the Annual List in the 13th Overall Spot, Sole Representative for Spirits Industry

LYNCHBURG, Tenn. (July 1, 2021) – Jack Daniel’s has been ranked among the 2021 Most Patriotic Brands in America, rising one spot since last year to #13 and representing the only spirits brand on the list. Brand Keys’ annual survey of iconic American brands identifies those which consumers believe best embody the value of “patriotism.”

“Founded more than 150 years ago in Lynchburg, Tennessee, we couldn’t be prouder to be an American company and one that has tremendous respect for our country and its people. Every drop of our Tennessee Whiskey is crafted with pride here in the U.S., and we wouldn’t have it any other way,” said Matt Blevins, Jack Daniel’s Vice President and Global Brand Director. “We’re honored to have a place on this year’s list alongside some of the most influential brands in the country.”

Jack Daniel’s shares the 13th spot with American fashion brand Ralph Lauren—in between Apple and Twitter, which are ranked #12, and Harley Davidson and USAA, which are ranked #14. The list was determined through a survey by Brand Keys, Inc. to a national sample of 5,804 consumers, 16 to 65 years of age, balanced for gender and political affiliation and drawn from the nine U.S. Census Regions. Consumers assessed 1,172 brands in 131 B2C and B2B categories as to their resonance for the single value – “patriotism.” Brands were identified and ranked based on how they have best met the challenge that patriotism plays in today’s marketplace.

For more information, visit: brandkeys.com/americas-most-patriotic-brands/.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.


Your friends at Jack Daniel’s remind you to drink responsibly.