FOR IMMEDIATE RELEASE
Contact: Svend Jansen, Jack Daniel’s 502.774.7825 or svend_jansen@b-f.com
JACK DANIEL’S ANNOUNCES NBA LEGENDS CAMP
AND A WIDE VARIETY OF EXPERIENTIAL FAN EVENTS DURING NBA ALL-STAR 2018
Fans Get Shot at Court Time with Former NBA Stars Muggsy Bogues and Robert Horry
LYNCHBURG, TN. (February 16) – Today at NBA All-Star 2018 in Los Angeles, Jack Daniel’s, an Official marketing partner of the NBA, announced a once-in-a-lifetime experience, extending its reach to basketball aficionados across the U.S. Lynchburg, TN is the only place where Jack Daniel’s Tennessee Whiskey is made, and this summer it will be the only place where fans can join NBA Legends Muggsy Bogues and Robert Horry for a one-of-a-kind basketball camp.
Today through April 30, NBA fans can enter for a chance to win a trip to Lynchburg and the opportunity to spend time with two NBA Legends, on and off the court, by composing their personal NBA Legends dream team and sharing it via JackDaniels.com/NBA. Two NBA fans will be chosen and they, along with four of their friends, will get an unprecedented look at these Legends’ signature moves and learn about Jack Daniel’s whiskey making skills in the company of two of basketball’s all-time greats.
“Connecting with fans has always been one of the best parts of what we do,” stated NBA Legend Muggsy Bogues. “We’re excited to spend quality time with the lucky winners this summer to share some of our craft on the court and then learn about Jack Daniel’s craft alongside them.”
As an Official marketing partner of the NBA, Jack Daniel’s will also host numerous activities during NBA All-Star 2018. The weekend will tip-off tonight with Jack Daniel’s House No. 7, a two-night experiential extravaganza bringing live music, local lifestyle and the spirit of Lynchburg, Tennessee under one roof. The brand will also bring a taste of Tennessee to Los Angeles with the pop-up Lynchburg General Store, showcasing the different facets of the town that Jack Daniel’s proudly calls home. More information on Jack Daniel’s House No. 7 can be found by visiting http://houseno7.com/. The Lynchburg General Store, open to the public, will be located at 903 W Olympic Blvd from Friday, February 16, through Sunday, February 18.
In addition, Jack Daniel’s has partnered with the notable custom sneaker designer, The Shoe Surgeon to create limited edition Jack Daniel’s Tennessee Honey Air Force 1 sneakers. Several lucky fans who visit the Lynchburg General Store may get to walk away with a pair.
“We are excited to be able to bring the NBA and Jack Daniel’s experience to consumers at NBA All-Star and offer two lucky fans the experience of a lifetime,” said Laura Petry, Jack Daniel’s Brand Director. “The NBA Legends Camp this summer is going to be an incredible experience for two fans and their friends to spend time with their basketball heroes and immerse themselves in Jack Daniel’s history and whiskey making.”
The multiyear partnership with the NBA is the largest with a professional sports league in Jack Daniel’s history. The deal, initially made in 2017, makes Jack Daniel’s an official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA G League, and USA Basketball.
For more information on Jack Daniel’s and the NBA Legends Camp sweepstakes, be sure to visit www.JackDaniels.com/NBA as well as follow Jack Daniel’s on Twitter (@JackDaniels_US). Jack Daniel’s, the first registered distillery in the United States, is based in the quiet town of Lynchburg, TN where every single drop of the world’s Jack Daniel’s Tennessee Whiskey is produced.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
# # #
