FOR IMMEDIATE RELEASE
JACK DANIEL’S NAMED MOST PATRIOTIC SPIRIT BRAND IN AMERICA
Tennessee Whiskey Brand Returns to the Annual List in the 13th Overall Spot, Sole Representative for Spirits Industry
LYNCHBURG, Tenn. (July 1, 2021) – Jack Daniel’s has been ranked among the 2021 Most Patriotic Brands in America, rising one spot since last year to #13 and representing the only spirits brand on the list. Brand Keys’ annual survey of iconic American brands identifies those which consumers believe best embody the value of “patriotism.”
“Founded more than 150 years ago in Lynchburg, Tennessee, we couldn’t be prouder to be an American company and one that has tremendous respect for our country and its people. Every drop of our Tennessee Whiskey is crafted with pride here in the U.S., and we wouldn’t have it any other way,” said Matt Blevins, Jack Daniel’s Vice President and Global Brand Director. “We’re honored to have a place on this year’s list alongside some of the most influential brands in the country.”
Jack Daniel’s shares the 13th spot with American fashion brand Ralph Lauren—in between Apple and Twitter, which are ranked #12, and Harley Davidson and USAA, which are ranked #14. The list was determined through a survey by Brand Keys, Inc. to a national sample of 5,804 consumers, 16 to 65 years of age, balanced for gender and political affiliation and drawn from the nine U.S. Census Regions. Consumers assessed 1,172 brands in 131 B2C and B2B categories as to their resonance for the single value – “patriotism.” Brands were identified and ranked based on how they have best met the challenge that patriotism plays in today’s marketplace.
For more information, visit: brandkeys.com/americas-most-patriotic-brands/.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
Your friends at Jack Daniel’s remind you to drink responsibly.