FOR IMMEDIATE RELEASE
Contact: Nicole Pierce (FCG)
312.228.8820
cnpierce@explorefcg.com

Svend Jansen (Jack Daniel’s)
502.774.7825
svend_jansen@b-f.com

JACK DANIEL’S TENNESSEE HONEY INTRODUCES NEW ENTREES IN PARTNERSHIP WITH COMPLETELY FRESH FOODS

Fully-cooked barbeque meats infused with Jack Daniel’s Tennessee Honey now available in stores

LOUISVILLE, KY October 21, 2015 – Jack Daniel’s Tennessee Honey announces a partnership with Completely Fresh Foods on a selection of ready-to-eat barbeque meat entrees. This partnership is an extension of the 2009­­ collaboration between the two companies for the Jack Daniel’s Old No. 7 brand.

The initial roll-out of­­ ready-to-eat offerings features a variety of honey barbeque options including pulled pork and chicken, beef brisket, ribs and both chicken and beef strips. These items are currently available in select stores with additional options to follow. All varieties are prepared with the special flavoring of Jack Daniel’s Tennessee Honey whiskey.

“Given the success of the traditional Jack Daniel’s offerings, and the growing interest of Jack Daniel’s Tennessee Honey as a cooking ingredient, this expansion makes perfect sense,” said Casey Nelson, Brand Director of Jack Daniel’s Tennessee Honey. “There’s always been a known connection between whiskey and barbeque, and Jack Daniel’s Tennessee Honey brings in flavors of maple, brown sugar, honey and pecan making it an ideal complement. This collaboration offers convenient and great tasting entrees for barbeque lovers.”

Just in time for football season and holiday entertaining, these new offerings will add quick and easy options to any menu. Jack Daniel’s Tennessee Honey ready-to-eat meat entrees are currently available at Walmart stores across the country, with plans to roll-out additional retail locations next year.

“We’re just getting started.” said Josh Solovy, President of Completely Fresh Foods, regarding the collaboration with premium crafted meats and Jack Daniel’s. “The essence of Jack Daniel’s Tennessee Honey brings a delicious combination of sweet and savory flavors together in every bite.”

 About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

Fly Straight. Drink Responsibly. 

JACK DANIEL’S TENNESSEE HONEY is a trademark of JACK DANIEL PROPERTIES INC. ©2015. Jack Daniel’s. Whiskey Specialty, 35% ALC./VOL.(70 proof). Produced and Bottled by JACK DANIEL DISTILLERY, Lynchburg, TENNESSEE, U.S.A.

About Completely Fresh Foods

Completely Fresh Foods (CFF) is a privately held food processor and distributor of fully cooked beef, chicken and pork products located in Vernon, California. CFF services the retail grocery industry nationwide and is a division of Golden West Food Group. The Jack Daniel’s Tennessee Honey brand name and trademark are used under license from Jack Daniel’s Properties, Inc., with exclusive use for beef, pork and poultry in the retail sector. For more information on our exciting family of licensed meat products, contact Tony Cimolino, Chief Marketing Officer, Completely Fresh Foods at 323-581-3663, tonyc@gwfg.com or visit our website at www.gwfg.com.

FOR IMMEDIATE RELEASE
Media Contact:
Molly Williamson
615-780-3367
molly.williamson@dvlseigenthaler.com

JACK DANIEL’S NAMED ONE OF 100 BEST GLOBAL BRANDS OF 2015

Annual report ranks Jack Daniel’s as the most valuable distilled spirits brand in world
by financial success and international consumer engagement

LOUISVILLE, Ky. (Oct. 14, 2015) – Jack Daniel’s Tennessee Whiskey was recently named the most valuable distilled spirits brand in the world by the “2015’s 100 Best Global Brands” by Interbrand, an independent brand consultancy, marking it as a global leader in financial performance and consumer engagement. The Best Global Brands report ranks Jack Daniel’s as the 84th most valuable overall brand in the world with an estimated total value of $5.161 billion, a 6 percent increase over the previous year.

Internationally recognized as a definitive guide to the world’s most valuable brands, the annual Best Global Brands report ranks companies based on a number of quantitative and qualitative measures. It includes a comprehensive look at financial investment and management of the brand along with the ability to generate consumer excitement and interaction across borders.

