Jack Daniel’s Newest Music Experience Highway No. 7 Makes First Stop in Indio, CA with Max McNown

Jack Daniel’s genre-spanning cross country music road trip kicks off at the Old Polo Estate on April 26

Media Contact:
Svend Jansen
svend_jansen@jackdaniels.com
502-574-7825

Lynchburg, Tenn. (April 15, 2025) – Jack Daniel’s is expanding its legacy in music with the launch of Highway No. 7, a new music experience celebrating different genres at various stops across the United States. Jack Daniel’s Highway No. 7 kicks off with an immersive event on April 26 from 12–4 p.m. at the Old Polo Estate in Indio, CA, featuring performances from rising singer-songwriter Max McNown and viral twin-brother producer / DJ duo MC4D.

Highway No. 7 in Indio sets the tone by blending music, culture, and creativity to offer guests live performances, local eateries, stylish lounges, and handcrafted Jack Daniel’s cocktails. The event is open to guests 21 and up, with registration available at highwayno7.iconex.events/.

“Music has always been at the heart of Jack Daniel’s, and Highway No. 7 is the perfect next step in that journey,” said Arty Masterson, Brand Director for Jack Daniel’s Tennessee Whiskey. “Highway No. 7 celebrates the artists, communities, and culture that push society forward, and we can’t wait to hit the road and bring this experience to all corners of America.”

Highway No. 7 honors genres from hip-hop to folk, Tejano to country, and everything in between, stopping in cities across the US through 2025 where music thrives, all while celebrating local culture and Jack Daniel’s connection to modern music.

For more information, visit www.jackdaniels.com.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Visit www.jackdaniels.com for more information.

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