JACK DANIEL’S AND UNCLE NEAREST ANNOUNCE FIRST SELECTIONS FOR THE NEAREST & JACK ADVANCEMENT INITIATIVE LEADERSHIP ACCELERATION PROGRAM AND BUSINESS INCUBATION PROGRAM

Byron Copeland and Tracie Franklin selected to Leadership Acceleration Program; Du Nord Craft Spirits selected to Business Incubation Program

LYNCHBURG, TN – The Jack Daniel Distillery and the Nearest Green Distillery have announced Byron Copeland and Tracie Franklin as the first selections for the Nearest & Jack Leadership Acceleration Program, and Du Nord Craft Spirits has been selected to the Business Incubation Program. 

Launched in June 2020, the Nearest & Jack Advancement Initiative aims to advance diversity within the American whiskey industry and includes the creation of the Nearest Green School of Distilling, the Leadership Acceleration Program, and the Business Incubation Program. 

The Leadership Acceleration Program is designed to fast-track the development of Black candidates for future Master Distillers, Distillery Managers, and other senior management positions within the American whiskey industry. 

Byron Copeland, currently an Operations Team Leader at the Jack Daniel Cooperage, has been selected for the Leadership Acceleration Program with a track toward leadership roles in operations and site management at Jack Daniel’s and Brown-Forman Corporation. Byron joined Brown-Forman in 2015 after previous operations roles for Sabra Dipping Company, Target, and Atlanta Gas Light. He earned a BA from Morehouse College and will complete his MBA from Columbia Southern University this December.

Tracie Franklin, who previously studied the craft of distilling with famed master distiller Dave Pickerell, prior to becoming one of the whiskey industry’s most recognized and respected ambassadors, has been selected for the Master Distiller track. Named “US” Scotch Ambassador of the Year by Whisky Magazine, Franklin earned a BFA from California State University-Fullerton and previously worked with William Grant & Sons, Angel’s Envy, Whersky, and SPIRIBAM.

“The Nearest & Jack Advancement Initiative honors the history, legacy, and relationship of Jack Daniel and Nearest Green,” said Matt Blevins, Jack Daniel’s Global Brand Director. “These are important steps in creating lasting change within our industry, and we couldn’t be prouder to have Tracie and Byron lead the way as the first selections for the Leadership Acceleration Program and Du Nord Craft Spirits as part of our Business Incubation Program.” 

“What we are doing to diversify our industry has never been attempted before, in any American industry, that I am aware of,” said Fawn Weaver, CEO, Uncle Nearest Premium Whiskey. “We are shaking up the status quo by bringing new ideas to the table that can truly create change. For decades D&I has been a part of the conversation. The Nearest & Jack Advancement Initiative, through our alliance with Jack Daniel’s, as well as other industry leaders, decided to stop talking and to start doing. These are just the first steps toward making diversity and inclusion in our amazing industry a reality.”

Du Nord Craft Spirits – a small batch distillery based in Minneapolis, Minnesota producing gin, vodka, liqueurs and whiskeys – has been selected for the Business Incubation Program. Du Nord was founded in 2013 and is committed to diversifying the craft alcohol community by actively recruiting underrepresented communities of women and racial minorities. The Business Incubation Program provides African American entrepreneurs with mentorship in all areas of the distilling business including access to marketing, branding, expanded distribution networks, and other assets and opportunities for growth. 

“Working with the Nearest Green Distillery and Jack Daniel Distillery has been a once in a lifetime opportunity for Du Nord,” said Chris Montana, owner of Du Nord Craft Spirits. “The staff and resources at both partner companies have been immensely helpful, and I am optimistic that Du Nord will grow and thrive with the tools we have learned from the Nearest & Jack Advancement Initiative.”

For more information on the Nearest & Jack Advancement Initiative, visit unclenearest.com and jackdaniels.com. 

# # #

About Uncle Nearest

Uncle Nearest Premium Whiskey, independently owned by CEO Fawn Weaver, honors the first known African American master distiller, Nathan “Nearest” Green. It is the most awarded American whiskey of 2019 and 2020 to-date, garnering more than 65 awards in the past 16 months, including Double Gold at the 2020 San Francisco World Spirit Competition and back-to-back honors of “World’s Best” at Whisky Magazine’s 2019 and 2020 World Whiskies Awards in New York and London. Uncle Nearest has also earned more than 20 Best in Class honors, including Cigar & Spirits Magazine naming Uncle Nearest one of the “Top 5 Whiskies in the World.” 

