FOR IMMEDIATE RELEASE

Contact:
Mark Day
mark.day@finnpartners.com
615-610-0287  

Svend Jansen
svend_jansen@b-f.com
502-774-7825

New experimental whiskeys will be available at the Jack Daniel Distillery and select stores
across Tennessee

LYNCHBURG, Tenn. (July 10, 2019) – The Jack Daniel Distillery has announced the release of the next two whiskeys in its Tennessee Tasters’ Selection series – Barrel Proof Rye, which is available now, and Reunion Barrel #2, which will be available this fall. Tennessee Tasters’ Selection is Jack Daniel’s line of limited-release, experimental whiskeys, each carefully chosen by Jack Daniel’s Master Tasters to deliver unique and diverse experiences.

Like the rest of the Tennessee Tasters’ Selection products, Barrel Proof Rye and Reunion Barrel #2 will be sold exclusively at the Jack Daniel Distillery and select stores throughout Tennessee. Each release is approximately 24,000 bottles and is followed by a new, limited release every few months.

Additional features of Barrel Proof Rye and Reunion Barrel #2 include the following:

• Barrel Proof Rye – a 127.6-proof whiskey reflective of the taste and quality of Jack Daniel’s Tennessee Rye. Each charred-oak barrel provides a unique whiskey taste, with a 70 percent rye grain bill, complex fruity flavors and toasted oak notes.
• Reunion Barrel #2 – a whiskey thick with vanilla and oak notes, finished in oatmeal stout beer barrels that give a creamy texture with hints of oats, coffee and chocolate-covered cherries.

“Our Master Tasters continue to amaze us throughout this series, and both Barrel Proof Rye and Reunion Barrel #2 are outstanding examples of that,” said Master Distiller Jeff Arnett. “We’re thrilled to release the first rye whiskey in this series through Barrel Proof Rye, which is sure to be a fan favorite for anyone who enjoys our Tennessee Rye. And we can’t wait for the fall release of Reunion Barrel #2, as the beer barrel finish is a new experiment that we can’t wait to share as a limited release.”

While each whiskey offers a unique taste, color and proof, they are all sold in 375-ml bottles at a price of $39.99 and available in limited quantities at the Jack Daniel Distillery and select stores across Tennessee. The bottles reflect sample bottles used daily by Jack Daniel’s Master Tasters and include a customized label, distillery name embossment on the front, and “Taster Sampler Bottle” mark on the back of the glass structure.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. 

Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S and OLD NO. 7 are registered trademarks. ©2019 Jack Daniel’s. Tennessee Whiskey 40% Alcohol by Volume (80 Proof). Distilled & Bottled by Jack Daniel Distillery, Lynchburg, Tennessee. JackDaniels.com