For more information and a complete list of the 2015 Best Global Brands, visit www.bestglobalbrands.com

“The spirit of Jack Daniel’s transcends cultures and country lines,” said Mark McCallum, executive vice president and president of Jack Daniel’s Brands. “As we continue to grow internationally, we’re incredibly honored and excited to be recognized as one of the 2015 Best Global Brands.”

The 2015 Best Global Brands report ranks Jack Daniel’s as the most valuable spirit brand in the world, and the second most valuable adult beverage brand.

For more information on Jack Daniel’s Tennessee Whiskey, visit www.jackdaniels.com.

###

About Jack Daniel’s and Brown-Forman Corporation:
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

Brown-Forman Corporation is a producer and marketer of fine quality beverage alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve, and Bonterra.

Please Drink Jack Daniel’s Responsibly.

FOR IMMEDIATE RELEASE

RumChata contact:
Bob Kopach
bkopach@rumchata.com
312-852-0132

Jack Daniel’s contact:
Svend Jansen
Svend_jansen@b-f.com

JACK DANIEL’S FLAVORS FORGE OFFICIAL PARTNERSHIP WITH RUMCHATA

Jack Daniel’s Tennessee Fire and Jack Daniel’s Tennessee Honey Partner with RumChata

LYNCHBURG, Tenn. (August 27, 2015) – The Jack Daniel’s Flavors team is excited to announce an official partnership with the award-winning cream liqueur brand, RumChata. The partnership of Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Honey and RumChata leverages the strengths of all three brands to maximize exposure across both trade and consumers by highlighting their mixability throughout the year-long campaign.

The partnership originated from the organic consumer trend of mixing RumChata with flavored whiskies such as Jack Honey a.k.a. “Honey Chata” and Jack Fire a.k.a. “Cinnamon Toast.” The campaign will introduce an aligned drink strategy across each brand’s communication strengths.

“Partnering with RumChata is an excellent and organic way to build on the existing popularity and success of Jack Fire and Jack Honey in the U.S.,” said Casey Nelson, Brand Director Jack Daniel’s Flavors. “We look forward to providing consumers a new way to enjoy their favorite flavored whiskeys with RumChata – a one of a kind cream liqueur.”

The year-long campaign will consist of co-branded print and trade ads in lifestyle and beverage publications, dual/triple branded tool kits, an increased trade and consumer media spend, and On Premise National Account menu placements. Both brands will also create and promote unique recipe videos on YouTube as well as seasonal cocktails featuring Jack Daniel’s and RumChata.

“As a young brand, RumChata is very honored to be partnering with such an iconic spirit like Jack Daniel’s,” said Tom Maas, RumChata founder and master blender. “We are very excited that consumers’ and bartenders’ love for both of our brands have brought us together.”

RumChata’s proprietary mix of five times distilled Caribbean rum, fresh dairy cream, cinnamon, vanilla and other spices from around the world lends itself to a unique mixability with Jack Honey and Jack Fire. Since its launch in 2009, it has surpassed the volume of other liqueur staples like Bailey’s and Kahlua in many U.S. markets, reaching sales of 540,000 cases in calendar year 2014. Last year, it won the Beverage Information Group Growth Brands Award for the fifth year in a row, a Fast Track Brand Award and an IMPACT Hot Brand Award for the third year in a row.

Jack Daniel’s flavor portfolio of Jack Fire and Jack Honey both bring together the distinctive character of Jack Daniel’s Tennessee Whiskey with powerful flavor complements. The brand’s first flavor variation, Jack Daniel’s Tennessee Honey, exploded onto the scene in the spring of 2011 and has since become one of the most popular flavored spirits in the U.S. Launched in 2015, Jack Daniel’s Tennessee Fire also offers existing fans and newly interested consumers another flavor option with an infusion of Jack Daniel’s and its red-hot cinnamon spice liqueur for a sweet, hot-cinnamon kick giving a unique finish full of unmistakable character.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails.

About RumChata

The award-winning RumChata is the world’s #1 selling rum cream. It is a product of Agave Loco Brands, LLC and produced and bottled in Pewaukee, Wisconsin where it gets its fresh dairy cream from cows right down the road. More than 19 million bottles of RumChata have been shipped since launching in 2009 and is now available in all 50 states, Canada, the U.K., Mexico, Australia and the Caribbean.