The whiskey is currently available in all 50 states and 12 countries (while shipping into a total of 148 countries), in more than 12,000 stores, bars, and restaurants, and at its 270-acre distillery in Shelbyville, Tenn., dubbed by a member of the press as “Malt Disney World.” For more information please visit the Uncle Nearest website, and follow on Instagram and Facebook @unclenearest. 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

UNCLE NEAREST and NEAREST GREEN are registered trademarks. ©2020 Uncle Nearest, Inc. Nearest Green Distillery, Shelbyville, Tennessee. UncleNearest.com

JACK DANIEL’S is a registered trademark. ©2020 Jack Daniel’s. Jack Daniel Distillery, Lynchburg, Tennessee. JackDaniels.com  

Please Drink Responsibly

UNCLE NEAREST AND JACK DANIEL’S JOIN FORCES TO LAUNCH THE NEAREST & JACK ADVANCEMENT INITIATIVE TO INCREASE DIVERSITY IN AMERICAN WHISKEY INDUSTRY

Together the Two Tennessee Distilleries Have Pledged $5 Million to Advance African American Leadership in Whiskey

LYNCHBURG, TN – The Jack Daniel Distillery and the Nearest Green Distillery announced today the Nearest & Jack Advancement Initiative to further diversity within the American whiskey industry. Both companies are supporting it equally with an initial combined pledge of $5 million to help create the Nearest Green School of Distilling, develop the Leadership Acceleration Program (LAP) for apprenticeships and establish the Business Incubation Program (BIP), focused on providing expertise and resources to African Americans entering the spirits industry as entrepreneurs. This joint initiative will be guided by an advisory board with members from both organizations. 

Motlow State College, the fastest growing college in Tennessee, has worked with leaders from both companies for the past year to develop a curriculum for the Nearest Green School of Distilling. The STEM based and employable skills focused program has passed Motlow State requirements and is now awaiting approval from the Tennessee Board of Regents to begin moving toward accreditation by the institutions accrediting body SACSCOC. The certificate program may be offered as early as Fall 2021.

The Leadership Acceleration Program (LAP) will offer apprenticeships specifically to African Americans already in the whiskey industry, who are wanting to become a head distiller, head of maturation or production manager. The inaugural apprentices have already been identified and will begin shadowing at top distilleries throughout the country. 

The third arm of the Nearest & Jack Advancement Initiative is the Business Incubation Program (BIP) that will offer African American entrepreneurs mentorship in all areas of the distilling business, including access to top marketing firms, branding executives, expanded distribution networks and other assets and opportunities to grow their spirits businesses.

“Generally, when companies talk about the need to improve diversity, few immediate action steps follow,” said Fawn Weaver, CEO, Uncle Nearest Premium Whiskey. “Our group is different. We are doers, and we all agreed to work together to improve diversity in our industry, and specifically, a way to get African Americans into top positions within our industry. Nearest Green taught Jack Daniel how to make Tennessee whiskey and we’re incredibly proud our companies are joining forces to further their legacies of excellence, and to make distilling and the whiskey industry we love more diverse.”

“Given our deep commitment to diversity and inclusion, I am thrilled we are coming together in this way today,” said Lawson Whiting, President and Chief Executive Officer, Brown-Forman Corporation, the parent company of Jack Daniel’s. “This collaboration allows the extraordinary friendship of Nearest and Jack, and the hope they embodied during racially divided times in our country’s history, to help us advance the next generation of African American leaders in our industry.”

# # #

About Uncle Nearest

Uncle Nearest Premium Whiskey, independently owned by CEO Fawn Weaver, honors the first known African American master distiller, Nathan “Nearest” Green. It is the most awarded American whiskey of 2019 and 2020 to-date, garnering more than 65 awards in the past 16 months, including Double Gold at the 2020 San Francisco World Spirit Competition and back-to-back honors of “World’s Best” at Whisky Magazine’s 2019 and 2020 World Whiskies Awards in New York and London. Uncle Nearest has also earned more than 20 Best in Class honors, including Cigar & Spirits Magazine naming Uncle Nearest one of the “Top 5 Whiskies in the World.” 

