Jack Daniel’s Public Relations
INDIAN MOTORCYCLE AND JACK DANIEL’S® PARTNER ON ICONIC LIMITED EDITION JACK DANIEL’S-BRANDED INDIAN CHIEF VINTAGE
Two legendary American brands join forces in handcrafting collectible masterpiece unveiled at
Barrett-Jackson auction for the benefit of U.S. Military personnel and their families
MINNEAPOLIS, MN (January 27, 2016) — Indian Motorcycle®, America’s first motorcycle company, today announced it has joined forces with the Jack Daniel Distillery to create the Limited Edition Jack Daniel’s Indian® Chief® Vintage motorcycle. The partnership brings together two of America’s most iconic brands that share a mutual commitment to independence, originality and American craftsmanship that dates back more than a century. The collaboration commemorates the 150th anniversary of the Jack Daniel Distillery, which was registered in 1866.
The 2016 Limited Edition Jack Daniel’s Indian Chief Vintage will on display January 23-31 at the Barrett-Jackson Scottsdale Collector Car Auction. It will also make an appearance at a series of events throughout 2016 including Daytona Bike Week, taking place March 4-13. Ultimately, this first-in-the-series display bike will be auctioned at the Barrett-Jackson Auction in Las Vegas, which takes place October 6-8. All monies raised from the charity auction will be donated to support “Operation Ride Home,” a partnership between the Jack Daniel Distillery and the Armed Services YMCA that provides funding and travel assistance to help junior-enlisted military personnel spend time with their families during the holiday season.
“This one-of-a-kind motorcycle is the perfect pairing of these two classic American brands, and while they look great together, we’ve inscribed this unique collector’s edition masterpiece with our ‘Bottles and Throttles Don’t Mix’ mantra to remind all our friends that drinking and riding are meant to be enjoyed separately,” said Dave Stang, Director of Events & Sponsorships for Jack Daniel’s. “We’d like to thank our friends at Indian Motorcycle for their help on this project and their support for Operation Ride Home.”
The Limited Edition Jack Daniel’s Indian Chief Vintage will be produced in very limited quantities, taking the iconic Indian Chief Vintage platform to a whole new level with an array of genuine Indian Motorcycle accessories and custom accessories, as well as Jack Daniel’s-inspired custom paint and logos, badging, leather saddle and saddlebags. The bike’s fender is also inscribed with the names of the seven Master Distillers who have overseen the Jack Daniel’s distilling process over its 150-year history. Final customization work was designed and completed by Brian Klock and his inspired team at Klock Werks in Mitchell, S.D. Additional details on the production schedule and ordering process will be released during Daytona Bike Week.
“It’s a pleasure to partner again with our friends at Jack Daniel’s on this project as a tribute to originality and American craftsmanship, and to do so for the benefit of our military personnel and their families,” said Steve Menneto, President of Motorcycles for Polaris Industries. “Jack Daniel’s and Indian Motorcycle proudly support our troops, military families and our veterans and we are honored to join forces again in 2016.”
For more information about Operation Ride Home, or to make a tax-deductible donation, please visit: http:// www.jdoperationridehome.com
Jack Daniel’s press information can be found at the Jack Daniel’s press room located at www.jdpressroom.com. Indian Motorcycle images are also available at the Indian Motorcycle press site at www.IMCPress.com.
ABOUT JACK DANIEL’S
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Jack Daniel’s encourages its friends to drink responsibly and reminds bikers that Bottles and Throttles Don’t Mix.
ABOUT THE ARMED SERVICES YMCA
The Armed Services YMCA (ASYMCA) is a nonprofit organization which has been dedicated to making military life easier for more than 150 years. Impacting over 500,000 families annually, the ASYMCA offers low and no cost programs through 200 service centers at 32 branch and affiliate locations serving 45 of the largest military installations nationwide. Of the 1.2M active duty military stationed in the US, approximately 82 percent are located where the ASYMCA has a branch or affiliate nearby to help make military life easier. The ASYMCA does not receive government funding and does not charge dues or membership fees for their programs. Eighty-nine cents of every dollar donated goes directly to support programs. In 2013 the ASYMCA was designated as a top-rated charity by CharityWatch and for the 8th consecutive year received the highest (4-star) rating from Charity Navigator. Your tax deductible donation (Tax ID #36-3274346) to the ASYMCA will make a significant impact on the lives of junior enlisted service members and their families. Please visit asymca.org to learn more.
ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more please visit www.indianmotorcycle.com.
ABOUT POLARIS® INDUSTRIES
Polaris Industries Inc. (NYSE: PII) is a global powersports leader with annual 2015 sales of $4.7 billion. Polaris fuels the passion of riders, workers and outdoor enthusiasts with our RANGER®, RZR® and POLARIS GENERAL™ side-by-side off-road vehicles; our SPORTSMAN® and POLARIS ACE® all-terrain off-road vehicles; VICTORY® and INDIAN MOTORCYCLE® midsize and heavyweight motorcycles; SLINGSHOT® moto-roadsters; and Polaris RMK®, INDY®, SWITCHBACK® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories sold under multiple recognizable brands, and has a growing presence globally in adjacent markets with products including military and commercial off-road vehicles, quadricycles, and electric vehicles. www.polaris.com
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