FOR IMMEDIATE RELEASE
Contact:
Svend Jansen, Jack Daniel’s Public Relations Director
Svend_Jansen@b-f.com
502-774-7825
Or
Molly Williamson
Molly.Williamson@dvlseigenthaler.com
615-610-0287
New experimental whiskeys will be available at the Jack Daniel Distillery and select stores across Tennessee
LYNCHBURG, Tenn. (Oct. 18, 2018) – With more than 150 years of whiskey-making craftsmanship, the Jack Daniel Distillery is launching its Tennessee Tasters’ Selection – a line of limited-release, experimental whiskeys, each carefully chosen by Jack Daniel’s Master Tasters to deliver unique and diverse experiences.
The line will be sold exclusively at the Jack Daniel Distillery and select stores throughout Tennessee. Each release is expected to be approximately 24,000 bottles followed with another limited release every few months.
“This collection exemplifies our whiskey-making in a new way in that each whiskey will undergo its own process for unique flavors chosen by our esteemed Master Tasters,” said Jack Daniel’s Master Distiller Jeff Arnett. “We plan on releasing several of these new products each year as we continue to tap the expertise of the Master Tasters who make our Tennessee Whiskey every day.”
The first three whiskeys released in the series are:
- High Angel’s Share Barrels – whiskey barreled in January 2013 which offered an unusually low yield, presenting a unique and deep concentration of flavors with a dark color at 107-proof. Selected by Assistant Master Distiller and Master Taster Chris Fletcher. Available early-October.
- Smoked Hickory Finish – a fully matured whiskey finished with charred hickory staves for a smoky flavor at 100-proof, just in time for the 30th annual Jack Daniel’s World Championship Invitational BBQ which is held in Lynchburg on Oct. 27. Selected by Master Taster Marsha Hale and available late-October.
- Reunion Barrel – a 90-proof whiskey finished in wine barrels. These barrels were first used to age Jack Daniel’s, then used for a Tennessee-produced wine, and returned to the Jack Daniel Distillery to finish this specific release. Selected by Master Distiller and Master Taster Jeff Arnett. Available early 2019.
“With this launch, we’re continuing to live by Mr. Jack’s motto that ‘Every day we make it, we’ll make it the best we can’,” continued Arnett. “This time, we’re taking the ‘we’ in that statement to the next level. Jack Daniel’s Master Tasters are an integral part of the quality whiskey we produce every day, and now we’re enabling them to share their expertise with the world by sharing some of their personal favorite, previously unreleased expressions.”
While each whiskey offers a unique taste, color and proof, they will all be sold in 375-ml bottles at a price of $39.99 and available in limited quantity at the Jack Daniel Distillery and select stores across Tennessee. The bottles reflect sample bottles used daily by Jack Daniel’s Master Tasters and will include a customized label, distillery name embossment on the front, and “Taster Sampler Bottle” mark on the back of the glass structure.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select, Jack Daniel’s Tennessee Rye and Jack Daniel’s Country Cocktails.
Your friends at Jack Daniel’s remind you to drink responsibly.
JACK DANIEL’S and OLD NO. 7 are registered trademarks. ©2018 Jack Daniel’s. Tennessee Whiskey 40% Alcohol by Volume (80 Proof). Distilled & Bottled by Jack Daniel Distillery, Lynchburg, Tennessee. JackDaniels.com
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