The whiskey is currently available in all 50 states and 12 countries (while shipping into a total of 148 countries), in more than 12,000 stores, bars, and restaurants, and at its 270-acre distillery in Shelbyville, Tenn., dubbed by a member of the press as “Malt Disney World.” For more information please visit the Uncle Nearest website, and follow on Instagram and Facebook @unclenearest. 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

About Brown-Forman

For over 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman’s brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.

UNCLE NEAREST and NEAREST GREEN are registered trademarks. ©2020 Uncle Nearest, Inc. Nearest Green Distillery, Shelbyville, Tennessee. UncleNearest.com

JACK DANIEL’S is a registered trademark. ©2020 Jack Daniel’s. Jack Daniel Distillery, Lynchburg, Tennessee. JackDaniels.com  

Please Drink Responsibly

Press Contact:
Matt Jamie
info@whiskeybarrelfoods.com
502-333-6103

JACK DANIEL’S INTRODUCES NEW JACK DANIEL’S TENNESSEE COCKTAIL BITTERS IN PARTNERSHIP WITH WHISKEY BARREL FOODS

LOUISVILLE, Ky. (June 4, 2020) – Jack Daniel’s® Tennessee Whiskey in partnership with Whiskey Barrel Foods, introduces its newest product, Jack Daniel’s Tennessee Cocktail Bitters.

Jack Daniel’s Tennessee Cocktail Bitters are made with the finest flavors from around the world. Notes of vanilla and wood work hand in hand with what is in a bottle of Old No. 7,  while hints of dark berry, maple and ginger complement the flavors of the whiskey to elevate your favorite cocktail.  

“These aromatic bitters are made specifically to work with the flavors of Jack Daniel’s. Add a few drops to cocktails that call for bitters and even some that don’t,” says ET Tecosky, Jack Daniel’s U.S. Brand Ambassador. 

Jack Daniel’s Tennessee Cocktail Bitters are sold online at WhiskeyBarrelFoods.com and JackDaniels.com for a suggested retail price of $14.99. 

About Whiskey Barrel Foods®

Established in 2006 as the U.S.’s only soy sauce microbrewery, Whiskey Barrel Foods has become a cornerstone in the whiskey and gourmet food industries. All of Whiskey Barrel Foods’ products incorporate innovative uses of whiskey barrels and are crafted with care in small batches.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.  

Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S and OLD NO. 7 are registered trademarks. © 2020 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg, Tennessee.

Media Contact:

Minh Le
minh.le@finnpartners.com
615-610-0310          

Svend Jansen
svend_jansen@b-f.com
502-774-7825 

JACK DANIEL’S LAUNCHES NEW SPIRIT-BASED CANNED COCKTAILS

Jack & Seltzer, Jack & Cola and Jack, Honey & Lemonade; ready-to-drink cocktails launching in select markets across the U.S. 

LYNCHBURG, Tenn. (June 1, 2020) – Right in time for summer, the Jack Daniel Distillery has introduced the new Jack Daniel’s Canned Cocktails series featuring Jack & Seltzer; Jack & Cola; and Jack, Honey & Lemonade, available in select markets beginning this month. 

Each cocktail is made with Jack Daniel’s Tennessee Whiskey, perfectly mixed and ready to enjoy in convenient packaging. Jack & Cola and Jack, Honey & Lemonade are 7% ABV, and Jack and Seltzer is 5% ABV with 0 carbs and 97 calories.

“We are always listening to our friends, and these new canned cocktails will be a convenient and refreshing way for them to enjoy our Tennessee Whiskey with a selection of wonderful flavors,” said Lisa Hunter, Jack Daniel’s Flavors Brand Director Lisa Hunter. “Each drink is perfectly balanced to highlight the flavors of our charcoal-mellowed whiskey in a drinkable and convenient format. This is real Jack and it’s ready to go.”

Jack Daniel’s Canned Cocktails will be available this summer in select states including CA, CO, CT, DE, FL, GA, IL, NH, NV, MD, MN, NY, PA, TN, TX, and WI. Retail price for a 4-pack of 12 oz. cans is $12.99 and single cans for $3.99. Visit www.jackdaniels.com for more information. 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. 

