FOR IMMEDIATE RELEASE
Media Contact:
Molly Williamson
615-780-3367
molly.williamson@dvlseigenthaler.com
JACK DANIEL’S NAMED ONE OF 100 BEST GLOBAL BRANDS OF 2015
Annual report ranks Jack Daniel’s as the most valuable distilled spirits brand in world
by financial success and international consumer engagement
LOUISVILLE, Ky. (Oct. 14, 2015) – Jack Daniel’s Tennessee Whiskey was recently named the most valuable distilled spirits brand in the world by the “2015’s 100 Best Global Brands” by Interbrand, an independent brand consultancy, marking it as a global leader in financial performance and consumer engagement. The Best Global Brands report ranks Jack Daniel’s as the 84th most valuable overall brand in the world with an estimated total value of $5.161 billion, a 6 percent increase over the previous year.
Internationally recognized as a definitive guide to the world’s most valuable brands, the annual Best Global Brands report ranks companies based on a number of quantitative and qualitative measures. It includes a comprehensive look at financial investment and management of the brand along with the ability to generate consumer excitement and interaction across borders.
For more information and a complete list of the 2015 Best Global Brands, visit www.bestglobalbrands.com
“The spirit of Jack Daniel’s transcends cultures and country lines,” said Mark McCallum, executive vice president and president of Jack Daniel’s Brands. “As we continue to grow internationally, we’re incredibly honored and excited to be recognized as one of the 2015 Best Global Brands.”
The 2015 Best Global Brands report ranks Jack Daniel’s as the most valuable spirit brand in the world, and the second most valuable adult beverage brand.
For more information on Jack Daniel’s Tennessee Whiskey, visit www.jackdaniels.com.
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About Jack Daniel’s and Brown-Forman Corporation:
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.
Brown-Forman Corporation is a producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve, and Bonterra.
Please Drink Jack Daniel’s Responsibly.
