FOR IMMEDIATE RELEASE
Contact: Nicole Pierce (FCG)
312.228.8820
cnpierce@explorefcg.com
Svend Jansen (Jack Daniel’s)
502.774.7825
svend_jansen@b-f.com
JACK DANIEL’S TENNESSEE HONEY INTRODUCES NEW ENTREES IN PARTNERSHIP WITH COMPLETELY FRESH FOODS
Fully-cooked barbeque meats infused with Jack Daniel’s Tennessee Honey now available in stores
LOUISVILLE, KY October 21, 2015 – Jack Daniel’s Tennessee Honey announces a partnership with Completely Fresh Foods on a selection of ready-to-eat barbeque meat entrees. This partnership is an extension of the 2009 collaboration between the two companies for the Jack Daniel’s Old No. 7 brand.
The initial roll-out of ready-to-eat offerings features a variety of honey barbeque options including pulled pork and chicken, beef brisket, ribs and both chicken and beef strips. These items are currently available in select stores with additional options to follow. All varieties are prepared with the special flavoring of Jack Daniel’s Tennessee Honey whiskey.
“Given the success of the traditional Jack Daniel’s offerings, and the growing interest of Jack Daniel’s Tennessee Honey as a cooking ingredient, this expansion makes perfect sense,” said Casey Nelson, Brand Director of Jack Daniel’s Tennessee Honey. “There’s always been a known connection between whiskey and barbeque, and Jack Daniel’s Tennessee Honey brings in flavors of maple, brown sugar, honey and pecan making it an ideal complement. This collaboration offers convenient and great tasting entrees for barbeque lovers.”
Just in time for football season and holiday entertaining, these new offerings will add quick and easy options to any menu. Jack Daniel’s Tennessee Honey ready-to-eat meat entrees are currently available at Walmart stores across the country, with plans to roll-out additional retail locations next year.
“We’re just getting started.” said Josh Solovy, President of Completely Fresh Foods, regarding the collaboration with premium crafted meats and Jack Daniel’s. “The essence of Jack Daniel’s Tennessee Honey brings a delicious combination of sweet and savory flavors together in every bite.”
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.
Fly Straight. Drink Responsibly.
JACK DANIEL’S TENNESSEE HONEY is a trademark of JACK DANIEL PROPERTIES INC. ©2015. Jack Daniel’s. Whiskey Specialty, 35% ALC./VOL.(70 proof). Produced and Bottled by JACK DANIEL DISTILLERY, Lynchburg, TENNESSEE, U.S.A.
About Completely Fresh Foods
Completely Fresh Foods (CFF) is a privately held food processor and distributor of fully cooked beef, chicken and pork products located in Vernon, California. CFF services the retail grocery industry nationwide and is a division of Golden West Food Group. The Jack Daniel’s Tennessee Honey brand name and trademark are used under license from Jack Daniel’s Properties, Inc., with exclusive use for beef, pork and poultry in the retail sector. For more information on our exciting family of licensed meat products, contact Tony Cimolino, Chief Marketing Officer, Completely Fresh Foods at 323-581-3663, tonyc@gwfg.com or visit our website at www.gwfg.com.