Your friends at Jack Daniel’s remind you to drink responsibly.

Media Contact:
Svend Jansen
svend_jansen@b-f.com
502-774-7825 

The calendar will be available for purchase in the US and select global markets in November.

LYNCHBURG, Tenn. (Nov. 18, 2019) – Jack Daniel’s wants to help you count down to the holidays with its Jack Daniel’s Holiday Calendar, featuring various 50mL bottles from the Jack Daniel’s family of brands as well as additional premium items. The calendar first launched in the United Kingdom in 2018, and this year will be available in the United States, as well as the UK, Mexico, Australia, Poland, Czech Republic and France. 

Featured in the calendar are four 50ml bottles each of Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Rye, Jack Daniel’s Tennessee Honey and Jack Daniel’s Tennessee Fire. Additionally, there are two 50ml bottles each of Gentleman Jack and Jack Daniel’s Single Barrel Select.

The calendar will also contain premium items, including four shot glasses with various logos from the Jack Daniel’s family of brands. Calendars outside the US will include an extra 50ml bottle of Jack Daniel’s Tennessee Whiskey, as well as a key ring, jigger and shot glasses, each branded with the Jack Daniel Distillery logo.

“We’re excited to roll out the Jack Daniel’s Holiday Calendar into multiple markets this year, as it was a huge hit in the UK in 2018,” said Master Distiller Jeff Arnett. “By expanding the market reach of the calendar this year, we are giving people around the world the opportunity to taste a different Jack Daniel’s whiskey, every drop of which comes from Lynchburg, and enjoy the premium gifts for a lifetime.”

The Jack Daniel’s Holiday Countdown Calendar is currently hitting retail shelves and is priced at $79.99.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.  

FOR IMMEDIATE RELEASE

Contact:
Mark Day
Mark.Day@finnpartners.com
615-610-0270        

Svend Jansen
svend_jansen@b-f.com
502-774-7825

Top Barrel of Each Tree to be Auctioned Off with Proceeds Going to the Distillery’s “Operation Ride Home” Program

LYNCHBURG, Tenn. (November 7, 2019) – The Jack Daniel Distillery will be bringing holiday cheer and sharing a special Lynchburg tradition this year with the building of five whiskey barrel trees around the country.

The distillery’s holiday tradition began in 2011 with the first 26-foot tall tree made from 140 American white oak whiskey barrels being built in Lynchburg, TN, home of Jack Daniel’s.  That tree will once again go up and replicas will be built in Chicago, IL, Dallas, TX, Milwaukee, WI, and Nashville, TN.

As part of its “Operation Ride Home” program, the famed distillery and partner, the Armed Services YMCA (ASYMCA), will auction off the top barrel of each tree with proceeds going to assist junior-enlisted service members and families travel from their place of military service to back home for the holidays. Since the program began, 7,232 junior-enlisted service members and those with families have made the trip home to see loved ones over the holidays because of Operation Ride Home. Men and women from the Army, Marine Corps, Navy, Air Force, and Coast Guard have been assisted with travel to all 50 states.

“At Jack Daniel’s, we like to say that good cheer is our number one export to the world,” said Master Distiller Jeff Arnett. “The barrel tree in Lynchburg has a special way of bringing people together, just like Operation Ride Home, and we hope friends either living in or visiting these locations will stop by and join us as we celebrate this most special holiday season. After all, it’s not what’s under the tree that’s important, but who’s around it.”

Jack Daniel’s only uses new charred oak barrels to make its whiskey and they are never filled a second time. The barrels that will be used to build all the trees were earlier entrusted to mature the famed Tennessee Whiskey and will now be bringing another special holiday ‘spirit’ to many of their friends around the country.

To find out more about taking home one of the barrels from the five trees, please visit www.jackdaniels.com.

###

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Award-winning, limited-edition Tennessee whiskey celebrates

historic craftsmanship steeped in tradition

LYNCHBURG, Tenn. (October 15, 2019) – Jack Daniel’s Single Barrel “Heritage Barrel” will return to shelves for a limited run this fall. Fewer than 200 barrels, aged in barrels crafted in the classic style used by Jack Daniel himself in the company’s earliest days, have been hand-picked by Master Distiller Jeff Arnett and his team of whiskey makers for this special release. Last year’s edition was named one of the top three  whiskeys of 2018 by Whisky Advocate. 

