Jack Daniel’s Public Relations
JACK DANIEL’S ANNOUNCES SINATRA CENTURY IN CELEBRATION OF FRANK SINATRA’S 100TH BIRTHDAY
The Newest Ultra-Premium Limited Edition Expression is a Salute to a Century of Sinatra
LYNCHBURG, Tenn. (October 1, 2015) – The Jack Daniel Distillery announces today the upcoming nationwide release of Jack Daniel’s Sinatra Century, the brand’s latest collaboration with the Sinatra Family to celebrate The Chairman of the Board’s Centennial. Hitting shelves October 1, Sinatra Century is the latest ultra-premium whiskey from the Jack Daniel’s family to commemorate Jack and Frank’s special friendship. As a limited edition expression, only 100 barrels of Jack Daniel’s Sinatra Century are being made available in individually numbered bottles making each as unique as the man to which it’s attributed.
The relationship between Frank Sinatra and Jack Daniel’s is legendary, special and authentic and one that still holds strong to this day. First recommended by friend Jackie Gleason, the Tennessee Whiskey quickly became Sinatra’s signature drink. During performances, he kept a glass of Jack Daniel’s on a nearby stool on stage. It was his drink of choice at bars in his favorite cities, Las Vegas, Palm Springs, Chicago, Miami and (of course) New York.
Master Distiller Jeff Arnett created Sinatra Century through the careful selection of specially crafted barrels. Tasting his custom selections with the Sinatra family, he sought a bold, refined flavor that is befitting Sinatra’s legacy.
“At the Jack Daniel’s Distillery in Lynchburg, we worked very hard to achieve a special flavor and aroma for Sinatra Century in order to give Frank a proper 100th birthday gift,” says Arnett. “This meant working with the people who knew him the most, his family, and honoring the legacy that he has shaped with our brand. We have created a product that we know the public will love just as much as Frank did.”
Like all of Jack Daniel’s expressions, Sinatra Century is crafted using the same cave spring water from the Jack Daniel’s Hollow, proprietary yeast and charcoal-mellowing process that’s been used in the distillery’s nearly 150-year-old Tennessee Whiskey recipe. From there, the whiskey enters specially selected “Sinatra” barrels hand-picked by Master Distiller Jeff Arnett. In those barrels, the liquid is exposed to extra layers of perfectly toasted oak through a grooving process only done at the Jack Daniel’s Cooperage. This allows the ultra-premium whiskey to achieve a pleasantly smoky and rich oak aroma that Sinatra was known to adore.
Commenting on Jack Daniel’s Sinatra Century, Frank Sinatra Jr. explains, “Sinatra Century is a fitting tribute to Dad and the perfect way to mark his centenary in December. Jack Daniel’s was Dad’s drink of choice, whether entertaining friends, or making new acquaintances. Therefore, it only seems right that we raise a toast of Sinatra Century to the musical legend as we celebrate what would have been his 100th birthday this year.”
Sinatra Century, at 100 proof, is the Jack Daniel Distillery’s second offering to commemorate Frank Sinatra. The first was Jack Daniel’s Sinatra Select, a 90-proof premium Tennessee Whiskey with a bold, yet exceedingly smooth flavor profile. Jack Daniel’s Sinatra Select was introduced in 2013.
This one-time, limited release of Jack Daniel’s Sinatra Century will be available nationwide beginning early October 2015 and will be the only available selection of the whiskey. Each exclusive bottle will be enclosed in a luxury gift box inspired by the legendary singer’s signature style. Additionally, the set will also offer a selection of previously unreleased Sinatra tracks, entitled “Sinatra Live at the Sands in 1966,” to accompany the specially designed Jack Daniel’s Sinatra Century bottle. The product will be priced approximately $499.99 per 1L.
Please drink Jack Daniel’s Responsibly. Follow @JackDaniels_US or visit www.jackdaniels.com for more information.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.
About Frank Sinatra Enterprises (FSE)
Frank Sinatra Enterprises (FSE) is a joint venture between the Sinatra family and Warner Music Group. FSE owns Sinatra recordings from the Reprise era as well as a treasure trove of films, television specials and unreleased footage, photos and audio recordings, which collectively represent one of the foremost bodies of artistic work of the modern era. FSE also owns and manages Sinatra’s name and likeness rights and represents the artist’s rights to Columbia and Capitol catalogues. (www.sinatra.com).