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Media Contacts:

Minh Le
minh.le@finnpartners.com
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Svend Jansen
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502-774-7825

JACK DANIEL’S NAMED MOST PATRIOTIC SPIRIT BRAND IN AMERICA
Tennessee Whiskey Brand Returns to the Annual List in the 13th Overall Spot, Sole Representative for Spirits Industry

LYNCHBURG, Tenn. (July 1, 2021) – Jack Daniel’s has been ranked among the 2021 Most Patriotic Brands in America, rising one spot since last year to #13 and representing the only spirits brand on the list. Brand Keys’ annual survey of iconic American brands identifies those which consumers believe best embody the value of “patriotism.”

“Founded more than 150 years ago in Lynchburg, Tennessee, we couldn’t be prouder to be an American company and one that has tremendous respect for our country and its people. Every drop of our Tennessee Whiskey is crafted with pride here in the U.S., and we wouldn’t have it any other way,” said Matt Blevins, Jack Daniel’s Vice President and Global Brand Director. “We’re honored to have a place on this year’s list alongside some of the most influential brands in the country.”

Jack Daniel’s shares the 13th spot with American fashion brand Ralph Lauren—in between Apple and Twitter, which are ranked #12, and Harley Davidson and USAA, which are ranked #14. The list was determined through a survey by Brand Keys, Inc. to a national sample of 5,804 consumers, 16 to 65 years of age, balanced for gender and political affiliation and drawn from the nine U.S. Census Regions. Consumers assessed 1,172 brands in 131 B2C and B2B categories as to their resonance for the single value – “patriotism.” Brands were identified and ranked based on how they have best met the challenge that patriotism plays in today’s marketplace.

For more information, visit: brandkeys.com/americas-most-patriotic-brands/.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

TN FIRE Release Updated 2 27 15 FINAL (1)

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Media Contact:
DKC
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JACK DANIEL’S ANNOUNCES NATIONAL LAUNCH OF “TENNESSEE FIRE”

Jack Daniel’s New Cinnamon Spirit to Hit Shelves in March 2015

LYNCHBURG, Tenn. (March 3, 2015) – The Jack Daniel Distillery is excited to announce the nationwide release of their finely crafted, red-hot cinnamon spirit, Jack Daniel’s Tennessee Fire. Following its wildly successful limited release last year, the highly coveted ‘Jack Fire’ will be available in all 50 states in March 2015.

Jack Fire brings together the distinctive character of Jack Daniel’s Tennessee Whiskey with a red-hot cinnamon spice liqueur. The result is a sweet, hot-cinnamon kick that complements the smooth and delicious taste of Jack Daniel’s, giving a unique finish full of unmistakable character.
The brand’s first flavor variation, Jack Daniel’s Tennessee Honey, exploded onto the scene in the spring of 2011 and has since become one of the most popular flavored spirits in the U.S. The brand will now offer existing fans and newly interested consumers another flavor option, continuing to build on their esteemed portfolio.

It all starts with a distinct mingling of Jack Daniel’s Old No. 7 Tennessee Whiskey and Jack Daniel’s very own cinnamon liqueur. The result: a classic spirit that delivers a smooth, delicious finish and upholds the quality taste that Jack Daniel’s friends have come to expect. Jack Fire was first offered in April 2014 in three select markets Oregon, Pennsylvania and Tennessee. Due to positive consumer response, the spirit was released in five more markets – Georgia, Illinois, Michigan, South Carolina and Texas.

“Mr. Jack himself was a true innovator and always followed his own path,” said Phil Epps, Vice President, Group Brand Director of Jack Daniel’s. “We believe we have developed a product that Jack himself would be proud of and worthy of the name ‘Jack Daniel’s.’ We hope that our many friends around the country will enjoy this new offering.”

Jack Daniel’s Tennessee Fire will hit shelves beginning March 3, 2015 and will be available at 70 proof. The product will be priced in line with Jack Daniel’s Tennessee Honey.
Follow @JackFire or visit www.JackFire.com for more information and use the hashtag #JackFire to join the conversation.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire and Jack Daniel’s Country Cocktails.

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Practice fire safety. Drink responsibly.
JACK DANIEL’S, TENNESSEE FIRE and JACK FIRE are trademarks of JACK DANIEL PROPERTIES INC. ©2015. Jack Daniel’s.

Whiskey Specialty, 35% ALC./VOL.(70 proof). JACK DANIEL DISTILLERY, Lynchburg, TENNESSEE, U.S.A.

JD 150th Anniversary Stamp Press Release FINAL 9-25-14

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Contact: Mark L. Day

(615) 780-3345

mark.day@dvl.com

JACK DANIEL DISTILLERY PETITIONS U.S. POSTAL SERVICE FOR STAMP TO HONOR FOUNDER ON 150TH ANNIVERSARY

LYNCHBURG, Tenn. (September 25, 2014) — In honor of its 150th Anniversary as America’s oldest registered distillery in 2016, the Jack Daniel Distillery today petitioned the U.S. Postal Service to create a new stamp in tribute to the founder, Jasper Newton “Jack” Daniel.

In its letter of request to Postal Service’s Citizens’ Stamp Advisory Committee, the distillery said that the request for a Jack Daniel stamp met the subject selection criteria, including being an American, honoring those men and women who have made extraordinary contributions to American society and celebrating events of historical significance.

“Mr. Jack was a remarkable man and we think a stamp would be a fitting tribute,” said Jeff Arnett, only the seventh Master Distiller for the famed whiskey maker. “Jack’s life is a classic American story, setting out on his own at an early age to become the founder of what would become our country’s oldest registered distillery.”

Arnett pointed to recent stamp subjects under consideration by the Postal Service who have influenced popular culture in America and said that “Mr. Jack would fit right in” with those other icons.

Jack Daniel created a brand that holds a unique place in history and popular culture. Sold in more than 160 countries around the globe, Jack Daniel’s Tennessee Whiskey is a symbol of America’s independent spirit and small-town ingenuity. His whiskey has graced the stage with countless musicians beginning with the “Chairman of the Board,” Frank Sinatra, to sharing the spotlight in numerous Hollywood films. 

Established and registered by the U.S. Government in 1866, the Jack Daniel Distillery is the oldest registered distillery in the United States and is listed on the National Register of Historic Places. Every year about 250,000 people tour the distillery and visit the small town of

Lynchburg, Tennessee, where Jack Daniel lived until his death in 1911.

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Please Drink Jack Daniel’s Responsibly.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey and Jack Daniel’s Country Cocktails.