With an extra year aged at the highest altitude of the Jack Daniel Distillery’s warmest barrelhouse, this year’s iteration of Heritage Barrel will have a greater depth of color and character for fans of the original run to enjoy. The rich vanilla, oak spice and sweet caramel flavors are derived from a unique barrel toasting you won’t find in any other Single Barrel expression. Each heritage barrel is slowly heated to achieve a deeper, richer toasted layer before being charred, evoking the barrels of the distillery’s earliest coopers.

“The second release of Heritage Barrel will be everything that the first issue was, and then some,” said Arnett. “As the angels share grows, each drop becomes more precious and this whiskey is guaranteed to not disappoint.”

Jack Daniel’s is the only major whiskey company in the world to make its own barrels, crafted from American white oak and hand raised by our expert coopers. The unique barrels crafted to mature “Heritage Barrel” take a trip back in time to Jack’s humble beginnings and celebrate the vital maturation process that takes Tennessee whiskey from the distillery, to the bottle.

The limited-edition bottle will hit shelves in mid-October available in a 750ml size with a suggested retail price of $64.99. 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Your friends at Jack Daniel’s remind you to drink responsibly.

FOR IMMEDIATE RELEASE

Contact:
Minh Le
minh.le@finnpartners.com
615-610-0310

Svend Jansen
svend_jansen@b-f.com
502-774-7825

Refreshing apple liqueur crafted with Jack Daniel’s Tennessee Whiskey available in October

LYNCHBURG, Tenn. (October 1, 2019) – The Jack Daniel Distillery introduces Jack Daniel’s Tennessee Apple, a blend of Jack Daniel’s Tennessee Whiskey with finely crafted apple liqueur. The newest member of the Jack Daniel’s family launches nationally in October. 

Jack Daniel’s Tennessee Apple is crafted from Jack Daniel’s Tennessee Whiskey, charcoal mellowed and matured in new American oak barrels, and apple liqueur made from the highest quality ingredients to deliver a delicious Jack Daniel’s experience. Jack Apple is a deliciously smooth and refreshing apple-flavored whiskey that’s uniquely Jack. 

“Mr. Jack was known for being an innovator and always exploring how to do things differently, including adding different flavors and ingredients,” said Jack Daniel’s Master Distiller Jeff Arnett. “Tennessee Apple couples the character of our Jack Daniel’s Tennessee Whiskey with the taste of crisp, green apples. It’s like a freshly picked apple in a glass of Jack.” 

At 70 proof, Jack Daniel’s Tennessee Apple features a perfect blend of green apples enhanced by the sweet bold notes of Jack. It hits shelves nationally October 1 in 50 ml, 375 ml, 750 ml and 1-liter bottle sizes with a suggested retail price of $26.99 for 750 ml. 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. 

Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S, OLD NO. 7, and TENNESSEE APPLE are registered trademarks. ©2019 Jack Daniel’s. Whiskey Specialty, 35% Alcohol by Volume (70 Proof). Jack Daniel Distillery, Lynchburg, Tennessee. JackDaniels.com

FOR IMMEDIATE RELEASE

Contact:
Mark Day
mark.day@finnpartners.com
615-610-0287  

Svend Jansen
svend_jansen@b-f.com
502-774-7825

New experimental whiskeys will be available at the Jack Daniel Distillery and select stores
across Tennessee

LYNCHBURG, Tenn. (July 10, 2019) – The Jack Daniel Distillery has announced the release of the next two whiskeys in its Tennessee Tasters’ Selection series – Barrel Proof Rye, which is available now, and Reunion Barrel #2, which will be available this fall. Tennessee Tasters’ Selection is Jack Daniel’s line of limited-release, experimental whiskeys, each carefully chosen by Jack Daniel’s Master Tasters to deliver unique and diverse experiences.

Like the rest of the Tennessee Tasters’ Selection products, Barrel Proof Rye and Reunion Barrel #2 will be sold exclusively at the Jack Daniel Distillery and select stores throughout Tennessee. Each release is approximately 24,000 bottles and is followed by a new, limited release every few months.

