FOR IMMEDIATE RELEASE
Contact: Svend Jansen
Global PR Manager – Jack Daniel’s
JACK DANIEL DISTILLERY CELEBRATES 150th ANNIVERSARY WITH LIMITED EDITION WHISKEY
Registered with the federal government in 1866, Distillery is oldest in the U.S.
LYNCHBURG, Tenn. (August 31, 2016) – In celebration of its 150th anniversary, the Jack Daniel Distillery will release a limited-edition, Tennessee whiskey to commemorate the historic occasion. The Distillery was founded in 1866 by young entrepreneur, Jasper Newton ‘Jack’ Daniel, whose name remains on every bottle still produced at the original distillery in Lynchburg, Tenn.
Master Distiller Jeff Arnett created a distinctive taste profile for this commemorative whiskey that combines the Distillery’s whiskey-making tradition with the artistry of modern-day craftsmanship.
“For this 150th anniversary whiskey, our coopers ‘slow-toasted’ the barrels to bring out the rich flavors and aromas of the wood, creating a contemporary expression of an 1866 barrel char,” explains Arnett. “We wanted to offer a unique whiskey that we think collectors and consumers alike will enjoy for their own celebrations and is as special as the anniversary that it celebrates.”
True to the process established by its founder, the grain bill for the anniversary whiskey is the same as the iconic Jack Daniel’s Old No. 7, consisting of 80 percent corn, 12 percent barley and 8 percent rye. Each drop was then mellowed through ten feet of sugar maple charcoal, before going into specially-crafted new American oak barrels, adhering to the guidelines required of a Tennessee whiskey.
Once filled, the barrels were placed in the “angel’s roost” of one of the oldest barrelhouses at the Distillery where whiskey has matured for generations at an elevation and with the exposure to sunlight that creates the perfect climate for the greatest interaction between the whiskey and barrel.
Barreled and bottled at 100 proof, the 150th Anniversary edition offers complex tasting notes of butterscotch and toffee upon first taste followed by a full, smooth and lingering finish with warm flavors of toasted oak.
The 150th anniversary whiskey will be available beginning September 1 with a suggested retail price of $99.99 for a 1L bottle.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.
Your friends at Jack Daniel’s remind you to drink responsibly.
JACK DANIEL’S and OLD NO. 7 are registered trademarks. © 2016 Jack Daniel’s. Tennessee Whiskey Alcohol 40% by Volume (80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg, Tennessee.