###

Please Drink Jack Daniel’s Responsibly.

FOR IMMEDIATE RELEASE
Media Contact:
DKC
Ariel Moses/Patrick Minogue/Jessica Smith
JackDaniels@dkcnews.com

JACK DANIEL’S SINGLE BARREL ANNOUNCES PREMIER BARREL STRENGTH WHISKEY WITH LAUNCH OF BARREL PROOF

Barrel Proof is the Latest Expression in the Newly Packaged Jack Daniel’s ‘Single Barrel Collection’

LYNCHBURG, Tenn. (July 15, 2015) – The Jack Daniel Distillery ​announces the nationwide release of the brand’s first-ever barrel strength offering ​within the coveted Single Barrel Collection, Jack Daniel’s Single Barrel Barrel Proof​. The newest member of the Jack Daniel’s Family of Brands will hit shelves in August and will be available across the U.S.

“As master distiller at Jack Daniel’s, I get the privilege of traveling to the top floors of our barrelhouses in Lynchburg and hand drilling individual barrels. This provides me the rare opportunity to taste Jack Daniel’s Tennessee Whiskey in its purest form; unfiltered and uncut,” said Jeff Arnett, Jack Daniel’s Master Distiller​.

“I’m always amazed at the intensity of the aromas and the deep amber colors, and yet at the same time, the exceptional smoothness of the whiskey at this higher proof point. After years of thinking about and discussing a barrel proof offering from Jack Daniel’s, we believe that now is the perfect time to make this available to all of our friends around the world. I’m confident that everyone will be as impressed as I was the first time I tasted this unique form of Single Barrel whiskey.”

Barrel Proof, ranging from 125 to 140 proof, is the Jack Daniel Distillery’s second offering in the Single Barrel Collection which includes Jack Daniel’s Single Barrel Select. Select is a 94-proof single barrel Tennessee Whiskey with a robust, full-bodied flavor complemented by Jack Daniel’s smooth charcoal-mellowed character. Together, Select and Barrel Proof combine to create the world’s finest collection of single barrel Tennessee Whiskey. The collection uses Jack Daniel’s unique charcoal-mellowing process – helping to provide the signature depth of aroma and complex flavor that Jack Daniel’s friends know and love.

Barrel Proof is crafted using the same cave spring water from the Jack Daniel’s Hollow, proprietary yeast and charcoal-mellowing process that’s been used in the distillery’s nearly 150-year-old Tennessee Whiskey recipe. From there, the liquid enters a charred White American Oak barrel, forged within Jack Daniel’s very own cooperage and set to age in the upper regions of the barrelhouse. In this resting place, the whiskey is exposed to the extreme temperature variations that a Lynchburg, Tennessee season brings. The interaction of the whiskey, the wood and the environment creates nuances from barrel to barrel to bring out distinct flavor profiles that transcend the expected to become ‘Barrel Proof.’

Barrel Proof takes the flavor range of sweet vanilla and toasted oak that has become the Jack Daniel’s trademark to a whole new level. Although every barrel is slightly different, each offers a great intensity and complexity with an exceptionally smooth finish. These are the key characteristics of a whiskey that has been fully matured in a superior quality toasted and charred oak barrel. Barrel Proof is a surprisingly robust whiskey that brings something unique to the palates of Jack Daniel’s friends and whiskey enthusiasts alike.

Jack Daniel’s Single Barrel Barrel Proof will be available nationwide beginning August 2015. The product will be priced approximately $65.00 per 750ml.

Follow @JD_SingleBarrel or visit www.jackdaniels.com and singlebarrel.jackdaniels.com for more information. Hashtag #JackBarrelProof to join the conversation.

About Jack Daniel’s Barrel Proof

Jack Daniel’s is a registered trademark ©2015 Jack Daniel’s. Jack Daniel’s Single Barrel Barrel Proof Tennessee Whiskey, alcohol 62.5% – 70% by volume (125-140 proof). Distilled and bottled by Jack Daniel Distillery, Lynchburg, Tennessee.

###

Please Drink Jack Daniel’s Responsibly.