Additional features of Barrel Proof Rye and Reunion Barrel #2 include the following:

• Barrel Proof Rye – a 127.6-proof whiskey reflective of the taste and quality of Jack Daniel’s Tennessee Rye. Each charred-oak barrel provides a unique whiskey taste, with a 70 percent rye grain bill, complex fruity flavors and toasted oak notes.
• Reunion Barrel #2 – a whiskey thick with vanilla and oak notes, finished in oatmeal stout beer barrels that give a creamy texture with hints of oats, coffee and chocolate-covered cherries.

“Our Master Tasters continue to amaze us throughout this series, and both Barrel Proof Rye and Reunion Barrel #2 are outstanding examples of that,” said Master Distiller Jeff Arnett. “We’re thrilled to release the first rye whiskey in this series through Barrel Proof Rye, which is sure to be a fan favorite for anyone who enjoys our Tennessee Rye. And we can’t wait for the fall release of Reunion Barrel #2, as the beer barrel finish is a new experiment that we can’t wait to share as a limited release.”

While each whiskey offers a unique taste, color and proof, they are all sold in 375-ml bottles at a price of $39.99 and available in limited quantities at the Jack Daniel Distillery and select stores across Tennessee. The bottles reflect sample bottles used daily by Jack Daniel’s Master Tasters and include a customized label, distillery name embossment on the front, and “Taster Sampler Bottle” mark on the back of the glass structure.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. 

Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S and OLD NO. 7 are registered trademarks. ©2019 Jack Daniel’s. Tennessee Whiskey 40% Alcohol by Volume (80 Proof). Distilled & Bottled by Jack Daniel Distillery, Lynchburg, Tennessee. JackDaniels.com

FOR IMMEDIATE RELEASE

Contact: Molly Williamson | 615-610-0287
molly.williamson@dvlseigenthaler.com

Minh Le | 615-610-0310
minh.le@dvlseigenthaler.com

AR brings an engaging experience rich with stories and visuals in a way that’s uniquely Jack

LYNCHBURG, Tenn. (April 15, 2019) – Jack Daniel’s Tennessee Whiskey is rolling out an Augmented Reality (AR) app that will take consumers on a virtual journey of the Jack Daniel Distillery through a series of pop-up book style dioramas with more than 10 minutes of content providing an engaging experience rich with stories and visuals in a way that’s uniquely Jack.

“In today’s world, it’s important for us to reach fans and consumers where they are,” said Jeff Cole, Modern Media Director for Jack Daniel’s. “That means sharing content that’s unique, interesting and relevant though a variety of digital mediums. In 2016, we launched an immersive Virtual Realty experience and in 2018 we launched our official podcast, ‘Around the Barrel.’ This new AR experience is taking our brand storytelling to the next level.”

Once consumers download the dedicated app, they can point their phones at any Jack Daniel’s Tennessee Whiskey bottle (from 50mL to 1.75L) to uncover the animations, voice overs, and all the stories that make the more than 150-year old brand so special, from the Cave Spring water to the distilling process, to name a few.

Jack Daniel’s partnered with Tactic, a San Francisco-based company specializing in the production of immersive experiences, to develop the app.

“Augmented reality is in an exciting stage, and new technology and techniques are pushing the boundaries of what’s possible,” said Peter Oberdorfer, President of Tactic. “The Jack Daniel’s AR app features technology that sets the bar for creative storytelling in this new medium. The learnings and best practices from Jack Daniel’s will help inform the development of AR apps across different brands and industries.”

The AR experience is divided into three unique parts, each designed with the look and feel of hand- crafted models and integrate real-time, environmental lighting and textures. The first experience transforms the front label of the bottle into a miniature version of the Jack Daniel Distillery. The second walks step by step through the process of making Jack Daniel’s Tennessee Whiskey, and the third shares stories of the man himself, Jack Daniel.

The Jack Daniel’s AR app will be available for download in the US for both iOS and Android platforms on April 15.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S and OLD NO. 7 are registered trademarks. ©2018 Jack Daniel’s. Tennessee Whiskey 40% Alcohol by Volume (80 Proof). Distilled and Bottled by Jack Daniel Distillery, Lynchburg, Tennessee. JackDaniels.com

About Tactic
Tactic is an innovation studio situated at the convergence of design and technology. Its team of engineers and designers develop unique immersive experiences for AR and VR media as well as interactive installations, 360° video capture, game engine content, wearables, and other related technologies.

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