FOR IMMEDIATE RELEASE
JACK DANIEL DISTILLERY LAUNCHES JACK DANIEL’S TENNESSEE RYE
Rye whiskey done Jack’s way hits shelves in October
LYNCHBURG, Tenn. (September 6, 2017) – The Jack Daniel Distillery has used its 150-year whiskey-making expertise to create a rye whiskey Jack’s way – spicy in flavor but sippin’ smooth in character. Jack Daniel’s Tennessee Rye launches nationally in October.
Every drop of Jack Daniel’s is made in Lynchburg, Tennessee, charcoal mellowed and then matured in new American oak barrels crafted by its own coopers. Master Distiller Jeff Arnett and his team of whiskey makers have created a distinctive taste profile for a new rye whiskey like no other.
“Our whiskey-making process is so special, and it just makes sense for us to create our version of one of America’s first whiskeys,” said Master Distiller Jeff Arnett. “This is rye whiskey made Jack’s way. We think our grain bill provides the ideal taste and character – one that’s bold and balanced and not dominated by one flavor.”
Jack Daniel’s Tennessee Rye has a grain bill of 70 percent rye, 18 percent corn, 12 percent malted barley and is carefully charcoal mellowed for a finish that’s distinctly Jack. At 90 proof, it offers rich flavors from start to finish. On the palate, this well-rounded rye whiskey glows with accents of caramel and dry baking spice followed by a warm, peppery rye character finish on the back end. The aroma is an enticing blend full of soft fruit layered with an underlying rye spice and oak.
“Following the launch of Single Barrel Rye in 2016, we’ve heard from so many of our friends who like Jack Daniel’s rye whiskey,” added Arnett. “Our goal with Tennessee Rye was to create a versatile whiskey with a balance of flavors that can be enjoyed neat, on the rocks or mixed in a classic American whiskey cocktail.”
Hitting shelves in October, Jack Daniel’s Tennessee Rye will be available across the U.S. in 50ml, 750ml and 1-liter bottle sizes. Tennessee Rye will be offered at a suggested retail price of $26.99 for a 750ml bottle.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.
Your friends at Jack Daniel’s remind you to drink responsibly.
JACK DANIEL’S is a registered trademark. ©2017 Jack Daniel’s. Tennessee Straight Rye Whiskey Alcohol 45% by Volume (90 Proof). Distilled & Bottled by Jack Daniel Distillery, Lynchburg, TN, USA.