FOR IMMEDIATE RELEASE
Contact:
Svend Jansen, Jack Daniel’s Public Relations Director
Svend_Jansen@b-f.com
502-774-7825
Timeless technique and historic craftsmanship come together for limited edition product available nationwide in October
LYNCHBURG, Tenn. (Oct. 18, 2018) – The Jack Daniel Distillery is celebrating the historic art of barrel-making with a new special edition member of the Jack Daniel’s Single Barrel Collection. Limited to just 200 barrels, Jack Daniel’s Single Barrel “Heritage Barrel” utilizes the unique barrel toasting techniques of the earliest coopers to create a new whiskey rich in flavor yet steeped in tradition.
Master Distiller Jeff Arnett and his team of whiskey makers selected from hand-crafted “Heritage barrels” slowly heated to achieve a deeper, richer toasted layer before being charred. The whiskey then matured at a lower entry proof in the uppermost reaches of one of the highest elevated barrelhouses in Lynchburg, TN and bottled at 100° proof. The result is a flavorful and rich Tennessee whiskey that has warm notes of vanilla and sweet baking spices with a lingering finish of oak.
“We hold ourselves to the highest standard when crafting and selecting Jack Daniel’s Single Barrel products. The unique barrel toasting behind ‘Heritage Barrel’ creates a flavor you won’t find in any other Single Barrel expression,” said Arnett. “We believe we’ve made a whiskey that would make our earliest coopers and Mr. Jack himself proud.”
Jack Daniel’s is the only major whiskey company in the world to make its own barrels, crafted from American white oak. Today, the Jack Daniel Cooperage can produce more than 1,500 barrels per day. The unique barrels crafted to mature “Heritage Barrel” take a trip back in time to Jack’s humble beginnings and celebrate the vital maturation process that takes Tennessee whiskey from the distillery, to the bottle.
The limited edition bottle will hit shelves in October available in a 750ml size with a suggested retail price of $64.99.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.
Your friends at Jack Daniel’s remind you to drink responsibly.
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