New 100-Proof Tennessee Whiskey Launches Worldwide as a Global Travel Retail Exclusive

LYNCHBURG, Tenn. (Aug. 1, 2018) – The Jack Daniel Distillery is honoring its commitment to quality with the release of a new 100-proof Jack Daniel’s Bottled-in-Bond Tennessee Whiskey. Jack Daniel’s Bottled-in-Bond is a global travel retail exclusive, now available at select airports worldwide.

 A permanent line extension in the Jack Daniel’s Family of Brands, Jack Daniel’s Bottled-in-Bond will be available in major airports and other international points of departure and arrival around the world, making it a perfect gift for yourself or others.

“Whiskey-making in the 1800’s too often produced a hodge-podge of sub-par, counterfeit and even dangerous spirits. Whiskey drinkers at times weren’t sure of what exactly they were drinking or being served,” said Jack Daniel’s Master Distiller Jeff Arnett. “To bring a high level of safety and consistency to American whiskies, the United States Congress passed the Bottled in Bond Act which certified the quality of whiskey carrying that designation. It had to be aged at least four years and bottled at 100 proof at one distillery during a single season. The Bottled in Bond Act was passed in 1897. Mr. Jack began putting his Tennessee Whiskey in the now-familiar square bottle two years earlier in 1895. This new offering replicates those rules that were set more than 120 years ago.”

Every drop of Jack Daniel’s is made in Lynchburg, Tennessee, charcoal mellowed and then matured in new American oak barrels crafted by its own coopers. At 100 proof, Jack Daniel’s Bottled-in-Bond is a bold Tennessee whiskey with rich flavors complemented by classic Jack Daniel’s smoothness.

 “One of Jack Daniel’s most famous sayings was, ‘Every day we make it, we’ll make it the best we can,’ and the distillery in Lynchburg has been making the iconic Tennessee whiskey that way every day for over 150 years. In many ways, the introduction of Jack Daniel’s Bottled-in-Bond is a step back into the early days of the distillery when Jack Daniel was pioneering the craft of making Tennessee Whiskey,” said Marshall Farrer, senior vice president and managing director of Brown-Forman Global Travel Retail. “We think so much of this whiskey that we are making it a permanent member of the Jack Daniel’s Family of Brands – a cautious step we take only with the most special of new products.”

The rich, bold, 100-proof Tennessee Whiskey has an aroma of caramel with mild hints of banana and balanced caramel, vanilla and toasted oak flavors with a full-bodied mouth feel leaving a creamy, warm finish. Jack Daniel’s Bottled-in-Bond hits shelves this summer in select duty-free outlets in a 1-liter bottle size and will be offered at a suggested retail price of $37.99.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select, Jack Daniel’s Tennessee Rye and Jack Daniel’s Country Cocktails.

Best sipped with the same care that Jack put into making it.

JACK DANIEL’S and OLD NO. 7 are registered trademarks. ©2018 Jack Daniel’s. Tennessee Whiskey 50% Alcohol by Volume (100 Proof). Distilled & Bottled by Jack Daniel Distillery, Lynchburg, Tennessee. JackDaniels.com